Ross Malpass 🦆

I lead Product & Design at Phygrid;
Building things for machines that are built for people;
Lover of the outdoors; Father of 3; Always plotting & scheming.

[Ross Malpass 🦆 @rmalpass]

A week ago today I set off to break the 37 year old @3peakschallenge by bike record. Here’s what happened https://t.co/7H2RLFXwzA #cycling

[Ross Malpass 🦆 @rmalpass]

🚀

[Andreas Hassellöf @hassellof]

💯 We need more human context engineering. On this note, I condensed what I’ve written internally and externally + let Claude itself evaluate my thousands of hours of prompting logs to identify patterns to create some “courses” for our teams which we launched last night. Will be interesting to see how it evolves when our wider teams provide feedback and bring in their own learnings: https://t.co/TOuMTwUJnA

[Ross Malpass 🦆 @rmalpass]

Edge AI deployment today is what software deployment looked like in 2005. Manual. Fragile. Dependent on one person who holds it all in their head. DevOps fixed software deployment. The same shift is coming for the physical world. We're building it @phystack .

[PhyStack @phystack]

PhyOS 5.12.8 just dropped. ⚡

From 2.5GB to 100MB. Leaner, not lighter on features. Because edge devices don't always have the luxury of fast networks.

With differential OTA updates, your fleet stays current no matter the connection.

20x smaller, just as powerful.

[Ross Malpass 🦆 @rmalpass]

@phystack 🙌 amazing work

[Ombori @ombori]

Ready for AIMA Middle East Forum 2026 tomorrow in Dubai 🇦🇪

Excited to discuss the evolving alternative investment landscape in MENA with industry leaders.

Feb 3 | Dubai

[Fast Company Middle East @fastcompanyme]

Andreas Hassellöf (@hassellof), CEO of @ombori, says, "The so-called AI productivity paradox is not a paradox at all. The technology works. What fails is how organizations adopt it. “Many companies buy AI licenses, announce they are investing in the future, then wonder why nothing changes. That is like buying gym equipment and expecting to get fit without changing behavior.”

Read more: https://t.co/JlAE5j6rRf

[PhyGrid @phygridcom]

Our CEO Andreas Hassellöf speaks at Dubai Mall Festival of Fashion: "AI & The Future of Fashion"

Jan 30, 10:30–11:15 AM, Grand Atrium

[Ross Malpass 🦆 @rmalpass]

A great night!

[PhyGrid @phygridcom]

🏆We’re proud to share that our CEO, Andreas Hassellöf, has been awarded Technology Leader of the Year at the Gulf Business Awards 2025.

Congratulations Andreas, and thank you to our entire team for helping to make this possible!

#GulfBusinessAwards

[Ross Malpass 🦆 @rmalpass]

@phygridcom @hassellof Congratulations @hassellof ! 👏

[PhyGrid @phygridcom]

Traditional IoT stacks are fragmented. AI at the edge is messy.

✅ Edge-native OS (PhyOS) with OTA + GPU
✅ Digital twins + MCP for real-world context
✅ One CLI, API, and Console to manage it all
✅ Built-in MLOps + signals + remote ops
✅ Secure, compliant, multi-region data

[Dubai Media Office @DXBMediaOffice]

Dubai Municipality awards contract for first phase of AED650 million Ras Al Khor Wildlife Sanctuary Development Project.

[Ross Malpass 🦆 @rmalpass]

🚀

[PhyGrid @phygridcom]

AI is entering the physical world.
Watch @hassellof explain the 3 phases of AI — and what’s coming next 👇

[Ross Malpass 🦆 @rmalpass]

OLD WAY: Edge AI deployment
📅 6 months to production
👨‍💻 5 DevOps engineers
🐛 Device failures
💸 $200k infrastructure costs

NEW WAY: Phygrid platform
📅 6 minutes to production
👨‍💻 0 DevOps engineers needed
🐛 Self-healing
💸 $2k monthly costs

This is why we built @phygridcom.

[mymind @mymind]

Yes.

[Ross Malpass 🦆 @rmalpass]

Soon, no serious AI company will manage edge infrastructure manually.

Like nobody runs their own email servers anymore.

The abstraction layer is here:

• One-click model deployment
• Self-healing device networks
• Invisible ops complexity

Phygrid is the AWS for edge AI

[PhyGrid @phygridcom]

AI Is Coming to Your City — Here’s How

Our CEO @hassellof on how AI is reshaping urban life — featured in Technology Integrator Magazine.

📖 Curious how AI will change cities? Start here ↓

#AI #SmartCities #UrbanTech

[Ross Malpass 🦆 @rmalpass]

Read the article at https://t.co/fdAuFL0CCt

[PhyGrid @phygridcom]

🚀 Edge AI is transforming smart cities—and the Middle East is ready to lead.

Our CEO @hassellof shares insights in @EntMagazineME on the opportunities ahead for entrepreneurs.

Read online 🔗 https://t.co/NuvxEM0ciC

#ai #edgeai #uae #dubai

[Ross Malpass 🦆 @rmalpass]

I'm looking forward to this one tomorrow!

[PhyGrid @phygridcom]

🚀 Hybrid Cloud is no longer a future trend—it's now.

Our CEO @hassellof joins In-Tech Circle 2025 by The Integrator to discuss strategies, challenges & what it takes to build scalable, secure infrastructure.

#event #uae #dubai