[LIVE] New UsageMoments episode with Rob Litterst.
We discuss credits, usage-based models, and why pricing is becoming a day-one, ongoing problem for product, finance, and pricing teams.
🎧 https://t.co/s4CazFM4df
5/ The days of "launch first, figure out margins later" are over.
The slow rollout is the new growth hack.
Watch for more companies to adopt this exact playbook in 2025.
1/ Intercom just showed everyone how to launch AI products in 2025.
They dropped Fin Voice (AI phone support) last week with:
- No fanfare
- No waitlist
- No hype
Just a quiet rollout to select customers who have to contact Sales to learn more.
4/ So Intercom is doing what every AI company should:
Prove it works with 100 customers who'll give honest feedback
→ Scale to 1,000
→ Then open the gates
They're optimizing the product AND pricing model simultaneously.
Hootsuite offered 20% off if you skip the trial and buy immediately.
This isn't desperation — it's smart psychology.
Why force ready buyers through unnecessary friction?
Skip-trial discounts capture immediate revenue while keeping trials for those who need them.
@matter@ShaunNestor@briansholis @_feynon Only seeing that “make Home Screen” option with Queue and can’t find Inbox anywhere. Wondering if it’s part of my plan? I’m on premium.
Everyone says freemium is dead.
But Figma and DocuSign recently used it to launch new products:
FigJam/Figma Slides and Intelligent Agreement Management respectively.
Freemium is alive and well -- and arguably the best way to get traction in a new market.
Pricing is NOT a science.
It’s part math, part psychology, and part vibes.
The best strategies I’ve seen?
They started with intuition—not a spreadsheet.
@simonsarris Completely agree. Started losing interest pre-kids, but having kids pretty much closed the door on TV for me. Except White Lotus, which is sublime
Between feature differentiation and usage limits, Clay’s pricing scales seamlessly.
The model is a well-oiled machine now, but it didn't happen over night. It took iteration, creativity, and lots of customer feedback.
I look forward to following along to see what's next.
1/
I dug deep into Clay's pricing and packaging strategy over the past week.
I read memos, signed up for an account, watched trainings, and spoke with the team behind Clay’s pricing decisions.
I found 5 factors that make Clay's pricing function so impressive 👇
5️⃣ Alignment (Part II)
▶ Starter has Phone Number Enrichments to help build lead lists
▶ Explorer adds Email Sequencing Integrations to help scale outreach
▶ Pro adds CRM Integrations to help scale GTM processes
▶ Enterprise adds customization, security, and support