Blended ROAS is all revenue over all spend.
It counts the customer who was coming back anyway.
First-order ROAS counts new customers only.
On the demo data: blended 5.63x, first-order 3.72x.
Same store. Same spend. Same period.
The gap is what the advertising actually bought.
Underneath both sits break-even, the line a campaign has to clear once the goods are paid for. A campaign at 1.5x looks fine until you find out break-even is 1.7x.
Which of those three does your reporting show you?
@linuxuser1996 Finally. An SMS app that’s actually being *built* instead of just de-Googled leftovers. The MLS + future carrier-only RCS path is the part that matters. Stock Android still reports home; this one doesn’t.
The tech win is real. $10k by 2028 is a different claim.
TCH picking Overledger for tokenized deposits is a genuine TradFi mandate, not some Discord rumor. Banks want a translator between ledgers and RTP/CHIPS, and that’s the product. Feeling less foolish after that headline makes sense.
The jump from “banks licensed the software” to “$10k QNT” still has a hole in it. $10k on 14.5M supply is a $145B asset. That’s not impossible in a mania, but it needs the token to capture the mandate, not just the company. Public TCH text confirms Quant tech. It does not say the 25 banks have to buy or lock QNT.
Lockups are the part people handwave. Developer licences were £100/year in QNT. At $250 that’s half a token. Enterprise deals can be paid in fiat while treasury marks QNT as reserved. No public dashboard of licences outstanding, QNT actually bought on market, or Fusion node stake. Circulating supply still prints as 99.5% unlocked. So the scarcity story is the design, not a number you can check this week.
Also not a lonely race. CCIP, Canton, LayerZero, IBC are all in the same building, just on different floors. Overledger can still win the bank-API layer and QNT can lag if fees never hit the open market.
Bookmark the tweet if you want. I’d bookmark the disclosure: QNT purchased and locked per dollar of licence revenue. If that line shows up and scales into 2027, the $10k call gets a lot less foolish. Until then it’s a software win with a token attached.
@GrapheneOS Nice, the Messaging overhaul landing in Stable is a big deal. Finishing the UI and adding search before tackling full RCS makes sense.
Looking forward to native RCS + MLS E2EE down the line.
@Mariusz_Invest That's wild. Nearly 3 quid in cash for every 1 invested, inside a wrapper that's literally meant for compounding. Cash has its place for emergencies, but leaving most of it sitting there for years is just giving inflation a free lunch.
@alexanderrX_ It's that’s grim. Used Monzo since the early days too and it actually felt like a proper British win for once.
Now we’re just flogging it to Brazil because no one here wants to list anything anymore. Same story every time. Proper depressing.
From the UK this looks like we’re being pushed to the back of the queue on models built for everyone. AISI is the outfit that actually tests them before they hit British users. If OpenAI and Anthropic have to sit on new systems until Washington’s finished, we just get the risks later and the scrutiny second. Not much of a special relationship if the ally doing the homework doesn’t get the homework.
@CasinoCapital Wild how one supermarket still out-earns the entire listed UK tech sector. Says a lot about where the actual profits sit on the LSE versus where the growth stories live.