Building my first app with Emergent as a product designer.
Love the experience. I can describe exactly what I want to build. What I can’t do is estimate how many tokens that’s going to cost me - before, during, or after.
Would love to know how others thinking about it.
In 1984, Dyson was rejected by every UK manufacturer.
So he escaped to Japan for 18 months...
Today, Dyson is worth $25 BILLION and Samsung, Hoover & Electrolux envy their success.
Here are the 3 principles he discovered in Japan:
Excited to introduce Icon, The First AI Admaker.
We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition.
Icon (https://t.co/RKWomrKrAu) is like ChatGPT + CapCut, but for making winning ads with AI in minutes.
How it works:
1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences.
3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete.
4. Make edits with our CapCut-like video editor until you're happy.
3-person creative teams make 30 ads per month. With Icon, they make 300.
We co-built Icon with $100M+ revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points:
1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more.
2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics.
3. Existing solutions charge $2K-$30K/month for:
🔍 Competitor ad spying & cloning
📈 Creative analytics
📹 Custom & stock avatars for AI UGC
👥 Audience research
📁 Video storage & tagging
Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉).
If you’ve made it this far, we have a surprise for you 👇🏻
My agency usually charges $1,000+ for a complete UX audit.
Today, I'm giving our entire 149-step UX audit checklist away for FREE.
All you have to do to get it?
Comment 'UX'
Retweet this tweet.
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I created a Framer Template to help founders launch their business.
The template is a ready-made solution for founders that need speed, efficiency and quality when testing their ideas online.
RT and reply "🫣" and I'll DM it to you (must follow).
If you're not using AI, you're falling behind.
Here are 20 AI tools to future-proof yourself.
Get more tools like this by signing up to Superhuman AI--the world’s biggest AI newsletter.
If you want to build an automated empire, you need to pass these 5 levels to make $5M profit per year.
From tinkerer to autopreneur, this is the evolution.
Which level are you at?
Let's get it!
Marc Andreessen recently tweeted “In our new era of AI: Every child will have an A.I. tutor that is infinitely patient, infinitely knowledgeable, infinitely helpful.”
That era is here.
Try it yourself 👉 https://t.co/TZprbulgWx
1/n
I spent 10% of my life contributing to the development of the #VisionPro while I worked at Apple as a Neurotechnology Prototyping Researcher in the Technology Development Group. It’s the longest I’ve ever worked on a single effort. I’m proud and relieved that it’s finally announced. I’ve been working on AR and VR for ten years, and in many ways, this is a culmination of the whole industry into a single product. I’m thankful I helped make it real, and I’m open to consulting and taking calls if you’re looking to enter the space or refine your strategy.
The work I did supported the foundational development of Vision Pro, the mindfulness experiences, ▇▇▇▇▇▇ products, and also more ambitious moonshot research with neurotechnology. Like, predicting you’ll click on something before you do, basically mind reading. I was there for 3.5 years and left at the end of 2021, so I’m excited to experience how the last two years brought everything together. I’m really curious what made the cut and what will be released later on.
Specifically, I’m proud of contributing to the initial vision, strategy and direction of the ▇▇▇▇▇▇ program for Vision Pro. The work I did on a small team helped green light that product category, and I think it could have significant global impact one day.
The large majority of work I did at Apple is under NDA, and was spread across a wide range of topics and approaches. But a few things have become public through patents which I can cite and paraphrase below.
Generally as a whole, a lot of the work I did involved detecting the mental state of users based on data from their body and brain when they were in immersive experiences.
So, a user is in a mixed reality or virtual reality experience, and AI models are trying to predict if you are feeling curious, mind wandering, scared, paying attention, remembering a past experience, or some other cognitive state. And these may be inferred through measurements like eye tracking, electrical activity in the brain, heart beats and rhythms, muscle activity, blood density in the brain, blood pressure, skin conductance etc.
There were a lot of tricks involved to make specific predictions possible, which the handful of patents I’m named on go into detail about. One of the coolest results involved predicting a user was going to click on something before they actually did. That was a ton of work and something I’m proud of. Your pupil reacts before you click in part because you expect something will happen after you click. So you can create biofeedback with a user's brain by monitoring their eye behavior, and redesigning the UI in real time to create more of this anticipatory pupil response. It’s a crude brain computer interface via the eyes, but very cool. And I’d take that over invasive brain surgery any day.
Other tricks to infer cognitive state involved quickly flashing visuals or sounds to a user in ways they may not perceive, and then measuring their reaction to it.
Another patent goes into details about using machine learning and signals from the body and brain to predict how focused, or relaxed you are, or how well you are learning. And then updating virtual environments to enhance those states. So, imagine an adaptive immersive environment that helps you learn, or work, or relax by changing what you’re seeing and hearing in the background.
All of these details are publicly available in patents, and were carefully written to not leak anything. There was a ton of other stuff I was involved with, and hopefully more of it will see the light of day eventually.
A lot of people have waited a long time for this product. But it’s still one step forward on the road to VR. And it’s going to take until the end of this decade for the industry to fully catch up to the grand vision for this tech.
Again, I’m open to consulting work and taking calls if your business is looking to enter the space or refine your strategy. Mostly, I’m proud and relieved this has finally been announced. It’s been over five years since I started working on this, and I spent a significant portion of my life on it, as did an army of other designers and engineers. I hope the whole is greater than the sum of the parts and Vision Pro blows your mind.