Rachael (Genson) Hensley

Ecommerce storyteller at @shopify | 💗 dog photos & dad jokes | New mom | Pro Oxford comma | Prev: @shippo, @bigcommerce and others | she/her

[Rachael (Genson) Hensley @rmgenson]

@kristakdoyle OMG, we bought T a kid camera for his birthday too because I needed him not to keep taking my phone. But also, I love seeing life through his eyes.

[Rachael (Genson) Hensley @rmgenson]

@jaybsauceda @JoshuaBaer This is such a beautiful message. He will have such a lasting legacy in this city, and will be missed.

[Rachael (Genson) Hensley @rmgenson]

@ecommcowboy @Shopify @mcfazeli @kennethacohen This energy is NEXT LEVEL. Perfect mid-week booster.

[Rachael (Genson) Hensley @rmgenson]

Full Editions episode happening NOW on @ecommcowboy. Only a few minutes in and I'm loving the dialog. Gonna be a must-watch today.

[Ecomm Cowboy @ecommcowboy]

TODAY’S SHOW // 6.17.26

@Shopify Editions: Spring ’26 Megastream

@mcfazeli— 12:15pm CT
@kennethacohen — 1:10pm CT
Sachin Malhotra — 1:45pm CT

News & Views
+ Shopify’s 150+ Updates
+ Agentic Insights for AI Selling
+ Building with Catalog API and UCP
+ Snap Specs
+ Gary Vee Joins Dad Gang

[Rachael (Genson) Hensley @rmgenson]

Whoa, heartbreaking news. I've met Josh a number of times throughout the years and he was so charismatic, warm and welcoming. A huge loss for Austin and the whole startup community here.

[Brent Wistrom @BrentWistrom]

A heartbreaking day for the Austin startup scene. @CapitalFactory founder Josh Baer died in a plane crash. If you have thoughts, memories and reflections, please share them here. We'll include some of them as we update this story and in the newsletter. https://t.co/nuFhigcho3

[Rachael (Genson) Hensley @rmgenson]

@liam_at_shopify @benjaminsehl Same.

[Rachael (Genson) Hensley @rmgenson]

Cracks me up, but also everything he says is true. You want to hate, but you cannot.

[Romi Bean @Romi_Bean]

This Frenchman describing Buc-ee’s is the only thing you need today

(IG: Erosbrousson)

[Rachael (Genson) Hensley @rmgenson]

@kaleighf @loom Why do I love these so much?

[Rachael (Genson) Hensley @rmgenson]

@mattlindner I know we grew up with it as kids, but I DID NOT remember the actual story. Definitely hits different as an adult.

[Rachael (Genson) Hensley @rmgenson]

@kurtinc @SarahLevinger Lego feels like the ultimate example of kidulting

[Rachael (Genson) Hensley @rmgenson]

@ecommcowboy I appreciate that the love for Buc-ee's is going international!

[Rachael (Genson) Hensley @rmgenson]

@petergyang Congrats on jumping in, Peter! Absolutely love this video - saving it to keep the principles in mind.

[Rachael (Genson) Hensley @rmgenson]

@AaronOrendorff @9operators @KatyMimari @mbertulli WHOA! That TX lake view is my dream. Clearly need to start my own business STAT.

[Rachael (Genson) Hensley @rmgenson]

The engineering behind how Quick was built is honestly beyond my comprehension, but the tool has totally changed the game for me in terms of how I leverage AI and how I show the impact of my work internally (way more fun than a slide deck!)
https://t.co/axxM60gUm4

[Rachael (Genson) Hensley @rmgenson]

@pauljauregui I can only imagine this was an awesome group of people!

[Rachael (Genson) Hensley @rmgenson]

This raises so many red flags for me, and feels like a recipe for missing out on some incredible potential employees simply because they have lives outside of work. https://t.co/PBuEvNj7wS

[Rachael (Genson) Hensley @rmgenson]

@mattlindner And teachers. And nurses. And pretty much anyone in a service-oriented role.

People are so unnecessarily rude to the exact subset of individuals we should appreciate immensely.

[Rachael (Genson) Hensley @rmgenson]

@zachmstuck Congrats! This is my dream too

[Rachael (Genson) Hensley @rmgenson]

DannyGo! is a fixture in our house – one of the only shows both our children, and admittedly I, love.

Knowing Danny + Mindy bring others so much joy amidst their own devastating loss breaks my heart. This is a beautifully written glimpse into their world.
https://t.co/3UfRUCDvkm