Refuel Agency is the largest provider of Media + Marketing services specializing in and reaching military, teen, college and multicultural niche audiences
We strategically leverage our military, multicultural, and youth audience expertise, data and proprietary programs to drive exceptional campaign performance for brands and agencies. Refuel your campaign.
87% of acculturated Hispanics prefer English-only ads. Among unacculturated: a completely different picture. One execution under-serves at least two of three segments. Bicultural Hispanics = 68% of Hispanic spending power ($1.48T). https://t.co/ws8KmYlYRp
Most D2C influencer programs can't draw a straight line from creator post to revenue.
Fix: UTM links + unique promo codes + pixel events configured before launch.
That's the attribution stack. Everything else is just content spend.
→ https://t.co/3as3OTFYaN
College students control $347B in annual spending. 84% buy their own clothes. 75% pay for their own food. "Broke college kid" is a myth your competitors are still buying. Don't. https://t.co/odZz8kAWIy
Today’s college students are financially active, values-driven, and hard to fool. 57% are investing, 87% have cards, 60% will pay more for sustainable products. Pair that with smart humor and on-campus presence, and you’re shaping 30 years of loyalty. https://t.co/UrwX6UDXug
43M military. 44M college. 149M multicultural. If your clients want these audiences, you need the right partner. Refuel brings the data, the reach, and the infrastructure. https://t.co/18Q3Ac8ymp
Bicultural Hispanic Gen X adults are managing purchases for their aging parents AND their kids, all at once. They hold 68% of Hispanic spending power. Most brand strategies skip them entirely. That's not a miss. That's a $1.48T oversight. → https://t.co/mU4xp0q6Qw
Your influencer outreach is failing before they even read it. Generic opener + brand-first ask = archived. Two lines of real specificity outperform two paragraphs of flattery every time. https://t.co/E5p1vz4PEW
42% of college students say humor earns their attention first. 58% favor brands that support causes they care about. Feature-led brand storytelling fails this audience. Humor, cultural fluency, and values alignment win it. Full breakdown: https://t.co/TETQupBkht
AI is only as strong as the data behind it.
Refuel trains its models on proprietary military, college, Gen Z, and multicultural insights – then optimizes every stage of your funnel for ROI, not clicks. https://t.co/ItVBUhIOH4
Translating a brochure isn't multicultural marketing. 149M multicultural consumers deserve culturally relevant products, real representation, and institutions that actually earn their trust. The brands that get this right will win. https://t.co/jjaakOUsss
35 years. 100+ agency partners. The best agencies know when to call a specialist. Refuel handles military, youth, and multicultural campaigns so your clients hit their numbers. https://t.co/IQKnWr2XKf
"2M impressions" isn't a result. CPA is. Track engagement rate, CTR, cost per acquisition, and early LTV signals from day one. Brands that can't prove influencer ROI aren't running bad campaigns. They're running untracked ones. https://t.co/02SfF2DsNX
Campus ambassadors: 90% action rate. Product sampling: 89%. Social media: 89%. On-campus media beats cable TV in engagement. The brands winning in college advertising aren't picking one channel. They're sequencing all of them. https://t.co/a08a9j0Rdf
Your best college “channel” isn’t a channel. It’s peer networks. Campus ambassadors and sampling drive ~90% action and 40%+ purchase – and 1 in 3+ students then talk about your brand with friends. Build your media plan around that engine, not after it. https://t.co/Wsmw7euXsz
June 19, 1865. Freedom finally reached Galveston. 160 years later, that story still drives culture, community, and commerce. Brands that understand this build loyalty that lasts. #Juneteenth
Your ad was in Spanish. The landing page wasn't. That's not a creative problem. It's a structural one. Hispanic consumers notice when cultural effort stops at the ad unit. Full-journey continuity is the real competitive advantage. https://t.co/jaklow9FLV
B2B influencers don't sell. They give buyers permission to act. Decisions are already in motion, they just need a trusted voice to validate the shortlist. That's 520% ROI territory. https://t.co/EYe4PnfZqK
"There is no core curriculum. The entire place is an elective." — Jon Stewart
College students aren't just choosing classes. They're choosing brands. Here are 40 quotes that show what actually resonates — and why. https://t.co/P6OXCCV3Hg #CollegeMarketing#GenZ
AI that only lives in a demo deck won’t move your numbers.
Refuel gives you options: full-service AI-powered media or on-demand tools your team runs in-house – all fueled by decades of niche audience data. https://t.co/lyS0XcOGZG
Military families move 2-3x more than civilians. College students set brand loyalties that last decades. Multicultural consumers hold $4T in buying power. Most media plans miss all three. Refuel doesn't. https://t.co/iUERXSZEc2