Strawberries? From Dyson?!
Yes, the same Dyson that reimagined the vacuum cleaner… is now reimagining farming. And it’s brilliant.
When I think of Dyson, I picture futuristic fans — not vertical farms.
But here we are.
The innovation?
Dyson has developed a high-tech vertical farming system that looks like something out of a sci-fi film:
🍓 Two Ferris-wheel-style rigs rotating trays of strawberries toward optimal light
🤖 Robots picking only the ripest fruit
🌱 UV light preventing mold
🔁 Recycled heat and CO₂ powering the entire system
📈 The result? 2.5x more strawberries per square meter.
This isn’t just farming. It’s systems engineering. Precision robotics. Design thinking applied to food production.
And in my opinion, it's a reminder that even the most traditional industries can be transformed - when automation, AI, and imagination come together.
So, what’s next?
Which “low-tech” industry do you believe is ready for a radical, high-tech reinvention?
#FutureOfFarming #AgriTech #Automation #Innovation #Robotics #AI #SmartSystems #DesignThinking
It's always been fascinating that VC hasn't focused more on helping their products succeed. I've always wondered why VC doesn’t engage someone like myself to help put their investments in the driver seat immediately versus allowing them to work those angles autonomously.
Merry Christmas
We hired an ex-salesforce Account Executive to learn how they close 6 figure contracts:
Unlimited client dinner budgets.
One of our new team members (ex-salesforce AE) would basically email "Lunch on me?" to his prospects. This was his "foot in the door" moment.
After that it was game on.
Your goal in the free lunch:
1) figure out who is important in the buying process
2) get a way in to these people for a second free lunch or dinner
After that, it’s just a cascading waterfall of meet ups at their favorite places. People don’t say no to this.
You keep meeting with more and more people until the deal closes.
Startups with a high enough ACV should think about adopting this more, especially when trying to move into mid-market/enterprise.