Reilly Ternan

TCU ‘22 • STCO Major • Delta Gamma Sorority • Baseball Fanatic

[Reilly Ternan @reilly_ternan]

In today's #TCUSM class, my classmates and I presented videos about @TCUStratComm and why it looks like to be a STCO major. As a #graduatingsenior, it made me reflect on my years at @TCU and how grateful I am to be here! @GuyGolan @Road14Runner #FrogsForever

[Reilly Ternan @reilly_ternan]

In today's #TCUSM class, @todmeisner from @aflac stresses the importance of focusing on market strategy before tactics. This takes results in three steps: awareness, knowledge, and connection. So interesting hearing from a brand I see around me so much! @GuyGolan @Road14Runner

[Reilly Ternan @reilly_ternan]

Advertising is everywhere! At the end of the day, @GuyGolan believes that native advertising is here to stay. My #TCUSM class seems to agree as our society is drifting away from persuasive content and welcoming this new form of advertising. What type of advertising do you use?

[Reilly Ternan @reilly_ternan]

Are you looking for a community, connections, and information? If so, you should join #FacebookGroups. @GuyGolan told our #TCUSM class we should join for many reasons, one being a sense of belonging. There are so many reasons why #Facebook is #awesome. @Road14Runner @Facebook

[Reilly Ternan @reilly_ternan]

In today's #TCUSM class, we presented our creative briefs on @Road14Runner as he strives to be a #sportsagent after graduation. Each of our videos followed a popular TikTok trend to increase the likes and views on the post. Some got 100s and 1000s of views! @GuyGolan #viral #fyp

[Reilly Ternan @reilly_ternan]

In today's #TCUSM class, we are reflecting on why we chose @TCUStratComm as our major. As a senior graduating in May, I have no regrets about my major decision. I cannot wait to use all I learned in the real world in just a few months! @GuyGolan @Road14Runner #graduation #careers

[Reilly Ternan @reilly_ternan]

In today's #TCUSM, @kfreberg spoke to us about personal branding. She explained there are 5 components: expertise, content, experiences/community, personality, & voice. Each voice ranges from person to person. How cool is it that the author of our textbook spoke today? @GuyGolan

[Reilly Ternan @reilly_ternan]

@kfreberg how did it feel to write & publish your own textbook that is used & taught by so many? I have loved learning through your lessons within the textbook throughout this class. Which part of the textbook are you most proud of?

#TCUSM #socialmedia @GuyGolan @Road14Runner

[Reilly Ternan @reilly_ternan]

@instagram and @Facebook, yesterday's outage made me think twice about both my social media use and your brands. Is this the beginning of the end for these two platforms? Let me know what you think... @GuyGolan @Road14Runner #TCUSM #socialmediaoutage #cancelculture #privacypolicy

[Reilly Ternan @reilly_ternan]

With @instagram, @Facebook, and @WhatsApp down, I find myself using my time much more productively today. I was annoyed at first, but am starting to wonder if maybe my days are better with less social media use? 🤔 #socialmediaoutage #timemanagement @GuyGolan @Road14Runner

[Reilly Ternan @reilly_ternan]

In today's #TCUSM class, @Britopian spoke to us about influencers and how they utilize #DataAnalytics to better understand their audience. The supply and demand of #brandrelevance allows influencers to produce content their audience wants to hear. @GuyGolan @Road14Runner

[Reilly Ternan @reilly_ternan]

Relevancy in real time! Staying relevant and aware is key to gaining the attention of an audience. Today in #TCUSM class, we learned that your trendy posts need to be shared within 24-36 hours to be considered fresh and up to date. @GuyGolan @Road14Runner #relevant #studentagency

[Reilly Ternan @reilly_ternan]

Amy Peterson spoke to our #TCUSM class today about the importance aspects of #socialmedia and its connection to #brandmanagement. I made a connection to another team brand @SFGiants and how they are able to do the same. Read more about it here: https://t.co/vflj8Wy17H @GuyGolan

[Reilly Ternan @reilly_ternan]

What makes a personal brand stand out amongst the others? For @PatrickLyonss, it’s all about being science-based, transparent, friendly, and relatable. Consumers are all about honesty and connection, and all of which Mr. Lyon’s accomplishes. @GuyGolan @Road14Runner #TCUSM

[Lucy Long @lucylong2613]

Today I had my first meeting in @TCURoxo with @CookChildrens. @reilly_ternan and I discussed and had one realization: Student agency life is real. This is our first client and our tip for students is to GET EXPERIENCE @GuyGolan @Road14Runner #studentagency #TCUSM #agencylife #tcu

[Reilly Ternan @reilly_ternan]

@tiktok_us is about to reach a BILLION users. Is your brand on TikTok yet? Yesterday in my @TCUStratComm Roxo class discussion, our guest speaker explained to us that if you're not on TikTok to promote your brand, then what are you doing? @GuyGolan @Road14Runner #TCUSM

[Reilly Ternan @reilly_ternan]

@Facebook is constantly evolving and adapting to keep up with its competitors, but is it's new "reels" addition too similar to others? Are they updating their brand or copying their competitors? Let's chat about it... @GuyGolan @Road14Runner #TCUSM #SocialMedia #FacebookUpdates

[Reilly Ternan @reilly_ternan]

5 brands I simply could not survive without:
1. @lululemon
2. @AviatorNation
3. @Anthropologie
4. @traderjoes130
5. @tiktok_us

#TCUSM

[Reilly Ternan @reilly_ternan]

@YikYakApp is back and has returned to the App Store once again after being shut down in 2013 because it couldn't stand up to the overflow of bullies and competition of Snapchat. Will you download the app again? Reply and let me know! @GuyGolan @Road14Runner #TCUSM #comeback

[Reilly Ternan @reilly_ternan]

https://t.co/WHHrJRaXMQ Link to a great article about personal branding at a young age. Even though it isn't too in depth, it's a helpful informational article for those going into this with no experience so far. First steps and first impressions are everything! #TCUSM