.@PrimeVideo got 2.28 million viewers for Sunday's NASCAR Anduril 250 at Naval Base Coronado.
➡️ Prime said it averaged 2.29 million for its five races in 2026 despite having three impacted by weather, up 6% from last year.
.@PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City.
➡️ That included the youngest audience yet for Prime and the lowest audience for any Cup race since 2017.
➡️ The post-race show drew 1.07 million viewers, the largest of Prime's four races so far.
"In example after example [at Mexico City], there was a level of excitement for NASCAR that is sometimes not apparent even at the biggest American races." - @TheAthletic https://t.co/XDJYm6U91Y
.@NASCAR races could eventually offer more than 1,000 parimutuel betting markets between the size of the fields, the segmentation of stages, the finishing order and the data coming from the cars, per @Bill_KingSBJ. https://t.co/tkIhcFqhD0
Impressive…most impressive. @BubbaWallace and @23XIRacing join @starwars icon Hayden Christensen on the dark side in the No. 23 Toyota inspired by our upcoming special-edition Vader™ Collection. Phoenix Raceway 11.10.2024
.@FoxTV got 3.809 million viewers for Sunday's NASCAR Cup @FoodCity 500 at Bristol, up 10% from last year's dirt race.
🔲 The race was the No. 2 sports-related program of the weekend in America after the @MarchMadnessMBB selection show, but the NASCAR race beat @THEPLAYERS.
'@NASCAR: Full Speed' debuted on @Netflix's Top 10 most-watched list at No. 3 in Canada; No. 5 in the U.S.; No. 6 in Ireland, Latvia and Switzerland; No. 7 in Portugal and Croatia; No. 8 in Belgium and Estonia; No. 9 in the U.K.; and No. 10 in South Africa, per @FlixPatrol.
Today, NASCAR held a ribbon cutting ceremony for its brand new production facility in Concord. Three studios, eight control rooms, four audio control rooms, four announcer booths, podcast studios, and a room for remote race control/officiating.
💥@NASCAR is set to announce $7.7 billion worth of new media rights commitments to the sport from @FoxSports, @NBCSports, @WBD, @Amazon + @TheCW from 2025 through 2031, with an average annual value of $1.1 billion, up about 40% from NASCAR’s current deals. https://t.co/eANnOGymgw
💥@TheCW has surprisingly picked up media rights to @NASCAR's Xfinity Series, with a seven-year deal that will start in 2025 and last through 2031, @SBJ understands.
🔲 The CW will pay around $115 million per year for the rights, per @Ourand_SBJ.
📰: https://t.co/m5ppVkPLLW