$120K in 12 days ⚡️
Spend is the first metric that matters, especially with cost caps in CBO.
If an ad is spending, the algorithm sees strong signals. Don’t panic early.
Give it 5 to 7 days to stabilize.
Scale ads that spend hard, keep low frequency and stay efficient.
Built this view with WiFi, consistency, and a skill set that most people still underestimate.
Bought this apartment last year because of eCom.
One decision can change everything.
@GeorgecomX Haha, that’s fair.
I wasn’t trying to make it a full case study, just sharing a quick win and reminding people that improving conversion rate is a skill.
Appreciate the feedback though brotha 🫡
@GeorgecomX Feel free to scroll down in my profile or check my IG mate
We’ve been doing this for over a decade. There are years of results, client wins, ad spend and case studies publicly posted.
All great brands, stores, & businesses have proper systems.
If you’re below $100K monthly in your biz, it probably has to do with either low demand for your product/offer, or the LACK OF systems in your business.
Develop, & follow a TRUE system - and watch how the term “consistency” begins to make sense. 💯
Start by visually mapping your forward journey, it will help massively when you start visualizing the next steps.
Buy a whiteboard if you don't have one already, and USE IT to clear your mind, and pour out your thoughts onto a physical surface.
Gather thoughts, put it on paper, clear the mind, systemize it, repeat.
- Justin Woll
#shopify #dtc #ecom
About 10 days ago I switched our ad account over to 1 single consolidated CBO
I used to run a separate ABO testing campaign and scaling campaign but wanted to consolidate budgets and customer journeys
Since the switch our CAC is noticeably down and spend is up but I am going to wait a full month before making any real performance judgements
My time in the ad account is down like 85%, there is very little button tinkering you can do in this set up and I believe that is one of the big benefits
The only levers in the account are really just your budget and your bid. You can disagree but that is obviously the direction Meta is going and how they are building the delivery models
Makes no sense to try to fight against it
Most importantly the consolidated CBO is basically a forcing function on improving your new creatives and landers. Everything competes head on with everything now, there is no more forcing spend on new ads just because they are new
Good ads spend and win, plain and simple
Here is a full write up of the account structure:
https://t.co/V5kKHF0QGI
Everyone wants a 7-figure store… But almost nobody actually sees what one looks like under the hood.
They see screenshots and revenue numbers, which are really nothing more than just a highlight reel.
What they don’t see is:
The product selection process.
The landing page structure.
The copy decisions.
The ad angles that actually converted.
The step-by-step execution that took a store from $0 to $1M in 4 months.
So we decided to change that.
I teamed up with my long time friend, Nick Peroni, and we put together something we’ve never really done before…
We are literally pulling back the curtain and showing you everything.
Inside the 7-Figure Store Blueprint, you’ll see:
The exact store we built
The products we chose and why
The numbers behind it
The ads we ran
And the full process that got us from zero to over a million in revenue in just a few months
This isn’t some “just believe in yourself” advice.
This is the real execution it took us to achieve these results, and you’re getting a front row seat to all of it.
We break down how we identified a high-value product that actually had room to scale…
How we structured the landing page to convert cold traffic…
How we wrote the copy to move people from scrolling to buying…
And how we built ads that didn’t just get clicks but drove actual revenue as well.
And yes… we even show you the store.
Full transparency.
Because the truth is, once you actually see how a real 7-figure store is built, everything starts to click.
You stop guessing and overcomplicating things, allowing you to start focusing on what actually matters.
This is the kind of asset people usually charge thousands for.
But right now, we’re giving it away completely free.
If you want to see what it actually takes to build a million-dollar store from scratch…
Grab the 7-Figure Store Blueprint in the comments below while it's free. 👇
– Justin Woll
#ecom #dtc #shopify