Rob Goldstein

[Rob Goldstein @robbgoldstein]

@josephcohen @infinitemachine this one belongs in mad max

[TBPN @tbpn]

Cult Holdings Co-Founder @willhmayer, who led the Rick Rubin-Polymarket ad, shares the five core tenets of how to build a brand with a cult following:

"First is doctrine. Having identity before features, what is the sacred text that everybody abides by? Most brands have a tagline, but what can truly be enforced and felt by the community? @bryan_johnson's done this incredibly well. Most religions have commandments or tenets. Brands have slogans like, 'Think Different' or 'Just Do It.' You have longer forms of doctrine, like the Technological Republic by Alex Karp or Zero to One."

"Second is ritual. Bryan, through the Don't Die Dinner series, did such a beautiful job. You guys have a ritual here every day, five days a week. But what are the initiations into your brand or community? It's about forming a ritual that becomes a habit that becomes identity over time."

"Third is symbols and language. How can you take elements to create in-groups versus out-groups? What are the key features that signal people who are insiders versus outsiders to your brand? CrossFit doesn't call them workouts, they're WODs. With Equinox, we never said gyms, we would say clubs. The Catholic Church used stained glass windows to educate an overwhelmingly illiterate population in the 12th century to indoctrinate them into the Church."

"Fourth is a charismatic leader, which, again, you have in Bryan. You have in folks like @PalmerLuckey, where you almost icon yourself with the goatee, Hawaiian shirts, flip-flops, things like that are so incredibly important."

"Fifth is an enemy. Every brand needs a nemesis. A lot of people use competitors. Apple's enemy started with IBM in its 1984 campaign. But over time, it evolved to the concept of conformity. Because when you get bigger than your competition, that enemy loses power. But if it's like an overwhelming thought that can never truly be defeated, the enemy always keeps power."

[Rob Goldstein @robbgoldstein]

@RikiRealEstate TUSCANY

[Rob Goldstein @robbgoldstein]

@RikiRealEstate tuscany

[Dylan Abruscato @DylanAbruscato]

Streaming services should launch a chatbot that knows your viewing history and where you are in every show, so you can have spoiler-free conversations

[LINEAR @linear_magazine]

Sawmill Treehouse
Robbie Walker

Mansfield, Australia
Photos by Tasha Tylee

[Rob Goldstein @robbgoldstein]

@marconoiz curate

[LINEAR @linear_magazine]

Villa Svartgarn
Martin Lyden, Daniel Widman

Stockholm, Sweden
Photos by Erik Lefvander

[Rob Goldstein @robbgoldstein]

@edgarpavlovsky fair, just wondering if we need to optimize for things that strips the human connection like grabbing a bite, coordinating together on the place etc is part of it

[Rob Goldstein @robbgoldstein]

@coryalthoff https://t.co/94WSOpgBd2

[Rob Goldstein @robbgoldstein]

@GavinSBaker <> @tyrrellwinston he makes the real piece in your background, not this distilled dupe 🚮

hard to watch the @theallinpod today

[Rob Goldstein @robbgoldstein]

@oliverbrocato https://t.co/fmwmeRjTqw

[Rob Goldstein @robbgoldstein]

You’ve probably seen this apartment and not known the address. It’s Bobby Axelrod’s place on Billions, a glass penthouse on a 1929 Tribeca factory. Elliman and Corcoran couldn’t sell it at $44M to $48M from 2011 to 2017. Now it’s back at $59.5M.

[Rob Goldstein @robbgoldstein]

Today at Judd

[Ben Stiller @BenStiller]

Best GIF ever

[Bear @ Whop @abearsomewhere]

Yooo poke can you order me some lunch, schedule an uber to pickup my gf from SFO & book a nice dinner res for us tonight?

Poke Humans powered by @whop Cards + Payouts

Hyped to partner with @felixms, @marvinvonhagen & the crew @interaction 🔥🤝

[Rob Goldstein @robbgoldstein]

Plinths by https://t.co/CXWXAbKeUw for Spencer’s Spa

[cly @tribecalledrags]

My grandkids going to be asking me grandpa what’s that confetti in that tiny little frame there and why do you sleep with it every night

[signüll @signulll]

nyc is absolutely immaculate today.

[Rob Goldstein @robbgoldstein]

You’ve probably seen this apartment and not known the address. It’s Bobby Axelrod’s place on Billions, a glass penthouse on a 1929 Tribeca factory. Elliman and Corcoran couldn’t sell it at $44M to $48M from 2011 to 2017. Now it’s back at $59.5M.