Rich Litvin

Founder of 4PC because: "When you're the most interesting person in the room, you're in the wrong room..."

[Rich Litvin @rich_litvin]

@paulg @daltonc I'm reading these 3 books with my boys, @paulg:

1. The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need by Dan Pink (manga comic style)

2. So Good They Can't Ignore You: by Cal Newport

3. How to Fail at Almost Everything and Still Win Big: by Scott Adams

[Rich Litvin @rich_litvin]

@jonnym1ller Two books have really helped me as I've grown my business:

1. Company of One: Why Staying Small is the Next Big Thing for Business by Paul Jarvis

2. Profit First by by Mike Michalowicz

[Rich Litvin @rich_litvin]

@jonnym1ller Jonny, did you read David Perrell's post about shutting down his company, Write Of Passage? Lots of great insights from an inspiring man, with a big mission, making a big impact...

https://t.co/FFXYu3uhom

[David Perell @david_perell]

Okay, it's time to get a little personal.

I have an update to share about my company, Write of Passage. We're going to shut down at the end of the year, and the next cohort will be our last.

This has not been an easy decision, but it’s necessary. And I want to explain what happened, especially for our alumni.

Our company, course, and community are alive and radiant. We have alumni who’ve poured their hearts into this community and built intimate friendships, we have a team who treats their work as soulcraft, and we have a culture of craftsmanship that is rare. That’s why this decision is so devastating.

I started Write of Passage to take the loneliness out of writing. The vision was to bring life to writing education. That meant building a community of people to support each other and a curriculum that feels nothing like your 5th-grade English class. Those things I envisioned, but I never expected to attract so many people who are off the charts in curiosity and enthusiasm. They’re the ones who’ve given Write of Passage so much life.

At the level of our mission, Write of Passage has been an astounding success. We’ve pushed the limits on what an online course can be with hyper-energetic Zoom sessions and a talented fleet of mentors and editors. We attracted 2,000+ students from 72 countries, reached a Net Promoter Score of 75 (higher than Apple), and we have alumni who went from publishing their first article in the course to publishing books or growing to 100,000+ subscribers. After a recent cohort, when we asked students about their experience, the phrase “life-changing” showed up 39 times.

If you had told me all that without showing me the finances, I would have assumed that Write of Passage was growing fast and swimming in revenue, but that hasn't happened.

We’ve built something worth celebrating in every way, except for the economics of the business. The first three years were roaring, but the past two have been grueling. Growth has been particularly difficult and I’ve been feeling constrained by the bi-annual cohort model itself. You need more than a great product to make a business work, and the main thing we were missing was a dependable flow of new students.

I’m eager to prioritize creative work again too. I originally started Write of Passage to subsidize my creative work but the demands of running the company took me away from that. There are people who can do high-quality writing while running a company, but I’m not one of them. I think I can have a bigger impact doing something else, and so, the company has run its course. Specifically, I’m eager to double-down on How I Write and prioritize my own writing again. And who knows? Maybe it’s time to write a book.

But like I said, we’re not done yet! Write of Passage will have its grand finale. The final Write of Passage cohort will run from October 7th – November 13th, and enrollment is now open.

We’re pulling out the stops to make this cohort the biggest and best yet. For one, we’re making it more accessible by lowering the price for people who enroll early, and we’re expanding the scholarship pool. So, if you’ve ever wanted to experience the magic of Write of Passage, this is your last chance.

To the Write of Passage community: Thank you for the heart you’ve brought to every cohort. From Feedback Gyms to Live Sessions, the one thing I can always count on is that you’ll show up with passion and dedication (even if y’all go a little crazy in the Zoom chat).

Happy writing,
— David Perell

[Rich Litvin @rich_litvin]

@ceozita @CodeByPoonam Hook

[Rich Litvin @rich_litvin]

@nateliason 3/3: Don't try to have sex at the end of a long day, after you've finally put the kids to bed. You're a parent. You'll be exhausted. Have sex in the afternoon. Then have dinner!

[Rich Litvin @rich_litvin]

@nateliason 2/3: Schedule an overnight date night once a week. Will sound crazy and extravagant now. You'll thank me later. A staycation with your partner in a hotel 5 mins from home is wonderful!

[Rich Litvin @rich_litvin]

@nateliason 1/3: You can't get it right... 👈🏼 I still think about this every day and I'm 11 years in!

[Rich Litvin @rich_litvin]

@khemaridh @hormozi It's a provocative and interesting read based on the idea that a superiority complex, insecurity, and impulse control drive disproportionate success.

[Rich Litvin @rich_litvin]

@khemaridh @hormozi Khe, have you read “The Triple Package: How Three Unlikely Traits Explain the Rise and Fall of Cultural Groups in America” by Amy Chua and Jed Rubenfeld?

[Rich Litvin @rich_litvin]

@thegarrettscott I'm in for $1,000, Garrett.

[Rich Litvin @rich_litvin]

Monique [As we're on the way to a party]: I'm not feeling well. I think I'll need to leave after an hour.

Me: Fine with me. Leaving a party after an hour is an introvert's idea of heaven! 🤣

[Rich Litvin @rich_litvin]

Every child is born an artist. The problem is how to remain an artist.
-Pablo Picasso

[Rich Litvin @rich_litvin]

You can see how scared I was, in these pictures…

1. The first is a post I wrote on Facebook, back in 2007, when I was barely two years into becoming a professional coach...

2. In the second, you can see that I had... https://t.co/v2cYQBAp7k

[Rich Litvin @rich_litvin]

You can see how scared I was, in these pictures…

1. The first is a post I wrote on Facebook, back in 2007, when I was barely two years into becoming a professional coach...

2. In the second, you can see that I had... https://t.co/CBOi9pCr1W

[Rich Litvin @rich_litvin]

HOW TO GET DREAM CLIENTS IN 20 MINUTES…

I met a woman executive, who wants to become a professional coach. She had invested $40,000 to hire a marketing ‘expert’. She’d spent months crafting a “drip email funnel”, a... https://t.co/CNeIkL2ddi

[Rich Litvin @rich_litvin]

Do NOT become a coach. https://t.co/jnm9d238YU

[Rich Litvin @rich_litvin]

The 3×3 Tool For Creating Dream Clients

Nobody cares what you do...

They don’t care if you do ontological coaching, holistic coaching or solution-focused coaching. They don’t care if you’re a certified coach or if... https://t.co/ZzYxovKaT0

[Rich Litvin @rich_litvin]

5 years later and the music hasn't stopped. Kaleo now plays the cello. Ellington is about to start playing the drums. Monique's latest album debuted at #2 on the iTunes Jazz chart. And I still play the fake trumpet. And sing in the shower! 🎻 🥁 🎤 🎺 https://t.co/3rxmpymXjM

[Rich Litvin @rich_litvin]

The word 'expert' has the same root as the word experiment. It literally means 'from experience' or 'from testing'. An expert is just someone who has experimented more than you...

[Rich Litvin @rich_litvin]

https://t.co/8FdRZib2cO