Roundtree

If you want to grow your organization, you first need to dig and plant. Also, manure.

[Roundtree @roundtreeagency]

On #givingtuesday, we're all thinking about how to use our resources for good in the world. Listen to today's episode with Andy Weigel for his advice on giving wisely and effectively.
https://t.co/FEBa79lJ68

[Roundtree @roundtreeagency]

In this piece, @beingandyjones, our Founder and Managing Director, addresses the need to repeal this inconsistently-enforced and immoral tax on some of our city's most selfless organizations.
https://t.co/2UV0G3q6IN

[Roundtree @roundtreeagency]

We're calling on @MayorTimKelly and the City Council to end the tax requirement weakening Chattanooga's downtown non-profits—the very nonprofits working every day to serve the needy.
https://t.co/2UV0G3q6IN

[Roundtree @roundtreeagency]

We're a strong city. We can revitalize our downtown without penalizing the organizations taking care of us. The mandatory "assessment" is a tax squeezes non-profits' budgets in the worst of years to do so.
https://t.co/2UV0G3q6IN

[Roundtree @roundtreeagency]

5 years ago today, Mary Claire Roberson joined the team at Roundtree. Her smile brightens every room, and her designs improve every client's marketing. She embodies Roundtree's values by being positive, productive, and generous. Thanks for all you do!

[Roundtree @roundtreeagency]

"Even non-profit organizations need an enemy.

@IJM is against human trafficking.
@charitywater is against sickness/malnutrition.
@SalvationArmyUS is against homelessness."

https://t.co/cLff4FqJtd

[Roundtree @roundtreeagency]

Three questions to ask yourself the next time you write copy:

1) Have I heard real humans talk like this?
2) Does this tap into a human desire?
3) Will the reader immediately understand it?

https://t.co/IrYUjEglk6

[Roundtree @roundtreeagency]

What is your organization’s enemy?
IJM vs. human trafficking
Charity Water vs. sickness/death
Salvation Army vs. homelessness

[Roundtree @roundtreeagency]

Sales = Army
Marketing = Air Force

One goes out in to the field to advance your position. The other provides cover fire and blows obstacles out of their way.

[Roundtree @roundtreeagency]

The easiest way to find your next donor is to amaze your current ones.

[Roundtree @roundtreeagency]

Productivity tip: do the biggest task first. It’s all downhill from there.

[Roundtree @roundtreeagency]

Focus produces quality. Your marketing improves when it is focused on an actual persona rather than just a mass audience.

[Roundtree @roundtreeagency]

Reach + frequency = recall

[Roundtree @roundtreeagency]

A satisfied customer is still the most powerful and cost-efficient form of marketing.

[Roundtree @roundtreeagency]

There are people who want to do something, and there are people who decide to do something. Appreciating the difference is one of life’s great secrets.

[Roundtree @roundtreeagency]

Think of marketing like military strategy: you advance incrementally until the right opportunity presents itself to outflank the competition.

[Roundtree @roundtreeagency]

New month means new goals for all our employees: create at least one viral video using TikTok.

[Roundtree @roundtreeagency]

There’s no such thing as instant customers or instant success. Play the long game.

[Roundtree @roundtreeagency]

Customer satisfaction is gained in drops and lost in buckets.

[Roundtree @roundtreeagency]

It’s Monday. What does a successful week look like? Let that shape your schedule and tasks.