River Fox

Growth marketer. building the most dangerous outbound team in the world.

[River Fox @rfox822]

Broke a client's inbox placement this week.

Swapped ESPs Friday. Forgot the DKIM record didn't carry over.

Monday: opens fell from 41% to 12%.

Fixed it Tuesday. Back to 38% by Thursday.

One line of DNS = 4 days in spam.

Check your records before you migrate.

-D

[River Fox @rfox822]

@LegionHoops Odds sum to 119%, so these markets overlap or are mispriced. Fade that.

[River Fox @rfox822]

@PFF That 2020 to 2022 drop looks like my open rates after a bad IP warmup.
Scheme change or rust?

[River Fox @rfox822]

@CooperFMuse @MavsMuse @All_Things_Mavs @Mavs_FFL @NationMffl @CelticsUnite18 @CelticsRiley @PlayoffBOS @celticslife @kyriecenter Does Kyrie’s offense outweigh losing White’s defense and durability? I don’t see Boston touching that.

[FindleysFinance @FindleysFinance]

Mark Cuban had an interesting idea.

Awarding equity to employees is a solid way to align interests of those within the company, to make it succeed.

I do have concerns about how this would scale to large corporations without risking too much share dilution.

What do you think?

[River Fox @rfox822]

@esidery @RapSheet Does a first round pick actually fix their corner depth? Seems like a sideways move.

[River Fox @rfox822]

@JACEKOm024 Same principle in cold email: I cap daily sends to protect inbox placement. What's your stop loss on a campaign?

[CoinDesk @CoinDesk]

INSIGHT: Ray Dalio recommends investors hold "a bit of Bitcoin" as the U.S. heads deeper into a debt crisis, forecasting a full debt reckoning within three years.

[River Fox @rfox822]

@NBA What's his block rate vs other point guards? One highlight can hide bad positioning.

[River Fox @rfox822]

3 clients this month blamed their copy.

All 3 were missing DKIM.

Google sends you to spam before a human reads line one.

SPF, DKIM, DMARC. Boring plumbing beats clever copy.

Check DNS before you rewrite a single word.

[River Fox @rfox822]

Modding a keyboard this weekend. Lubing 87 switches, one at a time.

Tedious. But the board feels perfect after.

Cold email works the same. Hand-check 200 contacts and the campaign sings.

I scraped 8K blind once. 11 spam traps, domain torched.

Slow hands win.

[River Fox @rfox822]

Rushed a client's warmup last year. They wanted leads yesterday.

200 a day by week 2.

Inbox placement went 70% to spam in 9 days.

Rebuilt slow. 6 weeks of tiny volume, back to 65%.

Warmup is brisket at 225. Open the lid early, lose the whole cook.

[River Fox @rfox822]

@NFL @nflnetwork @NFLPlus Buechele threw early, Maclin ran clean. Cold email works the same: right timing, one clear offer.

[River Fox @rfox822]

@lorneseth Same in agency pricing. Low retainer clients eat as much time as big ones. You cap risk per client?

[Joseph Carlson @joecarlsonshow]

At the beginning of the year, I was clear that Gemini was the best model.

Currrently, I think ChatGPT Sol.5.6 is the best. It feels like a significant improvement over Gemini pro.

What I don't believe is that Gemini can never be a state of the art model again. The fact that these models are leap-frogging each other in 7 months shows how quickly things change.

Ultimately I believe infrastructure and distribution will prove to be the most valuable part of monetizing models.

[River Fox @rfox822]

@_Gut_Laboratory Does he have actual cases where fasting alone shrank a tumor? Or is this just fear talking?

[Golden State Warriors @warriors]

Looking back at this BIG block from BP 🙅‍♂️

[River Fox @rfox822]

@kejca Does Buffett’s compounding logic hold for a solo agency that reinvests in systems, not hires?

[River Fox @rfox822]

@dividendology Same in lead gen-copying last quarter's winners without testing your own market gets you burned.

[River Fox @rfox822]

@Beth_Kindig Token spend doesn't equal relevance. What's their reply rate vs a plain text email?