Ross Edwards

I will be using this space to provide tutorials on ads and workflow automation. #GoogleAds, #FacebookAds, #Monday.com, #Clickup

[Sam Khoury @sam_khoury1]

@rossedwardsus No, but I’ve been thinking about having one with some people from Wurl, Xumo, Univision, Viant and more.

If youd want to join I can send you a doc in DMs so I can keep you updated. Itll be a casual meetup at a restaurant/bar

[Jeff Teper @jeffteper]

Copilot in #SharePoint updates - creating Office content and interactive HTML dashboards, organizing content, automating workflows, leveraging skills. Excited to see what you make!

https://t.co/mk410ALfQQ

[Hugging Models @HuggingModels]

Meet Gemma 4 Mobile, a compact yet powerful conversational AI optimized for on-device use. With TFLite and GGUF support, it brings smart, private interactions to your phone without needing the cloud. 212 downloads and counting, this is a game changer for mobile AI.

[Ross Edwards @rossedwardsus]

@googleanalytics Thank you! This is extremely helpful!😀

[Google Analytics @googleanalytics]

We’re kicking off a new Summer Friday series to help you nail the GA basics with zero fluff 🕒

Today's quick fix? Your account structure.

Master the foundations on our Analytics Academy playlist 👇

🔗 https://t.co/9nq8LUHCYo

[ClickUp @clickup]

Asked Brain² to game plan my Monday so I can lock in for the World Cup final ⚽️🤭

[Laura Rogers, Microsoft MVP @WonderLaura]

🔍🤖 AI agents just keep getting smarter. Planner Agent is expanding availability, while Researcher gains new capabilities for deeper investigation and analysis.
Your next project may have an AI teammate from day one.
#AIAgents #Copilot
https://t.co/RtoYIBTo3t

[Google Gemma @googlegemma]

Build with Gemma community hackathons are going on now in over 20 countries. Join a hackathon near you to create awesome AI applications with Gemma 4, or apply to host your own!

[🚨 AI News | TestingCatalog @testingcatalog]

GOOGLE 🔥: Google might be preparing Gemini Live for rollout on the Gemini web.

> Gemini Live is expected to arrive on the Gemini desktop as well and has recently undergone trusted testing.

> Besides that, we expect Skills to become available in normal chats, as well as a Gemini Flash 3.6 upgrade.

h/t @thomas_gmry

[Boris Cherny @bcherny]

I talk to engineers at other companies every day and hear the same thing: one person is 10x'ing their output with Claude but the rest of the org hasn't caught up.

Watching teams adopt AI, I keep seeing the same 4 steps.

I mapped them out here: Steps of AI Adoption https://t.co/kQnRAUMKpP

[Ross Edwards @rossedwardsus]

@sam_khoury1 Good question. I am just starting my account with a focus on tutorials and helpful hints. Most of the accounts that i am seeing are rather spammy and just selling their wares.

I see you are in LA. I am also in LA. Are there any meetups here focused on ads?

[Sam Khoury @sam_khoury1]

Who should I be following on AdTech X?

[Microsoft 365 Insider @Msft365Insider]

🎥 Great walkthrough of what’s new in Microsoft Teams for summer 2026. Quick hits like refreshed PowerPoint Live and webinar updates are definitely worth exploring.

[Google AI Studio @GoogleAIStudio]

What are you vibe coding this weekend?

[Ross Edwards @rossedwardsus]

Airtable is more like a spreadsheet on steroids which is not always what people are looking for. Thats where tools like https://t.co/POXuqSPfeq and Clickup come in handy.

[Ross Edwards @rossedwardsus]

If you Google Ad isnt seeing impressions, try improving keywords, increasing budget, and setting up the budget appropriately.

[Google Ads @GoogleAds]

We’re making Google Ads 𝐦𝐨𝐫𝐞 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. Discover how our new AI and agentic experiences can simplify your entire workflow. 👇

[Google Ads @GoogleAds]

How do you stop your 𝗔𝗜 𝗠𝗮𝘅 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 from routing local searchers to landing pages on the opposite side of the country? 📍

In this Community Q&A edition of Ads Decoded, Ginny Marvin tackles some of the toughest questions on AI Max from a recent AMA with Paid Search Association members, including Brad Geddes, Jeremy Krantz, and Sarah Stemen.

We cover:

1️⃣ 𝗗𝗦𝗔 𝘁𝗼 𝗔𝗜 𝗠𝗮𝘅 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Maintain your current campaign structure and use the upgrade tool (Other settings > Dynamic Search Ad setting) to preserve historical data and avoid learning cold starts.

2️⃣ 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗺𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗙𝗶𝗻𝗮𝗹 𝗨𝗥𝗟 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Use the ad group-level locations of interest setting to ensure matches align with local searchers.

3️⃣ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘃𝗼𝗹𝘂𝗺𝗲 𝘁𝗵𝗿𝗲𝘀𝗵𝗼𝗹𝗱𝘀: AI Max has no minimum conversion threshold, but it does require sufficient budget headroom to find those additional relevant queries and conversions.

4️⃣ 𝗧𝗲𝘅𝘁 𝗱𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿𝘀 𝗳𝗼𝗿 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝗱𝘀: These campaign-level assets are guaranteed to show in the first description line of your responsive search ads - even when using Final URL expansion.

Watch the episode and get Ginny's key takeaways and tips from the conversation ⬇️

https://t.co/eYqnpUfJGr

[Google Ads @GoogleAds]

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐑𝐎𝐈 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬? 𝐒𝐭𝐨𝐩 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐦𝐢𝐜𝐫𝐨𝐦𝐚𝐧𝐚𝐠𝐞 𝐭𝐡𝐞 𝐀𝐈. 𝐒𝐭𝐚𝐫𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚.

This was the biggest takeaway from Day 1 of the 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐀𝐈 𝐒𝐮𝐦𝐦𝐞𝐫 𝐁𝐨𝐨𝐭𝐜𝐚𝐦𝐩 🥾☀️

Swipe through for the Day 1 recap and your 3-step measurement framework. ➡️

𝐖𝐡𝐚𝐭’𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐧𝐞𝐱𝐭?

𝐉𝐮𝐥𝐲 𝟏𝟓 | 𝐃𝐚𝐲 𝟐: Modern Search Strategy 🔍 How to execute the 4 essential building blocks of AI-powered Search to maximize ROI.

𝐉𝐮𝐥𝐲 𝟏𝟔 | 𝐃𝐚𝐲 𝟑: YouTube & Demand Gen 🎥 How to use Google’s latest Demand Gen features to scale creative, spark discovery, and convert high-intent audiences.

Don’t forget to tune in!

☀️🍦 #GoogleAds #AISummerBootcamp #DigitalMarketing #DataStrategy

[Microsoft 365 @Microsoft365]

New in Copilot Cowork this month: event-triggered tasks and local browser automation.

Stay up to date with the latest in Cowork here: https://t.co/zblc2ZvRME