Rohan Deshmukh

Fractional Content Strategist | I write about the 4Cs of Marketing: Consumer. Culture. Content. Community.

[Rohan Deshmukh @Rohannarrative]

@Shruti_0810 Send

[Rohan Deshmukh @Rohannarrative]

Good writing makes you visualize a story.
Great writing makes you think about it.
The best writing? It makes you visualize, think, remember, and act.

[Rohan Deshmukh @Rohannarrative]

At this rate, marketing teams may need an AI Tools Consultant to choose among a gazillion options.

Someone who gets company context & regulations.
Someone who understands the ins & outs of each tool.
Someone who knows how each function works & saves money.

What do you think?

[Rohan Deshmukh @Rohannarrative]

@aroragauravv @WebEngage It was a fantastic event, @aroragauravv. Loved the energy and the lessons.

Always nice to catch up with familiar faces too. :D

[Rohan Deshmukh @Rohannarrative]

@aroragauravv Koi nahi, sab like kar ke bhool jaate hain 😬

[Rohan Deshmukh @Rohannarrative]

@aroragauravv I liked the Pepsi example the most. Pepsi still continues to be #2 in the global soft drinks market, but their marketing is just brilliant. Pepsi would keep Coca Cola on its toes and it's worth watching how this category unfolds.

[Rohan Deshmukh @Rohannarrative]

@aroragauravv Watched the whole episode a few times. Brilliant insights on business, marketing, life.

[Rohan Deshmukh @Rohannarrative]

Ten underrated marketing skills
(Not in any particular order):

Understanding people
Willingness to learn
Ability to persuade
Attention to detail
Problem solving
Observation
Adaptability
Taking risks
Storytelling
Curiosity

What else would you add?

#marketing #marketingskills

[Rohan Deshmukh @Rohannarrative]

@getbetterwithnb Showing your suffering to the world may give you sympathy and likes.

Doesn't solve your problem though.

Not a big fan of showcasing everything on the internet, by yeah, truth be told - that's how things work on social media.

[Rohan Deshmukh @Rohannarrative]

@aroragauravv Hard truth!

[Rohan Deshmukh @Rohannarrative]

@aroragauravv My favourite is #5😀

[Gaurav Arora 📢 @aroragauravv]

6 ingredients for word of mouth:

1. Social currency
2. Triggers
3. Emotion
4. Public
5. Practical value
6. Stories

Also called 'STEPPS'

- Contagious

[Rohan Deshmukh @Rohannarrative]

Content attracts people in.

Community keeps them there.

#content #community

[Rohan Deshmukh @Rohannarrative]

Don't chase vanity metrics too.

#business #content

Credits: Chris Do

[Rohan Deshmukh @Rohannarrative]

There is a difference between content creation and content curation.

If you know, you know. :)

[Rohan Deshmukh @Rohannarrative]

@aroragauravv As organisations go remote, the ability to communicate in writing would be CRITICAL. I'm surprised no one is looking here👀

[Rohan Deshmukh @Rohannarrative]

Remember the formula:

H2H >> B2B/B2C/D2C

[Rohan Deshmukh @Rohannarrative]

@wbhavay Content doesn't just act as a support function for sales.
Content is the experience which drives sales.

[Rohan Deshmukh @Rohannarrative]

I've written about it on Medium - If you're up for long form, here's the link:

https://t.co/CoYIRASlUr

[Rohan Deshmukh @Rohannarrative]

Three ways to be more empathetic as a marketer:

1. Be curious when you're with people

2. Step out of your comfort zone

3. Reflect and introspect on past experiences

What more points would you add?