Why I am so obsessed with @Lenskart_com and their lying CEO @peyushbansal ? I am obsessed with Lenskart because we Hindus have short memories. We flare up, we trend for a day, we forget. We move on.
Corporate India knows this. They have studied our pattern. They wait us out, before launching another anti-Hindu policy, another advertising campaign that demonises Hindu values.
Lenskart is not the disease. I know that Lenskart is just a symptom of the larger disease, of corporate India looking down upon Hindu culture and values. But you never ignore a symptom. You treat the symptom first, then you trace it back to its source. This is exactly what I am doing. Taking this matter to its logical conclusion, whether anyone stands with me or not.
A few years ago, I started #NoBindiNoBusiness alone.
No big handles. No political parties. No Hindu organisations supported me. All I got at first was ridicule, abuse, trolling. But then, something miraculous happened, ordinary Hindus, from Delhi to Dibrugarh supported me. They were tired of being invisible in their own land, tired of their sacred symbols being erased by the very brands that profit from them. The campaign became a success, everyone knows that.
This is another battle from the same war for cultural identity. I have been called obsessed before. I have been abused before. I have been ridiculed before. But what I have is tenacity.
I have been called a lone warrior tilting at windmills. But some windmills are real monsters. And someone has to fight them. Someone has to stay. Someone has to refuse to be distracted by the next outrage, the next news cycle.
I am not going anywhere.
Mock me. Troll me. Laugh at me. Every taunt sharpens my resolve. Every dismissal reminds me why this matters. I have a voice. I have presence. I have credibility and I know how to use it, for this cause, on this battlefield, until there is a result worth recording.
The question is not whether I will see this through. The question is, will all of you? #AntiHinduLenskart
Here is proof that you LIED @peyushbansal. You claimed that the style guide that was leaked was ‘inaccurate and outdated’ and that you withdrew it on 7th of February. So please explain WHY on 8th April 2026 your company was conducting video audits of stores and penalising employees for wearing a bindi?
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