ROLINE NAIR

[ROLINE NAIR @rolinenair]

Part 2

[ROLINE NAIR @rolinenair]

Tahaab Rais on key thinking points in the evaluation of awards - Part 1

@IMCConf #NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

@Nedbank @welcomewitbooi1 What an inspiring life story.

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[ROLINE NAIR @rolinenair]

@hlengz_hms @halotheagency @Pineapple_SA @IMCConf @DeanOelsch Definitely going to be one I am going back to Library to re-watch - be a monk in a world full of suits 👏 #NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

Attended a workshop at the CMO summit last week on brand marketing by Dean. One of the best session of the day - ready for the insights today.

@IMCConf #NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

Advice that can never fail you in life.

Be willing to learn, unlearn, and learn again - you can't grow if you not learning.

@IMCConf #NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

In a digital world, data remains king - but its true power is in crafting brand stories that connect with people.

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#NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

Facts been spoken by the students of today 👏👏

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[ROLINE NAIR @rolinenair]

This slide 👇

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[ROLINE NAIR @rolinenair]

Dr Gillian Hammah - people or AI

People who use AI will dominate thoes who don't.
Leaders are looking for employees that add value. Don't settle.

There is a new face of the workforce.

@IMCConf
#NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

@KP_SA @IMCConf Thanks for the images, some surprising stats that we need to start thinking about in strategy.

#NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

We can't ignore the commercial trade off.

Company's need to make money - the main goal of any business.

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[ROLINE NAIR @rolinenair]

Great insights from Bryony Rose - AI is reshaping the customer journey.

Future generations won’t be Googling your brand… they’ll be asking AI chat agents

@IMCConf #NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

The future of SEO?
Not keywords. Not backlinks.
It’s how AI understands your brand.
Build for LLMs or risk being invisible.

@IMCConf
#NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

Craig Shapiro - IP: What they did not teach us in marketing school.

90% is IP

Ideas are not protectable.

Everyone in room creates value from 0 to Billions. What you do everyday creates value for the brand.

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#NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

Culture - don't go solo, build a choir

Create environments where people can show up as themselves. When you enjoy what you do and the company of people you work with - you at your best.

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#NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

Ambition - dare bigger then the belief.

Your level of ambition needs to be at the same level of humility.

Open to ideas, failure, learning.

@IMCConf #NedbankIMC2025 #MarketingIsBusiness

[ROLINE NAIR @rolinenair]

We need to use marketing to move people, to inspire - Vaughn Croeser

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[ROLINE NAIR @rolinenair]

3 down

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[ROLINE NAIR @rolinenair]

Moving to Marketing Effectiveness
Playbook👇
1. Align objective to business goals.
2. Map your universe like a Pokémon master – collect all the data.
3.Dashboards don’t answer questions.
4. Report with insights & actions.
5. Clarity + Insight + Action.
#NedbankIMC202