$APP The cloudx narrative might be the stupidest one of all. The only thing that matters now is data moat which is something neither cloudx nor any upstart competitor can ever hope to replicate. Of course the moat is intact and is in fact strenghtening by the day.
๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐: Oppenheimer Says $APP AppLovinโs Structural Moat Remains Intact
๐ ๐๐๐ฒ ๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:
โค Oppenheimer believes AppLovinโs ๐๐ฉ๐ฉ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซ๐ฒ, ๐๐๐๐, and ๐๐๐ moat remains strong.
โค CloudX CEO says platform is not designed to replace ๐๐๐ or ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐๐จ๐.
โค CloudX offers publishers and advertisers greater ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ and alternative supply paths.
โค Adoption is being aided by lower ๐๐๐ friction and publisher dissatisfaction.
โค Meta and ๐๐ข๐๐ญ๐จ๐๐ cited as key demand partners supporting CloudX growth.
โค Studio-level fragmentation within major publishers may drive ๐๐ฅ๐จ๐ฎ๐๐ adoption.
โค Oppenheimer will monitor partnerships, SDK growth, and potential ๐๐ฉ๐ฉ๐๐จ๐ฏ๐ข๐ง responses.
๐ฌ ๐๐ฑ๐ฉ๐๐ซ๐ญ ๐๐ญ๐๐ญ๐๐ฆ๐๐ง๐ญ:
โWe recently met with CloudX founder and CEO Jim Payne. In our meeting, management indicated that CloudX is not built to replace existing SSP/mediation incumbents (AppLovin's MAX and Google AdMob). Rather, it provides new options for publishers and advertisers who want more control and new supply paths,โ Oppenheimer said.
โWe believe APP's structural moat around AppDiscovery/ROAS/MAX remains intact. That said, CloudX is benefiting from lower SDK friction (agentic coding tools), publisher dissatisfaction (with MAX and AdMob), and demand alternatives (Meta and Liftoff as anchor demand partners).โ
โGoing forward, we will closely monitor more partnership announcements between CloudX and major game publishers, changes in CloudX's SDK installed base, and any defensive moves by APP, including mediation fee changes, publisher rebates, or exclusivity agreements.โ
$APP | Edgewater Research ๐ฎ๐ฉ๐ ๐ซ๐๐๐๐ฌ ๐๐ฉ๐ฉ๐๐จ๐ฏ๐ข๐ง ๐๐จ๐ซ๐ฉ to ๐๐ฎ๐ญ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ
My favorite part of this job isn't helping the biggest brands. It's helping founders like Lorenzo.
Self-funded. Zero employees. An Italian founder with nothing but grit and conviction.
He started on @AxonAdsManager 5 weeks ago.
Stories like this remind me why I do what I do.
@paydayfantasy im trying to understand why the spurs hate holmgren/the thunder so much. i mean unless im missing something they dont seem to trash talk much more than usual?
$APP '$1,100 bull case in play' - Morgan Stanley
APP can sustain above-market growth by continuing to expand its conversion rate, as ~99% of its ads still do not generate a conversion There is a 10x conversion rate gap between APP and market leaders, which implies significant headroom to expand Improvements would stem from APPโs scale/data advantages, continued mix shift into non-endemic ads, and lower repeat rates APPโs conversion rate has expanded 30bp over the last 18 months and we estimate that each additional 10bps would drive 17 points of net revenue growth If APP maintains 20bp of annual conversion rate expansion it could see revenue/ EBITDA ~50% above consensus by โ30 and put our $1,100 bull case valuation in play.