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Technomarketer

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First-principles understanding is durable to many changes in culture, trends, and details of technology and implementation

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@ZssBecker Do you think it changes the strategy you described in https://t.co/OSsUEQ4M02 at all?

Thanks for everything you share!

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@brett_fish So it sounds like this was not something that affected performance of e.g. Purchase conversions?

I had an adset whose CPA exploded around then. According to this statement, this LPV issue would not have been the cause of that.

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@theericcarlson Dif this LPV issue affect assets optimizing for Purchase? I had an adset whose CPA more than doubled around this time, to the point I turned it off.

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@daltonbrewer First-priciples thinking

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@jacob_posel I like to think in terms of what I call "protein efficiency", which is the grams protein divided by cals. This ratio is independent of serving size, and is helpful for quickly evaluating different food choices

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@codyplof Do you know why Meta has decided to do this? I'm having a hard time understanding it from their perspective.

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@AaronOrendorff For LinkedIn ads, I like to run all campaigns as max bid, then dial the bid down to $.01 on the weekends. Effectively disables delivery without resetting learning afaict

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That's a great list. I like to think of it in terms of income:

- Level A: Your business is profitable enough that you can pay yourself what you could earn in a high-paying job
- Level B: You can 10X that personal salary
- Level C: You can pay yourself that 10X salary, but personally only work a few hours per week

I wrote about it here: https://t.co/WXVUhsHj4b

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@danielfazio God bless you

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@wearetheselect Had no idea about these. Thanks for making this video!

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@Anvartis1ng But you can avoid that by simply not transmitting the Purchase event value. Right?

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@Thedonofstocks From something I wrote for an wanna-be-entrepreneur friend: "It is actually possible to work 100x harder than normal for periods of time. You will probably not believe this until some situation forces you to actually do it"

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@dtc_alchemist Congrats!

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@dougdanna 👋

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@engineers_feed It will take 14 x 21 minutes. Most of which will be snowball fighting.

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@EricTilbury_RTB One of the great joys of a man's life

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@alz_zyd_ This absolutely works. And it will give you a deeper first-principles understanding of the topic than almost anyone you come into contact with

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@dtc_alchemist Tough lesson. Thanks for sharing this story.