Time to hire an army of 16-year-olds
Aggressively pushing the same format across every platform
Testing more formats side-by-side
Start asap 👇
https://t.co/1hngcyCO8S
How Gambling Companies generate 300M–1B views every month
Companies like Stake, Roobet, Duel understood something early on
They wanted their logos everywhere
And logo campaigns became one of their biggest distribution strategies
🧵 A thread:
My guess is he's getting paid for a shoutout by agencies to promote their campaigns
Wouldn't be surprised if CR reaches out to him directly once his account grows and starts paying him to promote them directly
I've seen these platforms put a lot of money into getting creators to talk about them. Clipster and affiliate networks do the same
They're all trying to get their name out there, and X is a pretty good place to do it
But we don't know what's happening behind the scenes, so it's hard to say for sure
Who's gonna build an agency that connects brands with BIG theme pages for mass story promotions or launches?
I know how to run it at scale but don't wanna divert my focus to it
BUT we pay referral-based, not performance-based
😭 Cooked ^^
This will probably attract 1–3 creators at most, and they'll most likely be newbies who don't really know the "C" of clipping
If you want to attract clippers in 2026, you need to give them an actual reason to promote your product
I'm tired of everyone glazing clipping
Clipping is everywhere right now, but it will NOT work if your campaign isn't hyper-optimized
Most brands currently run it like this:
- They pay for Tier-3 country viewers
- Their clippers don't use dedicated pages
- Clippers don't go through 1-on-1 sessions to make sure they're doing things correctly
- There's no proper content brief explaining exactly what creators need to do
You should have everything documented in a content brief or Notion:
- Account setup and warm-up
- Content formats, examples and how to take inspiration from them
- Tools and resources available to creators
- Posting guidelines, submission process and payouts
And that's just the basics, i can keep going...
If your content isn't optimized for conversions, you won't get conversions
You need to test different formats, hooks and angles to figure out what actually works for your app
If you're a brand looking to get into clipping, I'd suggest starting with at least a Test $1k-$2k campaign
A budget smaller then that can easily get exhausted just figuring out the basics. You need enough room to test different formats, see how creators perform, track conversions and understand what's working and what isn't
The whole point of that first campaign is to understand how clipping works for your app before you start scaling
Once you figure that out, you can put more money behind it
Also, if you're going to give creators strict guidelines, make sure the CPM justifies the work you're asking them to do
Give them the right resources and guidance, and they'll put in the work
This is exactly what we focus on at https://t.co/lE4kKyXMT6
It's better to have 20 clippers doing everything right than 400 clippers roaming around doing fuck all
I see a lot of creators ignore campaigns as soon as they see a CPM below $1.
Don't do that.
Check the actual videos, understand the format and see how much work is involved before deciding
For brands, I'd suggest starting with $1 CPM and a $2k–$3k budget. Your first $500–$800 will likely go into testing formats
Find what works, then scale it
I've seen this with one of my app campaigns
I'll share the results soon
WTF is happening with CLIPPING agencies right now.
Every fucking agency owner seems to be hiring these mass outreach guys who charge $20–$40 per 1k DMs
And all they do is fucking spam every clipper they can find
I've tested this myself. The results were worse than affiliate outreach, and not even 5 people ended up clipping for our campaigns after all those fucking DMs
And the funniest part is that Discord doesn't even filter these messages as spam. They're landing straight in people's actual message requests
If you own a clipping agency, PLEASE stop wasting your fucking money on this
And before someone says, "Maybe your agency doesn't have good campaigns"
Luther literally has a music campaign running where creators get paid $50 per 100K views just for posting content with the campaign's music
What the fuck more do you want
Stop confusing 1,000 sent DMs with actual results
WTF.
FUCK THIS.
You’re doing the same shit every day, scrolling through people making money online while you’re still trying to figure out where to start.
Here’s something you probably haven’t considered….🧵
One of our creators had a crazy run with our slideshow campaign.
One of his slideshows hit 215K views, and he ended up pulling 550K views across 15 slideshows.
Around that time, the brand's sales spiked to $569 and continued staying around those numbers even after the spike.
The brand was happy with how things were going and added another $1,000 to the campaign.
Overall, we had 118 slideshows submitted, 103 approved, and 1.2M views with just $650 spent.
Effective CPM - $0.57 only
We spent the first week trying out different formats. Once we saw one taking off, we put more focus on it in week two.
Pretty happy with how this one turned out. Always good to see the work paying off for both the creators and the brand.
Luther is handing out free money rn.
We're paying upto $0.5 per 1,000 views just for adding audio on clips
[ NO MINIMUM VIEWS REQUIREMENT PER VIDEO ]
people are making $100-$200 a day just by posting random content.
no face cam. no talking. no editing skills. Make a clip, add audio and collect.
takes as little as 5 minutes a day.
pick a campaign, post the content and get paid for the views.
if you've been sleeping on clipping, now's the time to try.
Luther is handing out free money rn.
We're paying upto $0.5 per 1,000 views just for adding audio on clips
[ NO MINIMUM VIEWS REQUIREMENT PER VIDEO ]
people are making $100-$200 a day just by posting random content.
no face cam. no talking. no editing skills. Make a clip, add audio and collect.
takes as little as 5 minutes a day.
pick a campaign, post the content and get paid for the views.
if you've been sleeping on clipping, now's the time to try.