Sander Roose

Founder & CEO of pricing and online marketing automation software company @OmniaRetail. Passionate about Retail, SaaS and AI.

[Sander Roose @roose_sander]

My thoughts on the impact of AI on society and @OmniaRetail's role in this. #ArtificialIntelligence #MachineLearning #SaaS #Retail #dynamicpricing #Automation #BigData #OnlineMarketing https://t.co/bwYO6kahD2

[Sander Roose @roose_sander]

@hubermanlab Interesting. Fully recognise this from personal experience, and always try to convince people of the mental benefits of exercising. Is your claim based on a recent academic paper? If so, could you share the link? Many thanks!

[Sander Roose @roose_sander]

@jasonlk Still hiring across all teams: Sales to Engineering. Amsterdam HQ. https://t.co/TArOSGJTq2

[Sander Roose @roose_sander]

@ericklaassen Uiteraard! Ook te verwachten: https://t.co/GbNsDiCCOb 😉

[Sander Roose @roose_sander]

Very early alarm clock this morning! @BNR Ochtendspits interview discussing @OmniaRetail's analysis of the @amazon launch in NL. #amazonNL #marketplace #amazonprime https://t.co/A6ypoXtDIk

[Sander Roose @roose_sander]

@NeuteboomG @RTLnieuws @OmniaRetail Zeker! https://t.co/xxDeqzt3Le

[Sander Roose @roose_sander]

@RTLnieuws coverage of @OmniaRetail analysis of the Amazon launch in NL with voice-over of my proud daughter ☺️ #amazonnl #pricing #bol #Retail

[Sander Roose @roose_sander]

@JeffBezos likes to remind his team that it's still Day One at @amazon. So @OmniaRetail analysed Day One of Amazon in the Netherlands. Work to be done still... #amazonnl #pricing #bol https://t.co/xxDeqzt3Le

[Sander Roose @roose_sander]

@anshublog Change copy to 90 out of 100 Fortune 100 companies...? 😉

[Sander Roose @roose_sander]

Even before the official launch of @amazon in NL (expected Feb '20), there is already impact on #pricing. @NPO1 comparing pricing of Amazon with leading Dutch retailers on national TV tonight. #pricing #retail #amazonnederland https://t.co/U0xeKTiUVD

[Sander Roose @roose_sander]

@danielgross @ericklaassen

[Sander Roose @roose_sander]

The power of pricing: "...a 1.0 percent improvement in pricing raises profits by 6.0 percent, on average. By comparison, a 1.0 percent reduction in variable costs and fixed costs yielded an increase in profits of 3.8 and 1.1 percent, respectively. #pricing https://t.co/mPxljmFOw4

[Sander Roose @roose_sander]

@jasonlk Not too different from B2B SaaS. Loyal Starbucks customers have a high CLV, so you can spend quite some CAC to acquire new / incentivize low purchase frequency customers to get into a habit. Take into account the gross margin of a cup of coffee and that CAC is not that much...

[Sander Roose @roose_sander]

Comprehensive @BainAlerts pricing research of nearly 1,100 (!) consumer companies. "While few companies have mastered dynamic pricing, it is one of the strongest predictors of success...". #retail #dynamicpricing https://t.co/J0cyqBZCuO

[Sander Roose @roose_sander]

@FT mentions that @McKinsey is opening its own store to test new technology and be better positioned to advise its retail clients. "Getting hands dirty to keep ahead of trends". Like it! #retail https://t.co/xFilaRff7q

[Sander Roose @roose_sander]

@WSJ This is a tried&tested retail tactic. When you go to your local supermarket, the most profitable products are shelved at eye-height and private label is mirrored to the strongest A-brand. This is the online equivalent of that. Should it no longer be allowed if market share > X%?

[Sander Roose @roose_sander]

So many complex definitions of "big data"... I have a practical one: once you have reached the point that it is more efficient to ship your data to the cloud in a physical @Microsoft @Azure Data Box than to stream it :) #BigData #Azure #omniaretail #Microsoft

[Sander Roose @roose_sander]

Feedback is a gift. And giving feedback is more difficult than you think. This is the funniest explanation on how to give feedback I have come across. https://t.co/4w8BNLdguC #Feedback

[Sander Roose @roose_sander]

Great new episode in @OmniaRetail's Price Points podcast series about the risks and rewards in dynamic pricing. Interesting to hear Omnia Customer Success Manager Travis Rice draw parallels with his previous industry of online marketing. https://t.co/NyVPTTqylE

[Sander Roose @roose_sander]

@ericklaassen Congrats, Erik! Onze eerste Crisp bestelling was ook geslaagd ;)

[Sander Roose @roose_sander]

Fascinating discussion between Mark Zuckerberg and @harari_yuval. These are a couple of the most important questions of our time. https://t.co/nuGmsajjFH