Is box office shift turning cinema into a 365-day advertising platform?
2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster.
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#SanjeevKumarBijli, @_PVRCinemas | #AshishMisra, @Cinepolis | #Bhuvanesh0Mendiratta, #MirajEntertainmentLtd
#e4m #CinemaAdvertising #BoxOffice #MovieMarketing #AdvertisingIndustry #EntertainmentMarketing
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Tanishq has launched a large-scale out-of-home campaign across five Indian cities, featuring large-format billboards and digital screens designed to create a sustained, high-visibility presence along major commuting routes.
#OOH#marketing#india
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“The biggest challenge today is consistency. When strong content releases, audiences turn up in large numbers—that hasn’t changed. But cinemas now have to manage periods of uneven content flow more carefully," said Bhuvanesh Mendiratta @MirajCinemas https://t.co/RnuayqIJQq
#AccountWin⚡: @BCCI hands @laqshyamedia the WPL 2026 ceremonies and match entertainment mandate, setting the stage for a high-impact fan experience across every game.
More here: https://t.co/LvPzCPLgcm
#BCCI#LaqshyaMediaGroup#TataWPL#WPL2026#SportsMarketing #BrandPartnerships #FanEngagement #ExperientialMarketing #OOH #LiveEntertainment
Laqshya Media Group secures BCCI mandate for Tata WPL 2026, set to curate ceremonies, in-stadium entertainment and fan engagement experiences across the league’s 22 matches.
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#BCCI#TataWPL#WPL2026#LaqshyaMediaGroup#SportsBusiness
Sameer Munshi, VP, Operations and F&B, Miraj Entertainment, added that growth is not limited to ATP and footfalls, but is also reflected in spend per head, with a 10 per cent year-on-year increase in food and beverage.
@MirajCinemas@bsindia https://t.co/kvoG5VwdgK @rootsandmore
Roongta Cinemas has announced its foray into South India with the launch of a luxurious cinema in the heart of Hyderabad at Novum, near Nampally Metro Station, Nampally. @BoxOffice@RoongtaCinemas#SanjayBarjatya https://t.co/gBFCE79D1B #RootsandMore
“The ₹10-crore opening will become rarer and more ‘earned’. Theatrical success is clearly moving towards sustained word-of-mouth instead of front-loaded Fridays,” #BhuvaneshMendiratt added. @MirajCinemas@livemint@jha_lata https://t.co/dyXBaPYUE1
Laqshya Media Group has introduced Laqshya StoryWorks, a new content division that will develop original IP, branded formats, and AI-driven storytelling.
#content#marketing#india
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“The new southern titles (Dude, Bison, Diesel) are likely to open in single-digit crores each in their home state, reflecting their mid-budget nature and the absence of a top-tier star," said Bhuvanesh Mendiratta, MD, @MirajCinemas@livemint https://t.co/QtecDjfctP
Bhuvanesh Mendiratta, MD, @MirajCinemas, revealed that shows in Kerala were nearly houseful, with occupancy hitting 80-90 per cent in states like Tamil Nadu and Telangana during the first week. https://t.co/ICxAVabAtR @bsindia
Atul Shrivastava, executive director and CEO of Laqshya Media Group said, "Compared to 2024, advertisers are more confident and willing to spend upfront." @laqshyamedia@EconomicTimes@ETBrandEquity https://t.co/GKcLVROrrG
Enjoy your favourite films at Miraj Cinemas Azadpur, New Delhi (Aakash Cinema Complex) — where comfort, style, and great cinema come together! @MirajCinemas@the_hindu
How Miraj Cinemas reinvented Aakash Cinema, a 1989-dated single screen theatre, as an Art Deco-inspired multiplex
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Regional cinema continues to punch above its weight, and Hindi cinema has some promising releases in the pipeline, said Bhuvanesh Mendiratta, MD, Miraj Entertainment Ltd. @MirajCinemas@livemint@jha_lata https://t.co/8o4NAGuQIR