Ricsbiz

Biohacking, Start-Ups, Game.

[Chamath Palihapitiya @chamath]

$60Billion.

This is the first, but not the last, big exit at the application layer of AI.

As product value accrues and accelerates upwards, the focus over the next few years will be firmly on the “control plane”:

What gives organizations who want to go all in on AI the governance, control, auditability and business continuity across models and across time that they will need to firmly make the leap.

This is the next big phase of AI value creation that the SpaceX/Cursor merger is highlighting.

[Matthew Bertulli @mbertulli]

Underrated post.

I’ve made almost as much money investing than I have from my companies (excluding the exit).

All the years of distributions. Most of it I invested. That money compounded over time.

Now my investments generate enough return to pay for my lifestyle forever.

Personal finance basics really aren’t that hard.

It’s mostly a clarity of objective and emotional regulation game.

[Electra @Electrarythm]

Feeling is the secret, Neville Goddard wrote a whole book by that name in 1944, and the title is the entire teaching.

Your life is not built by your circumstances, your effort, your luck, or even your thoughts in the ordinary sense, it is built by what you feel as true about yourself.

Your subconscious does not understand sentences the way your conscious mind does, it does not weigh arguments or check for logic, it takes whatever you feel as already true and accepts it as instruction.

Then it arranges your behavior, your attention, your choices, the people you meet, the opportunities you notice, and the moods you wake up in, all around that one felt instruction.

The only language the subconscious reads fluently is feeling.

This is why you can repeat affirmations for years and have nothing happen, the words go in flat with no feeling underneath them and the subconscious files them as noise.

Meanwhile someone walking around feeling in their body that they are already wealthy, already loved, already healthy, shifts their entire life without ever announcing what they are doing, because they are speaking the actual language of the layer that runs the show.

Neville's technique flows straight from this, you pick the version of you that you want to be, you find one short scene that would only be true if you were already that person, and you enter that scene from inside the new self, not watching it from outside like a movie, but feeling the weight of the chair the new you sits in, hearing the voice the new you uses, feeling the calm in the new you's body, the small physical signature of someone for whom the goal is already finished business.

The scene does not need to be long, it needs to be sensory and felt, he called it living in the wish fulfilled.

The reason it works is that the subconscious does not separate vividly felt experience from real experience, both get filed in the same drawer as memory.

Once enough of the new memory is in place your behavior reorganizes around it, you stop acting like the person chasing the thing because something inside you now feels like the person who already has it, and that person makes completely different choices.

The timing matters too, Neville said the strongest window to impress feeling on the subconscious is the drowsy state right before sleep, when the critical conscious mind is offline and whatever you feel as true slips past the guard.

He told people to enter their scene in that state every night and fall asleep inside the feeling, because whatever you fall asleep feeling, you program yourself with for the next eight hours of unconscious work.

The trap most people fall into is wanting, because wanting is actually a feeling of lack, the more you want something the more your subconscious receives the signal "I do not have this" and arranges your life to keep matching that signal.

The correction is to stop wanting and start assuming, to shift from "I hope this comes" to "this is already the case, I am just waiting for the outside to catch up," and that assumed state has a completely different feeling underneath it, calm, settled, almost bored with the matter.

That is the feeling that actually programs the result, because the felt sense of who you already are is the single most powerful instruction your subconscious ever receives, and your life is just the long, faithful answer to that instruction.

[Aymen Zayani @Aymenzayani_]

This is a classic winning VSL structure. This ad does a great job of creating curiosity in the hook,

Then ties it into the avatar - women with stubborn belly fat

It then goes into explaining the problem mechanism with extreme emotion, each minute scaring them more and more...

They are problem aware but don't understand the root cause.

Reframes the beliefs from "it's only belly fat"

to "it's a deeper health issue"

it starts scaring the shit out of them.

Fatty liquid build up around the liver and ends up suffocating their bloodstream, leading to constricted blood flow and even cardiac arrest over time

This makes the cost of inaction way too high.

This is what makes a good top of funnel ad. If you explain the problem and why they need to solve it NOW, it will:

increase CTR, improves hold rate and increase conversion rate dramatically

The copywriting is also great because it continues with open loops,

"what i discovered next shocked me"

"If left untreated, this is what happens over the next 2 years"

"But here's what they don't want you to know"

[Cole Jaczko @colejaczko]

World’s 1st trillionaire btw

Lesson in there

[Nick Shackelford @iamshackelford]

You don't need to escape your life. You need to build one you don't want to escape from:

- up before 5, on the computer before 6
- workout by 5:30. every day, no exceptions
- peptides, sauna, ice baths before the day starts
- phone OFF during time with my son..can't be half present
- 7:00 PM shutdown, most days. If I'm still going after 7, something in the day went wrong
- a 7-seater for the family, not a garage full of cars
- coffee, shoes, food, bloodwork
- travel as frequently as realistically possible. Mornings and afternoons are full of family time, and evenings are work blocks
- freedom rich, not luxury rich

Money still matters, but only because it funds the freedom.

[ClaudeDevs @ClaudeDevs]

As a result of a US government directive, we are suspending access to Claude Fable 5 for all users. You can continue to use all other Claude models.

Here’s what this means for you:

Across Claude products, new sessions will run on your selected default model or Opus 4.8, and existing Fable 5 sessions will end with an error.

On the Claude Platform, requests to Fable 5 will also return an error. Please update your integrations to other Claude models.

We know this is a disruption to your workflows; we appreciate your patience and support.

