gen ai isn’t an inevitable tool like so many industry people will tell you.
it’s divorced from the creation of art it’s the reanimation of a corpse that was never alive in the first place
Tom Holland would call "Spider-Man" producers from "The Odyssey" set in order to "lay down the law" about filming blockbusters the Christopher Nolan way:
“I'd say, ‘We are not going to come to set and figure it out. We need to know why we are making this movie beyond the fact that it’s ‘Spider-Man 4’ and they make loads of money and we’re going to just have a big summer. Why are we making this movie?’ And Destin was super instrumental in that, but it was just really great to constantly be calling up the studio and [producers] Amy [Pascal] and Rachel [O’Connor], who I love, and be like, ‘Well, Chris is doing it this way. This is how I think we should be doing it.’ ” (via GQ)
https://t.co/Gf5DPJBs9r
Martin Scorsese has joined a generative AI startup as a partner and advisor.
He adds that he has used AI during pre-production to help with storyboarding — “with this tool, I can share what I’m visualizing more clearly & efficiently to my creative team — the production designer, art designer and cinematographer.”
(Source: https://t.co/LJlx5ylxvr)
I actually think this is a smart idea –– theaters are incentivized to be better, and awarded venues will make more money from more interest. in theory this could reform a culture of theatrical excellence for exhibitors and audiences, which we badly need as an industry.