Rishi Shah

CEO of Digioh. AI-powered personalization for ecommerce. Helping brands grow revenue without growing traffic. I love to build and sell.

[Rishi Shah @risk]

@DTCMidas weve seen a quiz do this without hiding anything. if the result says this routine lasts 30 days, subscribe feels like the obvious choice not a trick

[Rishi Shah @risk]

@DavidPawlan curious how the shopify stores do vs the big retailers. feels like the smaller brands will let agents in way faster

[Rishi Shah @risk]

@benradack smart to exclude customers from TOF. same thing on site, most stores still show the welcome 10% pop up to people who already bought last BF

[Rishi Shah @risk]

Decisions by committee kill speed. This started happening at Digioh and I had to kill it.

Most decisions are reversible. Make them over Slack and move on. With AI we ship lots of small changes every day. If each one needed a committee, we’d ship nothing.

[Rishi Shah @risk]

Introducing the Digioh bundle builder! RANAVAT asked our AI agent for one and it built it in about 10 minutes. Raises AOV, gets people to free shipping, and gets them past your 1 hero SKU https://t.co/3mAj1SkmdP

[Rishi Shah @risk]

@ecomchasedimond bundles are a big one for this. pick any 3 save 10% feels like way more than 10% off one thing

[Rishi Shah @risk]

@ArijanJanes Speed is underrated. Every app you stack on Shopify adds load time and a little conversion tax. Custom wins when the team can maintain it.

[Rishi Shah @risk]

@DTCMidas What’s the one landing page or pop up change you’d make for BFCM traffic that most brands skip?

[Rishi Shah @risk]

@benradack Smart splitting new vs engaged. Are you changing what the site shows once those new customers land, or same landing page for all 3?

[Rishi Shah @risk]

@FedotOff90 Skills are the unlock. One of our account managers just trained our whole team on turning a good Claude session into a reusable skill. Same idea.

[Rishi Shah @risk]

@leondwolf Half the time the flow is fine, it just doesn’t know who the visitor is. Can’t send an abandoned cart to someone you never identified.

[Rishi Shah @risk]

@markdmei The first draft part is real. The last 20% is still taste and knowing the brand.

[Rishi Shah @risk]

@jimmykim Great breakdown. Five emails for one launch sounds like a lot until you see each one doing a different job.

[Rishi Shah @risk]

I say the word “human” 100x more than I used to.

Human onboarding. Human CSM. Human on live chat.

Everyone now assumes support means a bot. We use AI for almost everything at Digioh, but when a customer needs help they get a real person.

AI does the work. Humans build the trust.

[Rishi Shah @risk]

@celispj @judgeme Huge growth in 2 months. Congrats PJ

[Rishi Shah @risk]

@herrmanndigital Love finding these. The quiet brands growing fast are usually just really good at turning visitors into buyers

[Rishi Shah @risk]

@dave_stickland Same here. I don’t even log into our own product anymore. Everything runs from Claude. Best year to be in ecommerce

[Rishi Shah @risk]

@mcfazeli @Shopify @Muse @instinct This is the shift. We rebuilt Digioh so it can run from Claude too. Agents are going to be on both sides, the shopper’s and the merchant’s

[Rishi Shah @risk]

@maxwellcopy Pre-launch to $10M a month is amazing. Congrats to you and the team

[Rishi Shah @risk]

This is a cool visualization of 7 degrees of Kevin Bacon. I didn’t guess #1 but should have

https://t.co/QMmx9AQs2E