Rob Greenlee

Trust-First Human & AI Media Advisor | Audio, Video & Community Builder | Host, New Media Show & Spoken Human | Podcast Hall of Fame Inductee & Chair

[Rob Greenlee @robgreenlee]

Video, AI-Generated Content, AI Labeling, Future of Monetization | New Media Show https://t.co/it60IjZef2

[Rob Greenlee @robgreenlee]

@Drfatmasaaj8ds We are creating a new life form in human-like form. Will these be immortal first or biological humans?

[Rob Greenlee @robgreenlee]

@akatgifriday @THErealDVORAK @adamcurry This is an important step.. though I want to emphasize what is human content mostly as soon the vast majority of content online will be AI generated.

[Rob Greenlee @robgreenlee]

@akatgifriday @Scobleizer Thanks.. Mike Russell is terrific and a must checkout episode at https://t.co/bJo8L7MFWe

[Rob Greenlee @robgreenlee]

https://t.co/XouAF88D2M

[Rob Greenlee @robgreenlee]

The Word “Podcast” Is Owned by the Audience Now via @robgreenlee
👇👇👇👇👇👇👇👇👇 to read more

[Rob Greenlee @robgreenlee]

Has the Audience Already Redefined Podcasting? https://t.co/EVHdBFaqM2

[Rob Greenlee @robgreenlee]

Are Podcast Networks Becoming Creator Networks? And has the Audience Already Redefined Podcasting?

Live Video Today (Weds, May 27th, 2026) on https://t.co/D52p7mMDZD here on X #666 at 6 PM ET / 3 PM PT, I’m joined by Greg Wasserman, Head of Relationships at https://t.co/g0kbklyiRR, to ask a bigger new media question: Are podcast networks becoming creator networks?

[Rob Greenlee @robgreenlee]

@Scobleizer Yes, the human side of this is scared of AI and will take time to be trusted it must prove itself and we know how to manage it. Until then most think 🤔 what it does is slop.

[Rob Greenlee @robgreenlee]

What Is New Media Now? Creator Economy, Podcasting, Audio, Video or More | New Media Show https://t.co/cYtZLoaTan

[Rob Greenlee @robgreenlee]

Great breakdown video on how we can look at New Media today. @ashnichrist - https://t.co/slDqpq4g5s

Birth of the New Media Show:

Podcast Hall of Famers and 2004 podcast pioneers Todd Cochrane and Rob Greenlee started https://t.co/D52p7mMDZD @nmspodcast 14 years ago as a live video and podcast show largely in support of the podcasting industry, because podcasting was one of the earliest real representations of what New Media was becoming, along with streaming and downloadable media.

For almost all of those years, Todd was my co-host and partner in shaping the conversations, history, and industry perspective of the show. His passing in 2025 was a huge loss personally and professionally, and it also marked a meaningful transition point for the show.

While podcasting was always central to the New Media Show, Todd and I also always saw the show as being about more than just podcasting. It was about the larger transformation of media itself: how content is created, distributed, discovered, monetized, trusted, and consumed in the internet era.

I host the New Media Show now, and I feel its importance growing as the media landscape changes again. The show still honors its podcasting roots, but I am also expanding the scope even more clearly into the broader New Media industry.

Over the past 20+ years, this shift has grown into something that is now equal to, and in some areas larger than, traditional legacy media.

To me, the Creator Economy is not separate from New Media. It is a major engine inside it.
Indie creators, professional creators, podcasters, video hosts, streamers, authors, experts, and creator-led businesses are all helping form what I would call the New Media Industry.

They are fueling the growth, spread, monetization, and everyday audience adoption of media in the internet era.

New Media is really the next-generation replacement and internet expansion of traditional broadcast media. It is not just a platform category or a creator label. It is the broader transformation of how media is created, distributed, discovered, trusted, and consumed towards digital media.

So I see a lot of the Creator Economy discussion as more about audience, market, and business model segmentation for creators, not necessarily a clean split between the Creator Economy and New Media.

The Creator Economy is part of New Media. It is one of the forces driving it. @Scobleizer @ollieforsyth

[Rob Greenlee @robgreenlee]

Great breakdown video on how we can look at New Media today. @ashnichrist - https://t.co/slDqpq4g5s

Birth of the New Media Show:

Podcast Hall of Famers and 2004 podcast pioneers Todd Cochrane and Rob Greenlee started https://t.co/D52p7mMDZD @nmspodcast 14 years ago as a live video and podcast show largely in support of the podcasting industry, because podcasting was one of the earliest real representations of what New Media was becoming, along with streaming and downloadable media.

For almost all of those years, Todd was my co-host and partner in shaping the conversations, history, and industry perspective of the show. His passing in 2025 was a huge loss personally and professionally, and it also marked a meaningful transition point for the show.

