I’m seeing a worrisome trend.
Couples in their mid-30s who look completely sorted.
Good income. Home almost done. Investments in place.
Annual foreign trips. Smooth life.
But this path has a quiet flaw.
In India, when responsibility is low, money usually leaks into comfort.
Bigger cars. Better phones. Familiar vacations, new hotel names.
Novelty fades faster than people expect.
Children here aren’t just a cost line.
They’re continuity. Pressure. Purpose.
They force you to grow when comfort wants you to coast.
Talk to people in their 60s.
They don’t reminisce about gadgets or destinations.
They talk about family. The struggle. The meaning.
Comfort feels brilliant in your 30s.
Loneliness shows up much later.
Easy choices age poorly.
#life
Luxury starts as a choice.
A nicer car.
Better hotels.
More comfort.
Then it quietly becomes your baseline.
You plan life around it.
You feel uneasy without it.
That’s when flexibility disappears.
Luxury isn’t the problem.
Forgetting it’s optional is
Enjoy luxury.
Just don’t let it become a necessity.
Comparing your returns to anyone else's holds no meaning whatsoever.
The only benchmark that matters is whether your money helps you live the life you want.
In case you can achieve your goals with 10% returns-You dont have to care if your friend is claiming 20% returns.
#randomthoughts
Not all advisors tell you the truth.
Most will keep on telling you to keep on investing even if your goal maynot require you to keep on investing larger amounts. Life after all is much more than only saving and investing.
The question I ask my clients is-What are you investing for and what is the amount that you are targeting?
Many don't have the answer. They're just investing aggressively, hoping it will be "enough."
This is where we come in as professionals to guide them about How much is enough.
We had a client: Col Amit (real name hidden), a 41 year old army officer, investing ₹75,000/month in equity mutual funds for his long-term goals.
He felt a constant pressure to save as much as possible.This was partially also attributable to his peers.
Then, we sat down and defined his goals:
1) Retirement: He needs a corpus of ₹2,00,00,000 by age 55.
2) Child Education: He wants ₹1,00,00,000 for higher education in 15 years.
The goals were calculated taking into account his cash flows expected at various stages of life
► To reach ₹2,00,00,000 in 14 years, he needs a monthly SIP of ₹48,822.
► To get ₹1,00,00,000 in 15 years, he needs a monthly SIP of ₹21,211.
The total investment actually required for his financial goals: ₹70,033/month.
This amount was already lesser than what he was already investing. Plus Now more than the amount He was not in an added pressure of investing more.
He can achieve his goals earlier if he invests more but then that should be upto him and not thrust upon by an advisor.
He was relieved when we presented these calculations.
Now this is what we call goal based investing and How we get peace to our clients.
Have you planned for your goals or Are just investing mindlessly?
#investing
The military shaped us for more than just a desk job.
Here's my leap into entrepreneurship and why you should consider it too.
In 2022, I dared to diverge from the conventional path of applying for a corporate job.
I firmly believed: If I have to do a job, the Indian Army is the best job in India.
After saying goodbye to my career in the Indian Armed Forces, I ditched the corporate ladder to build my empire with True North Finance, a venture into financial advisory.
To this day, I have not made a resume to apply for a job.
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In a short span, we are managing:
- Over 50 Ultra High Net Worth clients
- More than 150 HNI clients
- Spanning across 17 countries
Embarking on this journey was no small feat, but my defence training armed me with unparalleled skills to navigate the entrepreneurial battlefield. 💪
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To my fellow veterans – our potential extends far beyond the confines of a 9 to 5 job.
Here are the qualities I think can help veterans to become great entrepreneurs.
1. Leadership – Commanding teams and steering strategic decisions are second nature to us.
2. Discipline & Dedication – We show up every day, persistently. Defeat is not an option.
3. Problem-Solving – Battle-tested in overcoming obstacles swiftly and efficiently.
4.Resource Management – Maximizing resources is what we do best.
5.Resilience – Adversity is our middle name. We face business challenges head-on.We have the ability to eat glass and still turn up every single day.
6.Strategic Planning – Tactical expertise seamlessly translates to business success.
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To my comrades imagining life after service: Think bigger.
Your skills are a goldmine for entrepreneurship.
Let's not just join the corporate world; let's redefine it.
👉 What's your next big mission?
Comment below!
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I'm sorry, but just because there are a million people waiting to buy Coldplay tickets does not mean they become a TAM for the new coconut oil that you are going to sell via Instagram.
People stand in line to buy iPhone not for OPPO.
Received an arrest notice from the Commissioner of Mumbai Police? Bring it to our notice.
Don’t believe or respond to any fake arrest notice on mail, WhatsApp, SMS or phone call received on behalf of the Commissioner, Mumbai Police.
Citizens are urged not to fall prey to these messages and immediately report to us.
#FakeAlert
#CyberSafeMumbai
After its failed monorail project, MMRDA is starting another Rs 1000 crore plus outdated project in BKC called Pod taxis to reach Bandra and Kurla stations.
This is a phenomenal waste of taxpayers money. As someone going to BKC often, here are my two paisa suggestions:
- Have more electric BEST buses going to the stations.
- remove encroachments near both stations.
- tackle auto mafia
- improve road conditions and peak-hour traffic management in BKC.