Every business and website needs to build their own AI Data Layer. Here's a quick guide on how to do that. I'm working on a more in-depth guide now but that guide will not be published publicly and instead will be in a new private content system we are releasing.
What: An "AI Data Layer" is a set of very specific pieces of content that MIGHT influence how an LLM understands your products or services and your brand. All of this is standard SEO or marketing and should already be getting done by great teams / agencies / consultants. It includes developing semantic relationships and building consensus on the web instead of focusing more on content production for users and links.
Why: LLM based AI systems are thirsty for and require vast amounts of data from the web to both train on and use for grounding on live answers. By developing your own platforms and spaces you MIGHT be able to influence the way your brand is ultimately seen by users of LLMs.
What to call this: Call this AI SEO or just SEO. The service is AI Data Layer Development or building / Consensus Building / Semantic writing.
Note: My clients had this over a year ago and many have implemented it or are in the process of implementing it.
1. ๐ Build a branded subreddit - Make sure to familiarize yourself with Reddit's Moderator Code of Conduct to keep your subreddit within the guidelines: https://t.co/s2OISKGSmU
2. ๐Build an X account and post threads about your business, products, and services - Also make sure to use any enhancements such as the citation feature.
3. ๐ If you're a local business, ask and answer questions on your Google Business Profile. These appear to be scraped by some LLMs some of the time to gather information on a business.
4. ๐ Explain in plain language on a webpage why your product or service should be selected by a user. Your CTA may not be enough here, be sure to say how your product or service solves the consumers problem(s).
5. ๐ Create an FAQ page that directly addresses use cases.
6. ๐ Whenever possible build compare pages on your website to major competitor brands / products / services.
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9. ๐ Build a YouTube channel and post video content at any frequency you desire. Ensure that the video has a transcript that directly addresses how a product / service helps users.
10. ๐ Run advertorials / influencer posts that say specific things about your product or service. LLMs don't seem to care paid vs. organic origination in many cases.
11. ๐ Find the Entity Rich Ranked Lists used by target LLMs (or all of them) and make sure you are included in them. (Clutch, Expertise, Yelp, TripAdvisor, Design Rush, etc...)
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13. ๐ Build a reviews / testimonials page on your site.
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@PauloAlvesNBA Love this take. Only thing Iโd change is Dillion starting at SF over tari. We need him to guard teams best player and as it stands, heโs our best shooter.
@3_Staks@Vengeancewood Why? He did no wrong while here. Gave us some great nights and had a great relationship with Jalen too. Got forced into a new role as a PG.