For a lot of campaign creators, a "successful" campaign is a far larger problem than an unfunded one. Reasons for a failing successfully funded campaign are various but all come down to insufficient management pre campaign #Kickstarter#PlanPreCampaign#Plan#Costs#Right#STRT
Baubax' 1st campaign smashed it, over $9MM funding, but scaling production failed - massive delay - huge backlash https://t.co/a3xqJQojj1 - but delivered and recovered - now back with Baubax Vol. 2 https://t.co/ZQ1BoFTRQB and smashing it again #Scale#Production#Kickstarter
Over 13 MILLION USD in funding! and still a complete failure - The Coolest Cooler is probably the best example - the most succesfully funded and completely failed campaign: https://t.co/kmAQ7gD9rH - just read the comments... #Kickstarter#Fail#ThinkBeforeLaunch#STRT
Wrong price point calc is 1 of the biggest mistakes some ot "most successful" campaigns made which later failed or struggled to deliver - not factoring in costs and fees for Kickstarter, marketing - especially when using an agency - fulfilment costs and tax #Calculation#Costs
A huge mistake is underestimating success during your campaign. You can observe the same mistakes over and over again for many successful campaigns - underestimating costs, final product development, manufacturing, time and scalability #Kickstarter#Success#Fail#STRT
You’ll notice, a bad idea might even be the least of your problems, if you structure your campaign right - Worst case scenario: You’ll end up with calculated upfront cost, shut the campaign down - If done right, you’ll learn something #Kickstarter#Campaign#CalculatedRisk
Go thru the lifecycle of a truly winning Kickstarter campaign incl fulfilment and taking your product to market - cover your bases - Some of the most “successful” @Kickstarter campaigns messed up and weren’t ready to be #Entrepreneurs - just guys with a great idea and #campaign
Think about it first: Launching a Kickstarter campaign is - if successful - Entrepreneurship - Best case scenario: You'll be building is a startup, a company, not just a product - You're ready for that? #entrepreneur#Kickstarter#STRT
@PelagicDiveTrav ... only Manta Rays and Turtles... so adorable 🙂 - Guess a Whaleshark would freak the sh*t out of me - Where'd you recommend to see them?