Rijels

Distribution

[Rijels @rijelsx]

Spent $10K on Meta ads. 600K impressions. Campaign ended. Gone.

Spent $10K on clipping. 10M views. Clips still circulating 6 months later.

One rents attention. The other builds it.

[Rijels @rijelsx]

People overthink content strategy.

The founder who wins isn't the one with the best videos.

It's the one whose face shows up on 10,000 accounts at the same time while his competitor is editing a carousel.

[Rijels @rijelsx]

@Measter Measter, sent a DM u don't wanna miss

[Rijels @rijelsx]

We ran a logo campaign for a brand with zero content.

No videos. No podcast. No founder on camera. Nothing.

Just their logo, links and socials attached to thousands of creator posts.

Result: 88.4M views in 30 days.

You don't need content to start. You need a network.

[Rijels @rijelsx]

Most brands think distribution means posting on 3 platforms.

That's not distribution. That's copy paste.

Distribution is 5,000 creators posting your brand to their own audiences at the same time.

One looks like effort. The other looks like a movement.

[Rijels @rijelsx]

traits of people who build distribution empires:

> 83M views on a single campaign
> close deals between flights
> backseat of a bentley is the office
> revived a "dead" single to 87M views
> 300K creators on speed dial
> sold out inventory with one clip
> dinner in dubai, campaign live in LA
> turned $10K into 10M views
> 8B+ delivered and still hungry

[Ac Hampton @HamptonAc_]

traits of people with high agency:

> book flights impulsively
> say "call me" instead of texting essays
> low tolerance for slow people
> can do one thing for years without getting bored
> become obsessed with something overnight
> walk around during phone calls
> buy before they feel ready
> don't ask group chats for opinions
> can survive on very little comfort
> good at talking to strangers
> will ask someone they've never met for an opportunity
> treat embarrassment like a temporary side effect
> disappear socially when they have something to figure out
> think most problems are figureoutable
> dangerously optimistic
> oddly calm when things go wrong

[Rijels @rijelsx]

You don't need content to run a clipping campaign.

One of our clients had no podcast. No YouTube. No founder videos.

Just a brand and a budget.

We ran a logo campaign. Thousands of creators put their brand in front of their own audiences across every platform.

83M views. 6,000 clips. 30 days.

Stop waiting until you "have enough content" to start.

[Rijels @rijelsx]

@DuelbitsJoe You have found your Marketing Solution too, open your dm mate

[Rijels @rijelsx]

"We already post on all platforms."

Posting is not distributing.

Posting is you on your account hoping people see

it.

Distributing is 300,000 creators putting your content on every feed at the same time.

One gets you 200 views.

The other gets you 20 million.

[Rijels @rijelsx]

$45K brand video.

Posted on LinkedIn. 1,200 views.

Posted on YouTube. 800 views. Posted on Instagram. 2,000 views.

Same video through our clipper network: 11 million views in 30 days.

The video wasn't the problem. The distribution was.

[Rijels @rijelsx]

@DuelbitsJoe Yo Joe, sent you a DM

[Rijels @rijelsx]

One clipping campaign.

16.2M views. 45K likes. 2.4K comments. 1.2K shares.

No paid ads. No influencer deals. No media buy.

Just a creator network doing what ad platforms can't.

$1 CPM.

[Rijels @rijelsx]

One founder told me "we already post on all platforms"

Posting is not distributing.

Posting is you putting it on your account hoping people see it.

Distributing is 300,000 creators putting your face on every feed at the same time.

One gets you 200 views. The other gets you 20 million.

[Rijels @rijelsx]

📈

[Rijels @rijelsx]

Most brands spend more on one ad campaign than it would cost to get 10 million views through clipping.

The difference?

Ads stop when the budget runs out.

Clips keep compounding.

One piece of content. Hundreds of creators. Every platform. Every feed.

That's what distribution looks like in 2026.

[Rijels @rijelsx]

People are making $5K–$10K/month from clipping.

Not trading.
Not dropshipping.
Not selling a course.

Just taking content, knowing what clips will perform, and distributing them properly.

How many of you would genuinely want to make $5K/month from clipping? 👀

[Rijels @rijelsx]

Business owners are spending thousands on Meta ads… while organic content is quietly becoming one of the biggest opportunities for growth.

Don’t get me wrong—paid advertising works.

But there’s a major difference between buying attention and earning distribution.

At Propaganda Media, we help brands, founders, and companies scale their reach through organic clipping and short-form content distribution.

Instead of putting all your budget into ads that stop performing the moment you stop paying, we distribute content through a network of creators and pages—turning one piece of content into hundreds or even thousands of opportunities to reach new audiences organically.

Why does this matter?

• Organic content builds trust. People are more likely to engage with content that feels native rather than like an ad.

• Your reach doesn’t rely on one ad account. Your content can spread across multiple creators, platforms, and audiences.

• The content has longevity. A video can continue generating views and engagement long after it’s posted.

• You build brand awareness at scale. The more people see, share, remix, and discuss your brand, the more relevant you become.

Meta ads interrupt people.

Great organic content makes people want to watch.

The smartest businesses aren’t necessarily replacing paid advertising.

They’re building an organic distribution engine alongside it.

The brands that understand how to control attention organically will have a massive advantage over the next few years.

If your business is still relying entirely on paid ads for attention, it might be time to rethink your distribution strategy.

That’s what we do.

[Brez @brezscales]

also picked myself up a new piece last week