Rob Vanderzyppe

product marketing | @umich alum | former OHL scout | hockey junkie

[Rob Vanderzyppe @robvanderzyppe]

@JeffMarek How does the crew feel about goalie tandems in the NHL? Is a 1A/1B or a 1/2 goalie system better in today’s game? #hcgamesheet

[Rob Vanderzyppe @robvanderzyppe]

Cool to see the conversation trend around the #OHLDraft on Saturday. Huge drop off after the first round finished. In general, lots of positivity other than the lack of audio

[Rob Vanderzyppe @robvanderzyppe]

It's been interesting to see where Twitter has thought @TomBrady would go over the past 36 hours. Initially, LA was the most likely team until news about Tampa broke out in the afternoon

[Rob Vanderzyppe @robvanderzyppe]

She said yes! @ Saint Michael’s Bridge https://t.co/1UmyfHkPEB

[Rob Vanderzyppe @robvanderzyppe]

Interesting distribution of @NHLBlackhawks followers by social channel

[Rob Vanderzyppe @robvanderzyppe]

@NHLBlackhawks have the most followers across Facebook, Twitter, Instagram, and LinkedIn out of all @NHL teams. Have actually retained this title for the past couple of years.

[Rob Vanderzyppe @robvanderzyppe]

@Avalanche channel usage this season... very Twitter heavy

[Rob Vanderzyppe @robvanderzyppe]

Almost halfway through the @NHL season and the @Avalanche are more than doubling all other teams in social media posts (Twitter, Instagram, Facebook, & LinkedIn)

[Rob Vanderzyppe @robvanderzyppe]

@Joe_Burrow10 is the favorite @HeismanTrophy candidate. By far the most mentioned Heisman hopeful across modern channels using @sprinklr data

[Rob Vanderzyppe @robvanderzyppe]

@NFL Week 6 Share of Voice Team Breakdown - these are the teams that were mentioned most this week across all modern channels

[Rob Vanderzyppe @robvanderzyppe]

This month, Trevor Lawrence has received the most mentions among the expected @HeismanTrophy candidates. Curious to see if this predicts the #Heisman winner throughout the season.

[Rob Vanderzyppe @robvanderzyppe]

Super interesting data study. Brings up interesting questions around drafting in Europe and emphasis teams put on scouting those markets. Would love to see this over a longer duration to ⬆️ the sample size and see trends over time - https://t.co/dSyvoGq9yl

[Rob Vanderzyppe @robvanderzyppe]

"what role analytics is going to play and what we're doing at ground level. They're important, but to what extent? How much do the players want, without overextending it?" Coaches panel: Discussing biggest challenges, future tactical trends https://t.co/eOM7TIWqdb

[Rob Vanderzyppe @robvanderzyppe]

Breaking that down more - 22% of all goalies that played at least one game in the NHL this season came from @OHLHockey

[Rob Vanderzyppe @robvanderzyppe]

Interesting stat from a quick data study I did around goalies that played at least one game in the NHL this year. One of the thing I looked at was what league they developed in and 47% of goalies came from @CHLHockey

[Rob Vanderzyppe @robvanderzyppe]

Interesting stat that didn't make it in this report - neither Steve Aoki or Pantene's accounts saw an increase in followers during this time.

Campaigns shouldn't be measured by increase in followers but by their sentiment and brand association

https://t.co/HkI4H4UZij

[Rob Vanderzyppe @robvanderzyppe]

@SprinklrMeaghan @Sprinklr Always happy to help!

[Rob Vanderzyppe @robvanderzyppe]

Excited to analyze some @sprinklr social data - NHL Social Champions: See Which Hockey Teams Dominate Online https://t.co/ZRqOeI5IVQ

[Rob Vanderzyppe @robvanderzyppe]

Had a great time collaborating with @TwitterMktg on this data study around Super Bowl Ads https://t.co/YOHuYP34Kg

[Rob Vanderzyppe @robvanderzyppe]

Great interview by @jlerg1

[Topher Scott @HockeyThinkTank]

Unreal podcast coming out tomorrow with Jeff Lerg, one of the best goalies in NCAA history! Oh, and he’s 5’5”.

So much inspiration and so many great stories in this one, Lergy is one of the best players/people you’ll ever meet in the game.