Must go above and beyond
Friend of mine (very smart, good but not outstanding CV) had a final round tech sales interview for a competitive role
He prepped for a few hours the night before and put together a presentation on exactly how he could add value, with a few detailed proposals for generating new opportunities (graphs, flow charts, studies to back up his claims)
Decided ahead of time he would give them no choice but to make him an offer.
And they did exactly that
Winners find a way