Refuel Agency

Refuel Agency is the largest provider of Media + Marketing services specializing in and reaching military, teen, college and multicultural niche audiences

[Refuel Agency @refuelagency]

We strategically leverage our military, multicultural, and youth audience expertise, data and proprietary programs to drive exceptional campaign performance for brands and agencies. Refuel your campaign.

[Refuel Agency @refuelagency]

87% of acculturated Hispanics prefer English-only ads. Among unacculturated: a completely different picture. One execution under-serves at least two of three segments. Bicultural Hispanics = 68% of Hispanic spending power ($1.48T). https://t.co/ws8KmYlYRp

[Refuel Agency @refuelagency]

Most D2C influencer programs can't draw a straight line from creator post to revenue.

Fix: UTM links + unique promo codes + pixel events configured before launch.

That's the attribution stack. Everything else is just content spend.

→ https://t.co/3as3OTFYaN

[Refuel Agency @refuelagency]

College students control $347B in annual spending. 84% buy their own clothes. 75% pay for their own food. "Broke college kid" is a myth your competitors are still buying. Don't. https://t.co/odZz8kAWIy

[Refuel Agency @refuelagency]

Today’s college students are financially active, values-driven, and hard to fool. 57% are investing, 87% have cards, 60% will pay more for sustainable products. Pair that with smart humor and on-campus presence, and you’re shaping 30 years of loyalty. https://t.co/UrwX6UDXug

[Refuel Agency @refuelagency]

43M military. 44M college. 149M multicultural. If your clients want these audiences, you need the right partner. Refuel brings the data, the reach, and the infrastructure. https://t.co/18Q3Ac8ymp

[Refuel Agency @refuelagency]

Bicultural Hispanic Gen X adults are managing purchases for their aging parents AND their kids, all at once. They hold 68% of Hispanic spending power. Most brand strategies skip them entirely. That's not a miss. That's a $1.48T oversight. → https://t.co/mU4xp0q6Qw

[Refuel Agency @refuelagency]

Your influencer outreach is failing before they even read it. Generic opener + brand-first ask = archived. Two lines of real specificity outperform two paragraphs of flattery every time. https://t.co/E5p1vz4PEW

[Refuel Agency @refuelagency]

42% of college students say humor earns their attention first. 58% favor brands that support causes they care about. Feature-led brand storytelling fails this audience. Humor, cultural fluency, and values alignment win it. Full breakdown: https://t.co/TETQupBkht

[Refuel Agency @refuelagency]

AI is only as strong as the data behind it.
Refuel trains its models on proprietary military, college, Gen Z, and multicultural insights – then optimizes every stage of your funnel for ROI, not clicks. https://t.co/ItVBUhIOH4

[Refuel Agency @refuelagency]

Translating a brochure isn't multicultural marketing. 149M multicultural consumers deserve culturally relevant products, real representation, and institutions that actually earn their trust. The brands that get this right will win. https://t.co/jjaakOUsss

[Refuel Agency @refuelagency]

35 years. 100+ agency partners. The best agencies know when to call a specialist. Refuel handles military, youth, and multicultural campaigns so your clients hit their numbers. https://t.co/IQKnWr2XKf

[Refuel Agency @refuelagency]

"2M impressions" isn't a result. CPA is. Track engagement rate, CTR, cost per acquisition, and early LTV signals from day one. Brands that can't prove influencer ROI aren't running bad campaigns. They're running untracked ones. https://t.co/02SfF2DsNX

[Refuel Agency @refuelagency]

Campus ambassadors: 90% action rate. Product sampling: 89%. Social media: 89%. On-campus media beats cable TV in engagement. The brands winning in college advertising aren't picking one channel. They're sequencing all of them. https://t.co/a08a9j0Rdf

[Refuel Agency @refuelagency]

Your best college “channel” isn’t a channel. It’s peer networks. Campus ambassadors and sampling drive ~90% action and 40%+ purchase – and 1 in 3+ students then talk about your brand with friends. Build your media plan around that engine, not after it. https://t.co/Wsmw7euXsz

[Refuel Agency @refuelagency]

June 19, 1865. Freedom finally reached Galveston. 160 years later, that story still drives culture, community, and commerce. Brands that understand this build loyalty that lasts. #Juneteenth

[Refuel Agency @refuelagency]

Your ad was in Spanish. The landing page wasn't. That's not a creative problem. It's a structural one. Hispanic consumers notice when cultural effort stops at the ad unit. Full-journey continuity is the real competitive advantage. https://t.co/jaklow9FLV

[Refuel Agency @refuelagency]

B2B influencers don't sell. They give buyers permission to act. Decisions are already in motion, they just need a trusted voice to validate the shortlist. That's 520% ROI territory. https://t.co/EYe4PnfZqK

[Refuel Agency @refuelagency]

"There is no core curriculum. The entire place is an elective." — Jon Stewart
College students aren't just choosing classes. They're choosing brands. Here are 40 quotes that show what actually resonates — and why. https://t.co/P6OXCCV3Hg #CollegeMarketing #GenZ

[Refuel Agency @refuelagency]

AI that only lives in a demo deck won’t move your numbers.
Refuel gives you options: full-service AI-powered media or on-demand tools your team runs in-house – all fueled by decades of niche audience data. https://t.co/lyS0XcOGZG

[Refuel Agency @refuelagency]

Military families move 2-3x more than civilians. College students set brand loyalties that last decades. Multicultural consumers hold $4T in buying power. Most media plans miss all three. Refuel doesn't. https://t.co/iUERXSZEc2