Shouvik Roy

Branding Maven | Business Leader | Singer- Songwriter

[SHRM India @SHRMindia]

A sharp & refreshing conversation between Gaurav Bansal & @royshouvik at #SHRMTech26 on how consumer branding shapes employer branding.

When brands communicate with energy, authenticity & purpose, they build cultural identity & lasting aspiration around the organization itself.

[Shouvik Roy @royshouvik]

@TataMotors @TataCompanies how can your dealership in Golf Course Road, Gurgaon, display cars parked on the footpath that's made for pedestrians?

[ASSOCHAM @ASSOCHAM4India]

The second Panel Discussion, titled “Revolutionizing B2B Marketing Strategies with AI – Driving Innovation, Personalization, and Efficiency,” took place at the “Branding and Marketing Conclave cum Excellence Awards.” Esteemed speakers discussed the growing integration of AI into B2B marketing, highlighting its role in streamlining processes and enhancing efficiency.

The conversation focused on current and future #AITrends rather than past implementations, emphasizing the need for modern AI tools to manage data in traditionally structured businesses. A key takeaway from the discussion was the evolving importance of creativity in B2B marketing, now considered as crucial as in B2C.

Personalization in B2B is now shifting towards identifying patterns rather than creating personas, with regional customization and data accuracy being pivotal. Ultimately, AI is not a replacement for creativity but an enabler, empowering marketers to blend technology with human insight for impactful B2B strategies.

@AxisMaxLifeIns

#ASSOCHAM #MarketingConclave

[Shouvik Roy @royshouvik]

@DILIPtheCHERIAN @maskachaska @tanvi_madan @iam_preethi @atulhegde The only way is to do more, better, and cheaper. Tick all boxes using as much intelligence, craft, and tech one can use. This is a one-way street.

[Shouvik Roy @royshouvik]

Just when you thought Test Cricket was dying, you have a Shamar Joseph spell and an Ollie Pope inning.
#cricket #WIvsAUS #INDvsENG

[Rishi Vasudev @RishiV]

Extremely excited to have @Chumbak as part of @GOATBrandLabs family. This is an awesome brand with a global appeal! Watch out for some cool stuff…

[afaqs! @afaqs]

.@royshouvik, chief of brand marketing, @GOATBrandLabs, shares how the company segregates acquired D2C brands on the basis of scale and adopts different marketing strategy.

#advertising | #agency | #agency | #D2C | #marketing | @RishiV | #branding

https://t.co/wJsllZU2Nk

[Shouvik Roy @royshouvik]

As champions of India's #D2C brands we take pride in investing in/long term brand building efforts.
At @GOATBrandLabs we spent time on #rebranding, repositioning of #Voylla - a pioneering Jewellery brand from Jaipur.
The rubber is ready to meet the road.
#Ecommerce #TOI

[Shouvik Roy @royshouvik]

"Indian passports are getting stronger and stronger" - @PiyushGoyalOffc
At the @business_today #Mindrush #MakeInIndia

[Shouvik Roy @royshouvik]

https://t.co/UJDi0cPPPv
@cokestudiobang has been hitting it out of the park, everytime.
Third song in a row in 2022.

[Shouvik Roy @royshouvik]

Just brilliant.

[Anshuman Sharma @anshumonsharma]

How to make a Ritviz song in 2 minutes!

[Zaidu Sabbag (زيشان رنغريض) 😉 @Iamsabbag]

Name : Anoop Grover
Age : 67
Comorbidity : Multiple sclerosis (31 years )
Covid positive : 10th day
Fever : 100.3
Oxygen with support :84
Pneumonia detected
@ArvindKejriwal @ravishndtv @msisodia @KhanAmanatullah @srinivasiyc @drkafeelkhan @AshrafFem

[Shouvik Roy @royshouvik]

@rimpalchawla Right now #patience11

[Shouvik Roy @royshouvik]

@airvistara I am still looking for you to resolve a ticket that was mistakenly canceled by your agent.
No response for 48 hours now - except for asking for 24 more each time. #vistara

[Rimpal Chawla @rimpalchawla]

Warrants a repeat. @DasShaktikanta is the best we have got at RBI in a long time. Especially after disaster of RRR and Urjith Patel. So important to be practical, pragmatic and growth oriented in this job. @PMOIndia - no more NRIs ever as any regulator. Let them teach in Chicago

[Pallavi Singh @pallavisbali]

An incredible experience awaits you. #StayTuned

[Women’s Indian Chamber of Commerce and Industry @wicciindia]

We welcome Anisha Singh National Vice President, Sanitation & Hygiene Council of WICCI.

#WICCI #WICCIINDIA

#WOMENCHAMBER

[exchange4media group @e4mtweets]

Dabur Red Paste & Ogilvy bring Chaubey Ji back in new TVC series -
#RituSharda @Ogilvy @royshouvik @hks1107 #Dabur #DaburRed #COVIDpandemic #immunityboosting
#brandcampaign
https://t.co/6Xpj7NzGvW

[Pallavi Singh @pallavisbali]

Twitter Top 10: APAC's most effective video ads | Advertising | Campaign Asia. Nice to see ⁦@bmwindia⁩ #bmw part of the list. Thank you to my colleagues and our extended partners ⁦@Ogilvy⁩ ⁦@weRinteractive⁩ to bring this to life. https://t.co/cWxJfxYUV4

[ET Brand Equity @ETBrandEquity]

The integrated communications agency will take charge of CARS24’s creative duties through its Gurugram office…

@cars24india @Ogilvy @royshouvik

https://t.co/VCoHKEp3kU