riddsta

chili padi 🌶

[riddsta @riddsta]

AI: to what extent will its programming reflect human prejudices? The key to getting this right is twofold: unbiased (e.g. gender blind) data, + ethical algorithms built by democratic means. Thus, its crucial to have more women & minorities involved in its dev. #airplanethoughts

[Jake Motyl @jakewilliammo]

Evil Genius marketing move by Kosas

Every ecom brand should steal this

Most brands: “Enter your email for 10% off.”

Kosas: Makes you physically scratch it off like a lottery ticket

Then you have to give your email for the “mystery” reward

3 reasons this works:

1. Variable Reward Schedule:
When you know exactly what you’re getting, you get bored. Uncertainty = dopamine. You’re not getting 10% off, You’re unlocking something unknown.

2. Sunk Cost Fallacy:
You already invested time and energy to do the scratch-off. Now your brain needs to finish what it started.

3. Looks Like a Lottery Ticket On Purpose: Casinos have spent billions figuring out how to control your psychology. Kosas just copied the homework.

Why aren’t more ppl doing this?

[riddsta @riddsta]

@DanielMays9 Beijing 2008 - drums sequence. Nothing compares

[Emily @EmilybyNight]

I've been doing a deep dive on how to increase "serendipity surface area" -- here's what I've got so far

[riddsta @riddsta]

@mysteriouskat @nikhathi you said this to me in like 2009

[riddsta @riddsta]

“Let it course through the delicate ecosystem of your tidy, comfortable life.”

[riddsta @riddsta]

Stop with the gender reveal parties

[riddsta @riddsta]

AI is not replacing designers. It is a generative tool to collaborate with, saving us hours of foundational grunt work.

[riddsta @riddsta]

L'éternelle insatisfaite

[Paul Seibert @BEH0LDINGEYE]

“The Narrows” - @SuperRare. This particular shot has never been taken before. Taken at almost 3 miles above NYC in a 🚁 with the doors open. The pilot had to be on Oxygen to legally and safely pilot the aircraft. This is the result of a highly planned and coordinated photo shoot.

[Ana Andjelic @andjelicaaa]

There are three new archetypes of creative directors emerging in between the increasingly prevalent Hype-Makers and Pattern-Cutters. These types are Traditionalists, Aesthetes and Curators, and here is why they are important -> https://t.co/4xSZrg5evC

[chase @_chase_____]

obsessed with working in a coworking space. i just walked past a meeting room where 5 guys were standing around a white board that just had the word “money” written on it. like BUSINESS is happening here. these are DISRUPTERS

[riddsta @riddsta]

“No plot just vibes” as a movie genre

[Nate O'Brien @nateobrienn]

Life hack: just board the plane in group 1, regardless of what your ticket actually says. Works every time

[riddsta @riddsta]

The term ampersand is a corruption of and (&) per se and, which literally means "(the character) & by itself (is the word) and." The symbol & is derived from the ligature of ET or et, which is the Latin word for "and."

[riddsta @riddsta]

ballerinacore

[riddsta @riddsta]

Make soda pop tab bags a la paco rabanne a thing again

[Ana Andjelic @andjelicaaa]

In the latest issue of my newsletter, I wrote about why quality is fashion's only durable competitive strategy.

Discounting works until it doesn’t. Without aesthetic innovation and speed to market, low quality and low price do not provide a competitive advantage.

1/2

[Darren Herman @dherman76]

Fleur Du Mal is one of the best content marketers I've seen in a long time. Latest email drop is "Sexiest Date Night Spots in NYC" - content + commerce in an email. Super useful and relevant. Well done @fleurdumalnyc.

[riddsta @riddsta]

figs & cigs