Google AI Max is officially replacing Dynamic Search Ads this month. It promises 14% more conversions — but sends traffic where the algorithm wants, not always where you want. Dealers: audit your URL expansion settings before you migrate.
ChatGPT Ads now support audience list targeting, making it a more direct competitor in paid placements, and new channel for reaching in-market car shoppers as they research. Worth watching as OpenAI builds out its ad platform.
New research: ChatGPT use cut informational search queries by ~9%. The good news for dealers: transactional and buying-intent searches barely changed. Car shoppers still use search when ready to buy.
Google now requires AI disclosure labels on ads across Search, YouTube, and Discover. If your ad creative was built with generative AI tools, the label shows. Dealers: review your creative workflow now.
Dealers with lower organic traffic are sometimes outperforming right now. AI Mode sends fewer but better-qualified visitors. A 20% traffic drop paired with a 42% conversion rate increase isn't a problem — it's AI search working exactly as designed.
Texas just passed California as the #1 car market in the U.S. Pickup trucks will be 80% of new vehicle sales there by 2027. Is your inventory search experience built for high converting truck buyers? Or is it the same generic SRP every other dealer runs?
The buyers arriving at dealer websites from ChatGPT and Perplexity are not browsing. They asked an AI to recommend a dealer, got an answer, and clicked. That is not discovery traffic. That is a destination decision. Is your digital storefront ready for a buyer who chose you?
Dealers with Cloudflare "block AI bots" turned on: check your settings before September 15. New classification rules mean that setting may now be blocking Googlebot too.
Dealer website quick test: search "[your dealership name] service appointment" in Google AI Mode. Does your dealership appear with your hours, a booking option, and real info — or does AI Mode give a generic answer? If generic: you have a structured data gap. Fix it this week.
Is your dealership website actively blocking ChatGPT? 25% of new car buyers now use AI tools in researching their next purchase, but many dealers are spending on SEO and paid search while blocking the very tools buyers use to find them.
AI-referred visitors on dealer websites converted at double the rate of paid search, per Jazel platform data. They're twice as likely to convert because they arrive having already decided on what they want. Don't have your website make them re-decide once they arrive.
Study: 80% of ChatGPT recommendations change when web search is on vs. off. (Visibility Labs, 20K responses)
For dealers: being indexed and citable matters more than being trained into AI.
Your website is your most important asset in the AI era. Build it like a source.
I hope you learned some lessons about reputation from this post
If you found it at all interesting, I highly encourage you to follow me @alexfinn for more
Also feel free to hit like and RT on the post linked below
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I just tried to share the full video of Elon Musk REDPILLING America at the Trump rally in Butler on Instagram and they PERMANENTLY DISABLED my account.
Absolutely insane.
Censorship is alive and well.
You know what to do ;)
@elonmusk Written in 1787, ratified in 1788, and in operation since 1789, the United States Constitution is the world's longest surviving written charter of government. Its first three words – “We The People” – affirm that the government of the United States exists to serve its citizens.