Drake vs “Kendrick”… sponsored by the corporate office(UMG)!
It was a label swr up, the signs are everywhere🎶
Even Kendrick fans know UMG interfered. They just don’t care… because saying “we won” sounds better than admitting what really happened and that is, the industry had to move the chess pieces.
This Riam Radio breakdown is GOLD.🔥
Drake 🔛 UMG fractured relationship (Part 11)
Looking back now, some moments start to feel different.
For instance, take the “Luther” situation. Drake and Carti already had a record built around that Luther Vandross sample. Then, suddenly, Kendrick and SZA appear with a Luther record. Kendrick isn’t an R&B or soul artist, so the choice alone feels strange. And the timing isn’t random. My opinion: Carti tipped them off, and UMG chose the other version. Because let’s be honest, why would UMG refuse to clear a Luther sample for Drake, their biggest star? That only makes sense if another play was already in motion.
And this all fits a bigger pattern. Because this series is highlighting something important. The Drake–UMG relationship didn’t suddenly break during the beef. The tension was already showing up in the music long before that. We all noticed how Drake’s lyrics began shifting, became less celebratory of the industry and more distant from it. Drake's lines were more about contracts, ownership and how he was being surrounded but not supported.
I think artists rarely say these things directly, they say them through records.
More to come. Thank you RaimRadio!
Interesting series❗❗
Lore behind Kendrick & Baby Keem causing Drake to change plans during Certified Lover Boy. Drake was focused on war with Kanye while Kendrick tried to chime in with Family Ties. Allegedly, TDE wanted Baby Keem to end his relationship with Drake hence their collab didn’t drop. Papi’s Home is aimed at Kendrick with some lines in No Friends in the Industry as well. More in thread ⬇️
The video's story is accurate per reports from DatPiff, HipHopDX, Genius & uDiscoverMusic: IYRTITL was originally planned as a free DJ Drama Gangsta Grillz mixtape, but Cash Money overruled it to count as a commercial release fulfilling Drake's contract obligations. Title widely seen as a subtle dig at Birdman amid the label tensions with Wayne. Solid context, not false.
That brother couldn’t even give you anything more than a 4 bar Pop Smoke loosie eight months after he died. You’re getting a 25 second X monologue at the end of the song and you’re gonna love it!
Will die on the hill that flow, delivery and cadence are the 3 must haves in the 21st century. Lyricism, rhyming and literary devices aren’t actually necessary anymore.
“Growing up I was a running back, you never made me run once, got shot sweat was running, shit was red like Hunt” has like 2 similes, 2 double entrendres and flows absolutely flawlessly! This verse is actually unbelievable 😭😭😭🔥🔥