Right Media

Right Media is now Yahoo Ad Exchange. Follow @YahooAds for updates.

[Right Media @RightMedia]

Right Media is now Yahoo Ad Exchange. Please follow us via @YahooAdBuzz for updates.

[Right Media @RightMedia]

RM team takes a day off for a good cause--helping restore a Sandy-damaged house in #Rockaway #Queens: http://t.co/l2UGCiUCwx

[Right Media @RightMedia]

New RM Blog post: "Multi-screening" is growing, but advertisers need more channel data to increase engagement: http://t.co/9zcxJ0bM3N

[Right Media @RightMedia]

New RM Blog post: #BigData continues to revolutionize online marketing, with DDM spend up and continuing to rise: http://t.co/cIKq55Hpj1

[Right Media @RightMedia]

What can publishers do to prepare for a programmatic future? Jaco Lintvelt of DQ&A Intl weighs in: http://t.co/wC0pRjAEiz h/t @memeburn

[Right Media @RightMedia]

Lots of interesting user revelations re online advertising from UK research co. WeSee: http://t.co/EELmM8C6zj h/t @freshbusiness

[Right Media @RightMedia]

New RM Blog post: How third-party data is gaining ground with advertisers to enable more effective targeting http://t.co/DOQ3LxwJUe

[Right Media @RightMedia]

@simul's @davemorgannyc asks: What does programmatic ad buying mean in a cross-media world? http://t.co/eSWbDRZN8O h/t @MediaPost

[Right Media @RightMedia]

New RM Blog post: Click URL Targeting enhancement enables pubs to easily manage creatives served on their sites: http://t.co/zHSYvBY6dT

[Right Media @RightMedia]

OPA Pres. @OPA_PamHoran discusses the rise of the #NewFronts, cookie blocking & private exchanges http://t.co/yUlJfAEvCs h/t @adexchanger

[Right Media @RightMedia]

More than 1/2 of US, CA & UK media buyers plan to invest more in site, search and FBX retargeting: http://t.co/lj4BolHk1x h/t @eMarketer

[Right Media @RightMedia]

@adexchanger, thanks for including our blog Q&A with Shoen Yang in your News Round-up in today's email newsletter. http://t.co/8C06UxyIQV

[Right Media @RightMedia]

Bluestem's @DZelikson says programmatic marketing is going to be huge, but a new attribution model is needed: http://t.co/RNyYrfnGza

[Right Media @RightMedia]

How have advertisers been most successful with Right Media? Our Director of Prof Services offers this answer & more: http://t.co/kiTP3W2D4v

[Right Media @RightMedia]

Jeremy Cornfeldt of @iProspect says cookie tracking is too imp to both pubs and advs to be predicting its demise: http://t.co/roUdJAPBpw

[Right Media @RightMedia]

Can ad buyers & sellers "get on the same page?" Jeremy Hlavacek @jhlava says fix nomenclature & stds http://t.co/SpVx8Y6CxN h/t @adexchanger

[Right Media @RightMedia]

Good insights for advertisers: Desktop Internet usage fell 5% in last 6 mos. of '12; Mobile reach up: http://t.co/kcUAjQ9xya h/t @eMarketer

[Right Media @RightMedia]

New RM Blog post: Programmatic trading is picking up among some noteworthy publishers, incl @nytimes and @Forbes: http://t.co/bSzL32WbcE

[Right Media @RightMedia]

70% of media buyers and pubs are doing programmatic trading & 77% plan to do more of it in future http://t.co/G5rCg7bRdU h/t @Digiday @OpenX

[Right Media @RightMedia]

New RM Blog post: #BigData is the solution to increase relevancy, and user and creative satisfaction with ad quality http://t.co/LZOhEv4Kh6