While podcasting was always central to the New Media Show, Todd and I also always saw the show as being about more than just podcasting. It was about the larger transformation of media itself: how content is created, distributed, discovered, monetized, trusted, and consumed in the internet era.

I host the New Media Show now, and I feel its importance growing as the media landscape changes again. The show still honors its podcasting roots, but I am also expanding the scope even more clearly into the broader New Media industry.

Over the past 20+ years, this shift has grown into something that is now equal to, and in some areas larger than, traditional legacy media.

To me, the Creator Economy is not separate from New Media. It is a major engine inside it.
Indie creators, professional creators, podcasters, video hosts, streamers, authors, experts, and creator-led businesses are all helping form what I would call the New Media Industry.

They are fueling the growth, spread, monetization, and everyday audience adoption of media in the internet era.

New Media is really the next-generation replacement and internet expansion of traditional broadcast media. It is not just a platform category or a creator label. It is the broader transformation of how media is created, distributed, discovered, trusted, and consumed towards digital media.

So I see a lot of the Creator Economy discussion as more about audience, market, and business model segmentation for creators, not necessarily a clean split between the Creator Economy and New Media.

The Creator Economy is part of New Media. It is one of the forces driving it. @Scobleizer @ollieforsyth

[Ashni @ashnichrist]

Everyone is talking about "New Media" but wtf does it mean?

New Media has been a term since 1998, but the revitalized version is something new...

Here's why everyone (VCs, tradMedia, creators) is rushing into the category

What is "New Media"?
00:00 - 00:29 Intro
00:29 - 01:15 The Agenda
01:15 - 02:42 Creator Economy vs. New Media
02:42 - 03:56 Assets and Risk
03:56 - 05:23 The Audience Spectrum
05:23 - 08:37 Why No One Agrees
08:37 - 11:14 The New Media Framework
11:14 - 16:30 Framework in Action
16:30 - 18:28 Entertainment in Professional Media
18:28 - 19:10 The 2 Modes of New Media
19:10 - 21:37 Why VCs are Bullish
21:37 - 24:08 My Pivot

TLDW
- New media is the creator economy when it grows up and gets a real job. Different asset: position in an industry's conversation, not audience-as-business

- Entertainment is a requirement. Professional audiences are humans. We want media that is fun

- The category is two years old and massively undercrowded. Almost every consumer entertainment format hasn't been ported to a professional audience yet

What do you think? What did I miss?

[Rob Greenlee @robgreenlee]

Great breakdown on how we could look at New Media today. I started my https://t.co/D52p7mMDZD live/Podcast show 14 years ago really in support of the Podcasting Industry which was the earliest representation of the development of New Media along with Streaming/Downloadable Media.. that has taken over 20 years to grow to a point that is equal to or larger then traditional legacy media. I say the Creator Economy is comprised of Indie/Pro Creators to form the New Media Industry really is the fueling the growth and spread and consumption adoption of all New Media in the internet era. It is the next generation replacement of traditional broadcast media. I think much of your breakdown is really based on audience/market for creators not a split between Creator Economy and New Media. @Scobleizer

[Rob Greenlee @robgreenlee]

https://t.co/MuoaQr4xam

[Rob Greenlee @robgreenlee]

Spotify Supporting Apple’s HLS Video Shift Shows Apple Podcasts Still Moves the Podcasting Market via @robgreenlee

[Rob Greenlee @robgreenlee]

@LyceumPeripatos @NMSPodcast @GreatPods @TrueFansFM Thanks for posting this - https://t.co/m5VZ05xAQB

[Martin Lindeskog🗽🌐💎🫖🍵🧉🙃 @LyceumPeripatos]

Listening to (and watching) @NMSPodcast with @robgreenlee and Imran AKA Captain Ron, @GreatPods. https://t.co/fUZRyc5hcG @TrueFansFM #value4value #podcast #newmedia #freedomofexpression

[Rob Greenlee @robgreenlee]

Can Human Critics Improve on Word of Mouth in Podcast Discovery? https://t.co/xdwde6Xc73

[Rob Greenlee @robgreenlee]

What we can do to make podcast discovery better and why human editorial judgment matter more than ever in 2026. @NMSPodcast

On Episode 662 TONIGHT at 6:05pm EST / 3:05pm PST here on X of the Live New Media Show, Host and Podcast Hall of Famer Rob Greenlee talks with Imran Ahmed, Founder of https://t.co/0rXX0ySRiF.

[Rob Greenlee @robgreenlee]

@jonaswillett1 @a16z @MTSlive @Substack Has been our present and future for a few years now .. @NMSPodcast —- 14 years