here are two of the most common factors I see when people are attracting broke leads to their webinars:
1) you're optimizing your pixel for registration completion instead of the $27 VIP purchase
you're basically telling meta to find people who will ask if EBT is supported on checkout
more registrations don't mean shit if they are optimizing around a free event
2) your messaging in your ads
most people are
a) speaking to the wrong people
b) speaking to the right people BUT at the wrong awareness stage
in order to find out who you need to be speaking to and what stage they are at
you need to go through your sales calls and find:
1) find common objections
2) pain points
3) core desires
then, make your ads around these three things
and speak to your ICP in a way they can easily understand
ex: if you're selling fitness coaching
nobody gives a fuck about the science or the methodology behind it
what they really want is female approval when they take their shirt off
or to be able to take pictures without sucking in on girls night
express to your audience that your method will help them fulfill these core desires
sell them the outcome
not your gym bro science
bonus: geofence india
@scalewebinars most people wont even consume any of the media from those four people
they much rather just upload it to their ai systems
and then wonder why they messaging isn't converting
@_basedxavier_ It’s because most people are afraid to fail in front of others. Whether ur a sales manager, offer owner, agency owner etc you are going to fuck up so many times but that just shows ur human. If everything was perfect everybody could dropship to grandmas
If you’re struggling to run ads
Hit up your local w*** plug and hire him instead
Im not joking
People love to over complicate ads or are too pussy to start because their "money is at risk"
Your plug's money is at risk every time he re ups, and he's not scared
Because a good plug knows their customer base like the back of their hand
Billy is going to pick up an ounce every friday
Bob is going to pick up a three five every other day
And Joe is going to come in and snag a QP on a bi weekly basis
Your plug probably didn’t start out ordering 🥣s off rip
They started with a QP
Took the profits from the QP and bought a HP
That HP turned into a 🥣 allowing them to start scaling
Since the plug knows his customer base so well
He knows when to re up
The exact amount needed
And how long his product is going to sit
YOU NEED TO DO THE SAME THING WITH YOUR FUCKING ADS
Know who you are speaking to
Are they problem aware, solution aware, product aware?
Once you build out a couple of avatars to speak to these different customers, then you start out with your QP
Start with a budget of $10k per webinar
While this may seem small, its your first time running ads
If the plug ordered 🥣s off rip without knowing his customer base, hes going to get fucked
Same with you
Once you have success with your first webinar, bump your budget to $20k and so on
Eventually you will be ripping $100k per webinar
ROAS is solid
And you are making a shit ton of money
Why?
Because you decided to run ads the same way your local w*** plug runs his business