Direct ResponseTV

A provocative meeting place for Direct Response Agencies, Marketers and Station Partners

[Direct ResponseTV @responsetv1]

Congratulations https://t.co/CTcvGJFkiR !

[iSpot @ispottv]

iSpot is honored to be chosen as @NBCUniversal's first preferred cross-platform video certified measurement partner.

This multi-year deal kicks off with a massive pilot during the #WinterOlympics and #SuperBowl. Learn more: https://t.co/m7DVyay3eG

[Direct ResponseTV @responsetv1]

This was posted sometime ago but is worth a re-read.

[Koeppel Direct @DRTVBUYER]

Direct response TV (DRTV) marketing isn’t a new concept, and those who scoff at the idea of using direct response #TV in their #marketing are missing out on a great opportunity to get consumers more invested in their brands. Read more -> https://t.co/LzdiKO2fq6

[InterMedia Advertising @intermedia_adv]

Our #AdSphere awards from this year’s @ThePDMI West Conference fit in nicely on our awards wall 🏆📺

We’re honored to be recognized for excellence in television advertising in 2020 for client CarShield’s creative 🎥🚙

[eicoff @EicoffDRTV]

With 75% of homes now streaming on TV & new platforms joining in each week, it's no surprise we're expanding our TV innovation team.

If you (or someone you know) is a media buyer with digital and CTV experience, learn more about our position here:

https://t.co/qdQjDfrSom

[Direct Response Media Group @drmgmedia]

We would like to take this opportunity to thank all the frontline workers and emergency service members. Their contributions keep the lights on, the shelves stocked, our community safe, and so much more.

Read more: https://t.co/axnhBVLLYG

#thankyou #covid #marketing #canada

[eicoff @EicoffDRTV]

Thrilled to be partnering with @myadvocado on several efforts to help boost the impact of TV advertising in the digital space.

For more on Advocado, check out this recent article:
https://t.co/q9BZ7M6Wow

[eicoff @EicoffDRTV]

If you're an advertiser and half of your viewers are using a second screen, how are you capitalizing on it?

A nice look at Connected TV and the impact it will have on Super Bowl Sunday from @KLmarketdaily

Article here: https://t.co/CHMKaeS1W8

[eicoff @EicoffDRTV]

While streaming platforms may get all of the buzz, the growth of Diginets is something worth noting.

If you don't know much about these networks, learn more about how they've evolved to play an important role in any media strategy.

Article here: https://t.co/bPxUyjx53c

[DirectAvenue, Inc. @DirectAvenue]

Direct marketing thought leader Rick Petry explores how effective direct response television advertising relies on building blocks that trigger rational & emotional impulses in consumers that then push them down a transaction funnel. #TunedInTuesday #DRTV
https://t.co/623Ydsqp3h

[Direct ResponseTV @responsetv1]

We have deleted tweets from the past today leaving only highlights so it's easier for you to get access to the information you are looking for.

[Direct ResponseTV @responsetv1]

https://t.co/KMAKqO54uy Today we are addressing an issue that has come to our attention impacting some of our member stations.

[Direct ResponseTV @responsetv1]

further stating: Despite having just completed one of the most successful Washington D.C. Fly-ins in recent history, the (ERA) Association cannot continue operating in the face of declining dues receipts, fewer sponsorships and an overall shortage of revenue...

[Direct ResponseTV @responsetv1]

Sad News: The ERA Board of Directors, by a unanimous vote, has determined that effective today, Friday, June 1, 2018, it is prudent and practical for the ERA to terminate operations and close down.

[Bill Sullivan @BillSullchatham]

MediaPro™, our proprietary media planning, buying and analysis system is a continuously updated Nielsen module. Open access to Nielsen data allows us to develop a powerful, strategic knowledge base for DRTV planning, buying, pricing and posting.

[Kingstar Media @KingstarDM]

Looking for a skilled Digital Media Buyer to join the Kingstar Media digital team. For more information, visit: https://t.co/emAxTPC6FT

[Direct ResponseTV @responsetv1]

Click on to our Twitter page to see the latest of what is happening in the industry and what industry leaders have to say. We've got all that is being tweeted in one place! Be sure to bookmark https://t.co/hX33fVTXFY .

[DirectAvenue, Inc. @DirectAvenue]

Want to Extend your Reach? Embrace OTT Options

[Direct ResponseTV @responsetv1]

Great question! @BillSullchatham https://t.co/HA5DIOv7GA

[Bill Sullivan @BillSullchatham]

Is your DRTV campaign a profit center, not a business expense?
At LWD we help build DRTV campaigns that effectively and efficiently sell products, services, and ideas — builds brands and drives retail sales — all the while making advertising make money for our clients.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct our extensive direct media capabilities are supported by a robust research and analytics tool chest. We combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance.