Roots & More

The roots of a life well-lived lie in hopes and dreams. #PR #Communications

[exchange4media group @e4mtweets]

Is box office shift turning cinema into a 365-day advertising platform?
2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster.

Read the full story - https://t.co/9OIIdWryDX

#SanjeevKumarBijli, @_PVRCinemas | #AshishMisra, @Cinepolis | #Bhuvanesh0Mendiratta, #MirajEntertainmentLtd

#e4m #CinemaAdvertising #BoxOffice #MovieMarketing #AdvertisingIndustry #EntertainmentMarketing

If it’s trending in marketing, it’s here - follow us on Instagram: https://t.co/w1QK9knSVD

[Roots & More @rootsandmore]

@laqshyamedia @TanishqJewelry

[MARKETECH APAC @MarketechAPAC]

Tanishq has launched a large-scale out-of-home campaign across five Indian cities, featuring large-format billboards and digital screens designed to create a sustained, high-visibility presence along major commuting routes.
#OOH #marketing #india
https://t.co/JYI4mYaP9g

[Roots & More @rootsandmore]

“The biggest challenge today is consistency. When strong content releases, audiences turn up in large numbers—that hasn’t changed. But cinemas now have to manage periods of uneven content flow more carefully," said Bhuvanesh Mendiratta @MirajCinemas https://t.co/RnuayqIJQq

[afaqs! @afaqs]

#AccountWin⚡: @BCCI hands @laqshyamedia the WPL 2026 ceremonies and match entertainment mandate, setting the stage for a high-impact fan experience across every game.
More here: https://t.co/LvPzCPLgcm

#BCCI #LaqshyaMediaGroup #TataWPL #WPL2026 #SportsMarketing #BrandPartnerships #FanEngagement #ExperientialMarketing #OOH #LiveEntertainment

[Impact Magazine @IMPACT_onnet]

Laqshya Media Group secures BCCI mandate for Tata WPL 2026, set to curate ceremonies, in-stadium entertainment and fan engagement experiences across the league’s 22 matches.

Read more on - https://t.co/wtrMUi7zEr

#BCCI #TataWPL #WPL2026 #LaqshyaMediaGroup #SportsBusiness

[Roots & More @rootsandmore]

https://t.co/GkJUKJxiff @MirajCinemas

[Roots & More @rootsandmore]

Sameer Munshi, VP, Operations and F&B, Miraj Entertainment, added that growth is not limited to ATP and footfalls, but is also reflected in spend per head, with a 10 per cent year-on-year increase in food and beverage.
@MirajCinemas @bsindia https://t.co/kvoG5VwdgK @rootsandmore

[Roots & More @rootsandmore]

Roongta Cinemas has announced its foray into South India with the launch of a luxurious cinema in the heart of Hyderabad at Novum, near Nampally Metro Station, Nampally. @BoxOffice @RoongtaCinemas #SanjayBarjatya https://t.co/gBFCE79D1B #RootsandMore

[Telangana Today @TelanganaToday]

#RoongtaCinemas has entered #SouthIndia with the launch of a luxury multiplex at #Novum, near Nampally Metro Station in #Hyderabad.

https://t.co/xcFz0GfqS0

[Roots & More @rootsandmore]

“The ₹10-crore opening will become rarer and more ‘earned’. Theatrical success is clearly moving towards sustained word-of-mouth instead of front-loaded Fridays,” #BhuvaneshMendiratt added. @MirajCinemas @livemint @jha_lata https://t.co/dyXBaPYUE1

[exchange4media group @e4mtweets]

Sanjay Nandan joins Laqshya StoryWorks as Creative Head.
Dhruv Bhattacharya to drive revenue strategy as National Sales Head.

Read the full story: https://t.co/WCo7aXzPHC

#e4m #LaqshyaStoryWorks #LeadershipUpdate #CreativeHead #SalesLeadership

[MARKETECH APAC @MarketechAPAC]

Laqshya Media Group has introduced Laqshya StoryWorks, a new content division that will develop original IP, branded formats, and AI-driven storytelling.
#content #marketing #india
https://t.co/CET8v39AUD

[BestMediaInfo @BestMediaInfo]

Laqshya StoryWorks appoints Sanjay Nandan as Creative Head and Dhruv Bhattacharya as National Sales Head

https://t.co/TbaOuMxD4R

#LaqshyaMediaGroup #CreativeHead #Leadershipappointment

[afaqs! @afaqs]

#PeopleSpotting⚡: Laqshya boosts its content push by naming Sanjay Nandan as creative head and Dhruv Bhattacharya as national sales lead.
More here: https://t.co/5FmCgWclbp

#Laqshya #Appointment #Media #ContentMarketing #MarketingNews

[Roots & More @rootsandmore]

Laqshya appoints Sanjay Nandan & Dhruv Bhattacharya as new creative and sales heads @laqshyamedia @afaqs https://t.co/UsDXFmSe2J

[Roots & More @rootsandmore]

“The new southern titles (Dude, Bison, Diesel) are likely to open in single-digit crores each in their home state, reflecting their mid-budget nature and the absence of a top-tier star," said Bhuvanesh Mendiratta, MD, @MirajCinemas @livemint https://t.co/QtecDjfctP

[Roots & More @rootsandmore]

Bhuvanesh Mendiratta, MD, @MirajCinemas, revealed that shows in Kerala were nearly houseful, with occupancy hitting 80-90 per cent in states like Tamil Nadu and Telangana during the first week. https://t.co/ICxAVabAtR @bsindia

[Gaurav Gupta @GauravGupta_RnM]

Atul Shrivastava, executive director and CEO of Laqshya Media Group said, "Compared to 2024, advertisers are more confident and willing to spend upfront." @laqshyamedia @EconomicTimes @ETBrandEquity https://t.co/GKcLVROrrG

[Roots & More @rootsandmore]

Enjoy your favourite films at Miraj Cinemas Azadpur, New Delhi (Aakash Cinema Complex) — where comfort, style, and great cinema come together! @MirajCinemas @the_hindu

[TH Lifestyle @LifestyleWithTH]

How Miraj Cinemas reinvented Aakash Cinema, a 1989-dated single screen theatre, as an Art Deco-inspired multiplex

@AmarjotKaur4 ✍️
https://t.co/7AxQ5oTgvE

[Roots & More @rootsandmore]

Regional cinema continues to punch above its weight, and Hindi cinema has some promising releases in the pipeline, said Bhuvanesh Mendiratta, MD, Miraj Entertainment Ltd. @MirajCinemas @livemint @jha_lata https://t.co/8o4NAGuQIR