Robin Norton

shopper scientist - fmcg bore - category expert

[Robin Norton @robinatgrasp]

153 countries just asked for #CeasefireNOW in Gaza. Meanwhile the UK was the only to abstain in the #UNSC.
An estimated 1400 Palestinian children will die between now and Christmas – @RishiSunak @David_Cameron @UKUN_NewYork what are you waiting for? https://t.co/xlWPCebcI0

[The Grocer @TheGrocer]

NEW 🍪 Cookies

Fox’s Burton’s Companies is launching of two new flavours of the Skinny Cookies Co range

Choc Chip and Ginger Crunch are RSP £1.80 for a 165g/170g pack and stocked now in Tesco

[Robin Norton @robinatgrasp]

Compensation from Yorkshire Water for not treating sewage - Sign the Petition! https://t.co/Pr5LT3cZFk via @UKChange

[Jackie Singh 🇺🇸 🗳️ IWillVote.com @HackingButLegal]

This, out of #Ukraine, is 100% one of the most incredible videos I have ever seen.

This Russian POW has the heart of a lion 🦁

[Robin Norton @robinatgrasp]

Have a bite at this rare opportunity ... a business with 169 years of history behind it that is now part of one of the biggest global confectionery businesses. If you've got strong category experience in FMCG, working successfully with major UK retailers…https://t.co/JxzvUaFX4v

[Robin Norton @robinatgrasp]

I LOVE this. Sneaking vegan sausage rolls into other people's pockets ... #Greggs #Primark #Marketing #Collaboration #Collab #Concession #PastyBag https://t.co/XBh1aYpNhE

[Robin Norton @robinatgrasp]

Here's a great opportunity to join the brilliant team at Fox's at a really exciting point in our history ... plus the biscuits are excellent, obviously 🍪 😋🍪😋 🍪😋 🍪😋 🍪😋 https://t.co/nkjkKavmFr

[Robin Norton @robinatgrasp]

This is an inspired piece of Direct to Consumer work. #Rockfish #TheRockFish #MitchTonks Mitch Tonks https://t.co/edN7JjtP5y

[Robin Norton @robinatgrasp]

Here is a Friday thought on the value of research. Before you take a massive bite out of a homegrown chilli (like my 19yo just has) maybe try a little bit first and work your way up. He is currently pacing round the kitchen eating yoghurt. https://t.co/oO70xWdsC6

[Robin Norton @robinatgrasp]

https://t.co/BHqIIEf6R8

[Robin Norton @robinatgrasp]

Fabulous to present alongside my great colleagues Fox's Biscuits today in Leeds. We had a film theme for our conference and it was amazing to land this just a few 100m from where this was shot in 1888: some of the oldest surviving film footage on the plan…https://t.co/k8IKHcUgcv

[Robin Norton @robinatgrasp]

Good news. But it's sad that it was fossil fuel shortages that drove the change. British produce rotting in the fields, pigs destined for landfill & food being thrown away throughout the supply chain was less important than cars. https://t.co/s2zxqmxiyB #HGVCrisis #Brexit

[Robin Norton @robinatgrasp]

Outside a local store on Sat asking shoppers about pack designs. Mixed feelings at home about whether this is something a "senior" person does - I think this is one of THE most important jobs a business leader can do! PLUS one interviewee had been a supermarket CEO ; )

[Robin Norton @robinatgrasp]

The National Food Strategy calls for a £3bn salt & sugar tax to help reset our malfunctioning appetites and meet health & environmental targets ... https://t.co/IdBkA83QLv #NationalFoodStrategy #HenryDimbleby #FoodIndustry #SustainableFood #PublicHealth #Obesity

[NORTHERN BL°C @Northern_Bloc]

Its Friday afternoon, we're calling it the weekend, get the tubs in! 💯

[parkrun UK @parkrunUK]

It's the news you've all been waiting for! 🤩

More than 500 events have full landowner permission to return, which means we now have enough to confirm a restart date for 5k parkrun in England on Saturday 26 June.

Read more
👉 https://t.co/4Q1wHdp39w

🌳#loveparkrun

[Robin Norton @robinatgrasp]

We've done a lot of #onlineresearch recently ; ) #onlinevoxpops #onlinesurveys. We've started dabbling in face to face #shopperresearch. Yesterday, we did a mini #halltest #foodtasting on #icecream outside a store with an #usherette tray: worked brilliantly ...

[Robin Norton @robinatgrasp]

@BidHarrogate LOVE your work on window stickers ... PLEASE help with this travesty.

[Sian Bennett @sianbennett]

Going off now 🥳 @laurenlosung @CIRCUSmusic

[parkrun UK @parkrunUK]

It is critical that we achieve permission for the large majority of our events to return. If we can’t do that, none will.

Read our latest update here 👉 https://t.co/eBFwTzROlw

🌳 #loveparkrun