rob petersen

President, BarnRaisers, brand builder, digital and social media marketer, MBA faculty at Rutgers Business School, runner. biker and rock wall builder

[rob petersen @robpetersen]

Measuring AI ROI. 5 steps prove value instead of hype. https://t.co/zhQg1ZfDq0 #AIROI #ROIAI #ROI

[rob petersen @robpetersen]

10 ROI of AI case studies show real-world results.

https://t.co/I1uYADvvuO

[rob petersen @robpetersen]

68% of companies intend to use AI this year; most will not see a return on investment (ROI). Here's what the studies show and the successful steps to ROAI. #ROI #ROAI
https://t.co/XP7JmpHJ3h

[rob petersen @robpetersen]

The promise is to solve every marketer’s most crucial question: What’s working and not? It is the right question but the wrong answer. https://t.co/a3lrXZdtm5 #marketingattribution #marketingattributionmodels

[rob petersen @robpetersen]

Here's why you only go into AI with a plan to know the ROI.

https://t.co/tOjSoDKeZo #AI #ROI

[rob petersen @robpetersen]

80/20 Principle. 31 examples. 5 key takeaways for business and life #marketing #strategy https://t.co/P1RjfklemZ

[rob petersen @robpetersen]

Is AI a game changer? How will you know without a plan to measure it? 3 important ways to measure ROI of AI https://t.co/qYFXIVBBpp #ai #roi

[rob petersen @robpetersen]

CMOs are at a crossroads is our conclusion based on a round up of this year's CMO surveys. See if you agree #cmo #cmos #cmoinsights https://t.co/H1kEgKlAZA

[rob petersen @robpetersen]

What metrics is your business measuring to help achieve your goals?
#digialanalytics #kpis #roi https://t.co/y6x4qLFamZ

[rob petersen @robpetersen]

For the past 12 years, I've trekked down to the Rutgers Business School to teach once a month or so. Long commute, It never stops being fun and gratifying #RBSEE https://t.co/buoZaqcMSd

[rob petersen @robpetersen]

20 good, bad and ugly facts about ChatGPT. https://t.co/soR2G2VT2i #chatgpt #chatbots #ai

[rob petersen @robpetersen]

7 reasons resolve why half your ad spend is wasted https://t.co/gMezf8lkp0 #digitaladvertising #advertising #mediabuying

[rob petersen @robpetersen]

10 best customer loyalty metrics and how experts measure them https://t.co/VmOR5gnYez #customerloyalty #customerengagement #kpi

[rob petersen @robpetersen]

39 top digital marketing facts in 2022. 6 key takeaways for 2023
https://t.co/vh7IXvT6uC #DigitalMarketingServices #digitalstrategy #DigitalTransformation

[rob petersen @robpetersen]

30 surprising facts about video content. 5 key takeaways.
https://t.co/9nzhCDKdA0 #videocontent #videomarketing

[rob petersen @robpetersen]

30 customer loyalty facts in 2022 and 5 key takeaways https://t.co/DYXc0QM01I #customerloyalty #customerlove

[rob petersen @robpetersen]

8 distinguished data science case studies https://t.co/vd2dvb5hYx
#DataScience #casestudy

[rob petersen @robpetersen]

9 conversational marketing case studies speak results
https://t.co/LSoY9XlK8h #conversationalmarketing #casestudies

[rob petersen @robpetersen]

The time has never been better to be an ecommerce marketer. If your one, or thinking of becoming one, here are 8 essential ecommerce trend you need to know https://t.co/XcTBEHFNjy #ecommerce #ecommercebusiness

[rob petersen @robpetersen]

@AmyDeWinter1 Good for you for putting this out there. Very helpful for the rest of us.