Roeland Pater

Head of Marketing in edtech. I write about digital strategies and especially how to establish extreme loyalty. ⚡

[Roeland Pater @roelnd]

In todays world a stoic is perceived as a bit cold, but the opposite is true for founders; certainty, control, righteousness and a meaningful life are all key pillars.

Together we'll create frameworks for this based on stoicism.

Join waitlist: https://t.co/qCXlcBCXfW

#startup

[Roeland Pater @roelnd]

I was asked by Maven to launch a new online course - The Stoic Startup is coming soon <3

Join waitlist: https://t.co/qCXlcBCXfW

See next tweet for more >

#startups #founders #stoic #stoicism

[Roeland Pater @roelnd]

For both situations the concept of ‘waterfall mission’ applies; you can use the professional purpose and mission statement to make your personal life more meaningful too - and to contribute to the universal critical mission of creating a better world.

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[Roeland Pater @roelnd]

It will make working on the growth of a company or product feel much less empty. Better yet, it will feel rewarding and meaningful.

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[Roeland Pater @roelnd]

#design.

[Roeland Pater @roelnd]

Can an artificial intelligence go head-to-head with human lawyers in the highest court in the land?

A legal services company says it’s willing to pay $1 million to f* around and find out.

https://t.co/BtZWwOD845

#marketing #AI #CMO

[Roeland Pater @roelnd]

*beta* THEM Generation is a model focused on the (psychological) factors that spark extreme #loyalty and enable #customersuccess.

Download it here for Keynote or in PDF: https://t.co/MWLLUTC7a7

[Roeland Pater @roelnd]

CMOs are spending more time, and increasingly spending money, to build their personal brands. 🤠
In a world of short career-stints - not to mention massive #layoffs all the time - this is really needed.

#CMO #marketing #branding

[Roeland Pater @roelnd]

Important number for me. #MyTwitterAnniversary

[Roeland Pater @roelnd]

The Paris 2024 Olympics and Paralympics introduced their official mascot: a giant red hat. Here's what it represents: https://t.co/lC2bdKkbVs

#marketing #olympics #branding #Paris2024

[Roeland Pater @roelnd]

When I feel overwhelmed I think about @elonmusk sleeping at Twitter hq while running tesla and spacex at the same time.

Work/life balance for me all of a sudden.

[Roeland Pater @roelnd]

@emollick what about limiting # of meetings instead of limiting team size? And thanks for that point about video, I had a hunch about that

[Roeland Pater @roelnd]

@JohnLegere Feel old yet? (spoiler: I do)

[Roeland Pater @roelnd]

Adidas said it would start selling shoes based on Yeezy designs after scrapping the partnership with @kanyewest.

So how do you think loyal customers feel about that? Will they keep buying? (personally, i will probably not)

#adidas #marketing

[Roeland Pater @roelnd]

What else do you see in great teams?

[Roeland Pater @roelnd]

Having a good team is not important - it is everything.

Some thoughts....

#marketing #startups #scaleups #teams #culture

[Roeland Pater @roelnd]

Have some sort of performance engagement system in place to really stay close to the team personally, offer guidance, enable them, etc.

I really want to work with @CultureAmp soon for example, that seems really promising. But have worked with other too and it really helps.