Recently watched this clip on India's medical tourism boom, and it got me thinking about what's still missing.
So I did some quick online research.
Our cost advantage over the West is enormous, on almost every procedure. Yet we rank only 10th globally. Behind Thailand, Turkey, Malaysia & Singapore.
Because this business isn't won on price alone. It's won on trust. And trust is built in small moments: the airport, the taxi, the ward, the food, the speed of service, the warmth of the welcome & the goodbye.
One bad link & the price advantage stops mattering.
Hotels worked this out long ago. They map the whole journey & find the 'moments of truth' that make or break confidence.
And to help manage those moments, in medical tourism we will have to create a concierge layer that turns a hospital visit into a seamless journey, from arrival to departure.
As for expanding locations, Goa & Vizag have the flights & the hospitality infrastructure. Bring in the hospitals & specialists & they could be next.
The emerging super-cities like Amravati & GIFT City should plan for health districts now. But frankly, doctors don't follow master plans, they follow medical colleges. That takes 15 years, not 5.
India's medical tourism market is set to nearly double by 2030. I think that is inevitable. This is going to be a significant growth opportunity for our economy.
However, I believe the real question is simpler: do we just want to be the world's cheapest, or the place people trust to deliver an overall seamless experience?
That's going to be hard work to accomplish.
It's going to be absolutely essential to do that work, because what we're actually selling is not only procedures, but peace of mind while fixing the body.
This is not acceptable....they should be punished.....where are their parents ....parents must disown them ....are they NEET aspirants ....shame shame shame
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Meet the new Education Minister, Pralhad Joshi!
Left lobby’s happiness didn’t even survive 24 hours! Modi Ji really said: Not today.
This is the RSS. Its roots run so deep, it will erase your very existence from the game.
What am I seeing? 😳
Shobha De is congratulating BJP for win in Bengal.
And she listed reasons for Mamata's defeat better than most political commentators.
JABALPUR TRAGEDY
She Was Braver
Than the Storm
A MOTHER · A SHIELD · A SOUL UNBROKEN
She held him until the very last breath.
I cannot take my mind off that photograph.
Devastating, yet courageous.
Mind-numbing, yet fiercely brave.
Bloody heart-wrenching, yet all she could give.
A mother in Jabalpur, water rising, world collapsing, pulled her child tight to her chest and chose to face it together. No power, no escape. Just arms. Just a heartbeat. Just a mother doing what mothers have always done, shield her child from the cruelty of the world, even when the world offers no way out.
There is no bravery louder than silence in those arms.
You will not be forgotten!
Your courage will inspire us all!
I salute you! I bow in respect. I fold my hands asking for peace.
Forgive us that we couldn’t help you in time.
We failed as a humanity.
Om Shaanti!
(I tried all day to make a video expressing my emotions, yet failed. Hopefully tomorrow.)
As we welcome the new year tonight, spare a thought to the soldiers who will be guarding our icy cold borders in stormy conditions, tonight and always... so that you and I can stay safe.
Jai Hind 🇮🇳
You control Hindu temples, their land, their income, and then you treat their devotees like this on their holiest of pilgrimages.
Dr @vikramsampath had once said: "Fate of Hindus will soon be like lambs being quietly led to their slaughter." I disagree. The lambs are bleating.