Rita Chen

Senior Marketing Operations Manager at Treasure Data

[Rita Chen @ritachen]

I'm thrilled to share that Yum! Brands (Taco Bell, KFC, Pizza Hut) has selected Treasure Data as its CDP provider to help drive customer acquisition, growth and retention. Read more about our collaboration:
https://t.co/CCGZV4hI1o
#CDP #martech https://t.co/CnYtch1Qp5

[Rita Chen @ritachen]

Thrilled that my company, @TreasureData is the first #CDP integrated with Amazon Marketing Cloud, a clean room solution by Amazon Ads! This exciting integration helps advertisers better understand their audiences.

#AmazonAds #unBoxed2022 #AdTech #cloud

https://t.co/cTIOatJvOs

[Rita Chen @ritachen]

Happy #WomensEqualityDay! Today, we celebrate the women in our lives that empower us, inspire us, and drive us forward every single day.

[Rita Chen @ritachen]

Check out Customer Data Perspectives, an all-new podcast from @cdpdotcom exploring #data and #marketing trends with top voices in the industry, hosted by @nyike.

First episode kicks off with all things with @Draab, of the @CDPInstitute. https://t.co/ZfgUr0JNw9

[Rita Chen @ritachen]

Thrilled that @TreasureData was recognized as one of the most innovative products in the @InfoWorld's 2022 Technology of the Year awards by @FoundryIDG!

#CDP #martech #TOY2022
https://t.co/uk9YXWz4a1

[Rita Chen @ritachen]

Proud that my company, Treasure Data, has been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022. 👏 🎉

#CDP #awards #marketing #security #privacy #martech https://t.co/Dco15oZWW3

[Rita Chen @ritachen]

🆕 @TreasureData announced its availability in AWS Marketplace. Global AWS customers can now purchase Treasure Data’s CDP for #Marketing and #CDP for Service solutions directly through @awscloud Marketplace.

Learn more here 👇 https://t.co/dxXEgGXy0u

[Rita Chen @ritachen]

.@TreasureData™ 💎 announced the results of a national survey detailing consumers’ purchasing habits and brand engagement preferences for the year to come. Here's what you need to know.

#retailers #CDP #DTC #consumertrends https://t.co/4OA7G1PxmJ

[Rita Chen @ritachen]

🆕 @TreasureData just launched Treasure Data Trusted Foundation. The suite of features enables marketers to manage all #dataprivacy and consent preferences within one smart platform. Read it all here.

#customerdata #CDP #security #CX https://t.co/KsRwpbQZc1

[Rita Chen @ritachen]

Penske Media Corp - home to brands like Variety, VIBE, Rolling Stone - announced it has integrated Treasure Data CDP to transition its business model, provide meaningful connections to advertisers, and create new audience experiences. Read more https://t.co/Yio7X9ILtj

[Rita Chen @ritachen]

Excited to share that Treasure Data has raised $234M in funding. This is the largest-ever single funding round for a #CDP. The new capital will be used to execute on CDP innovation and accelerate global growth. Read more about the news from our CEO https://t.co/bZqHyRtdm7

[Rita Chen @ritachen]

One of the biggest challenges in #marketing is quantifying the influence of each customer touch point. Fortunately, attribution models have come a long way & learn about one that is grounded in game theory that has proven to be the most accurate. #retail https://t.co/kVnnQKw2Wo

[Rita Chen @ritachen]

LinkedIn Live Event - Sept 7 @A10Networks meets with @sallyeaves discussing “IPv6 – are we there yet? Challenges in bridging the digital divide” Register now! #ServiceProviders #CGNAT https://t.co/3SC6BJKRb1

[Rita Chen @ritachen]

Webinar: Join Patrick Stevenson from @Shentel and A10s on 5/12 as they discuss deployment success stories from real-world regional #ServiceProviders using #CGNAT https://t.co/17zVNmXzCh

[Rita Chen @ritachen]

This recent survey by @Heavy_Reading dives into the 5G networks deployment plans and challenges of #ServiceProviders worldwide. #cybersecurity #5GCore https://t.co/UhohxTDmar

[Rita Chen @ritachen]

Retired Astronaut and Engineer Captain Scott Kelly will be joining @A10Networks at #A10Transcend Nov 9-10! Register here: https://t.co/Egh9Wd8qJN #security #5G https://t.co/tP1sHKCIs3

[Rita Chen @ritachen]

Securing service availability in #5G requires a holistic view beyond dedicated #security solutions.Learn more here: via @ConvergeDigest @ericsson https://t.co/S1CMsFUGHJ

[Rita Chen @ritachen]

.@RichwebInc Fuels Rural Broadband with Hyperscale Carrier-Grade Network Address Translation from @A10Networks #ServiceProviders #security https://t.co/DnC6hbnCi6

[Rita Chen @ritachen]

Why hasn't the internet switched to TLS 1.3? #SSL #security https://t.co/Hx5JTC3HSY

[Rita Chen @ritachen]

Top 7 Requirements for Optimized Traffic Flow and #Security in #Kubernetes https://t.co/XH9nAU37rD