[Nick Shackelford @iamshackelford]

People are LOUD about AI in retention, so here’s what it’s doing in mine:

- Analyzing campaigns used to be somebody's hours..exports, digging through what offers ran, how they ran, where they went. Now we just natural language it through the Claude to Klaviyo hookup. Open rates, drop-off, which offer hit

- You feed it the brand bible and it'll lay out a welcome series, post-purchase, and abandoned cart when to send, what to say, and recommended design

- A senior strategist with enough thoughtfulness around the product can rebuild a whole customer journey in an afternoon now. Down to cohorts and avatars

- QA is still human. Somebody has to click through and double-check everything's triggering in the right segments. Haven't been able to fully automate that

- Design is still a mess. People are LOUD about Claude Design right now, and I haven't seen it. Might be a skill issue, but I don't know if the Figma to Klaviyo implementation is actually where they say it is

I'm still pretty primitive with this stuff, and a LOT of people are ahead of me, but the biggest unlock is the speed of learning, feedback, and recommendations coming back.

[Nick Shackelford @iamshackelford]

Subscription conversion requires a SYSTEM, not a button. Here's mine, so steal this, implement it, and thank me later:

📁 THE SUBSCRIPTION SYSTEM
│
📁 1. OFFER ARCHITECTURE FIRST
├─ Start with a subscription and offer one-time upsells. Or flip it.. start with one-time, stack subscription on top
├─ Either direction works. Just don't leave one on the table
├─ Build the offer on the hook, not the other way around
└─ Run multiple offers simultaneously instead of betting everything on one hero
│
📁 2. PRE-SELECT WITHOUT KILLING TRUST
├─ Pre-select subscription with crystal clear transparency
├─ Show savings in immediately understandable terms
├─ Compare one-time vs subscription side by side
└─ The moment someone feels locked in, they bounce
│
📁 3. WIN THE FIRST 48 HOURS
├─ You have exactly 48 hours after someone subscribes to eliminate first-month churn risk
├─ Detailed subscription management welcome email immediately
├─ Easy modification of access points
└─ Every hour past that window is a subscriber you're going to lose
│
📁 4. FIX THE BILLING MECHANICS
├─ Pre-billing reminders before renewals so there are no surprises
├─ Email adjustments without login barriers. Make it stupidly easy to modify
├─ Keep the cancel button visible. Hiding it destroys trust
└─ Subscription infrastructure quietly bleeds revenue because nobody's looked at it since launch
│
📁 5. TEST THE POST-PURCHASE PATH
├─ Run a real post-purchase test instead of guessing
├─ Simple layout + strongest savings offer won with a 65% lift over baseline
├─ Offer strength trumps page complexity
└─ Let the data pick the layout, not your taste

[Malvin @ManOfFocus_]

Any thoughts?

[Elon Musk @elonmusk]

Video made with Grok Imagine

[Alex Cooper @alexgoughcooper]

We used to pay creators for hooks that went viral to use them in ads.

Now we just recreate them in Seedance.

Here's our process:

> Find a winning ad or organic post with a hook you want to recreate
> Download the video, throw it into Gemini to deconstruct the video (let me know if you want the custom GEM I made to get the best outputs)
> Feed the breakdown to claude and ask it to create a detailed JSON prompt with changes to the character to create a start image using nano banana pro/GPT image 2
> Run your JSON prompt with a reference screenshot from the original ad/content hook in Higgsfield
> Take your start image and animate it in Seedance 2.0/Kling 3.0

Rinse and repeat for any winning hooks from ads or organic videos.

[Cole Jaczko @colejaczko]

If life was a movie, how much would you love your character?

How much would you respect how they just keep showing up?

How much would you bet on them for the future they’re creating for themselves?

[Ricsbiz @ricsbizz]

@Nate_Google_ LP

[Cole Jaczko @colejaczko]

60 years from now all your regrets will be from the things you DIDNT do - not the dumb things you got embarrassed about

[Ricsbiz @ricsbizz]

@antonioventre_ Lower CPM = Lower Quality and Less Converting Traffic.

The Higher the CPM, the better.

[Luiz Neto @itsluizneto]

The MaryRuth’s team knows how to make an Amazon main image that sells.

That box you see next to the bottle isn’t real. They’re using the popular box hack here.

This is where you add a fake packaging box and use it as white space to highlight benefits and selling points like “hair growth” and “clinically tested.”

Shoppers don’t care that it isn’t real. If anything, it improves their shopping experience since they understand the product before clicking on it.

And the MaryRuth’s team gets this well, since they use this hack across most of their products on Amazon.

[Sandro @SandroBuying]

Meta ads absolutely tanked this weekend.

Looks like their new campaign configuration rollout is the main culprit, performance has been terrible across most accounts.

Today was supposed to bring improvement… but I’m still seeing poor results in several accounts.

Same thing happened in May: one week of chaos, and it should return to normal in 3-5 days.

Who else is getting hit hard right now?

[Kody Nordquist @KodyNordquist]

If your performance post click has been terrible on Meta recently, I promise you’re not alone.

Chatting with 30+ brand and agency owners this morning and the last 7-10 days everything top-line is fine (CPM / CTR / CPLPV etc…) but once they click the performance seems terrible.

Seems like an audience quality issue coming from Meta.

Only things we’ve found that works:

> Launching a new ad account (yes it works)
> Mass creative launching
> Consolidating to reduce potential auction overlap (some accounts are down to 1-2 campaigns)
> Super strong summer sale offer to bring urgency to the page