Rob Robinson

Marketer on a mission to do good. Tweets brand storytelling, content marketing and brand humanity. Total nerd with affinity for fine sarcasm and craft beers.

[Rob Robinson @rrobinson201]

Great talk by @Allen on a process for creativity. And my corgi thinks TrackMaven's logo is pretty cool. #Forward16

[Rob Robinson @rrobinson201]

Don't think about making it long. Don't think about making it short. Think about making it valuable. #contentmarketing #Forward16

[Rob Robinson @rrobinson201]

So. excited for #Forward16! Love the excitement behind brand storytelling and content marketing.

[Rob Robinson @rrobinson201]

My group needs your help getting sponsored by CustomInk on Pear – it's easy! https://t.co/1BXBDfgW96 via @Pear_says @CustomInk

[Social Media Today @socialmedia2day]

#Facebook = 63% decrease in organic reach since 2012. #Instagram = 115% increase. https://t.co/rEdATvvZpf

[Rob Robinson @rrobinson201]

ARME: The Four Characteristics of Shareable Content. https://t.co/AHUWlJptIu #contentmarketing

[Rob Robinson @rrobinson201]

Strong visuals help customers to quickly discern appeal and relevancy. https://t.co/VzBMtnuGPl

[Inc. @Inc]

Visual content marketing: 16 eye-popping statistics you need to know @larrykim https://t.co/Kp49Yq1dAT

[Rob Robinson @rrobinson201]

Don't push for superficial awareness when you can get meaningful authority. https://t.co/76KdrmFkCF

[Skyword @Skyword]

Why influencer #marketing shouldn't ever be about the product: https://t.co/GawfB9gJ4B | Lessons from a former Instagrammer.

[Rob Robinson @rrobinson201]

@Skyword Interesting. Agree much of the product focused influencer mkting feels superficial. Influence should be about dept and authority.

[Rob Robinson @rrobinson201]

Much of the marketing advice I see lately can be simply translated as "treat your customers like people you truly care about." #goodadvice

[Social Media Examiner @SMExaminer]

How To Get Into The Hearts Of Your Audience With The Emotional Branding Tactics https://t.co/vra0nFuhFO by @canva

[Rob Robinson @rrobinson201]

Agreed! And consistent tone is a critical component of an engaging, appealing brand personality. https://t.co/JRglue0keA

[Social Media Examiner @SMExaminer]

The Difference Between a Community Manager and a Social Media Manager https://t.co/CSUN99VEXt by @SumAll

[Rob Robinson @rrobinson201]

Defeat the Dark Lord through Inspiration. What Brand Storytellers Can Learn from Harry Potter https://t.co/fRzBRk2MoJ via @wordpressdotcom

[Rob Robinson @rrobinson201]

Why Customer-Centric is Wrong. https://t.co/40Sq23VoJy via @wordpressdotcom

[Skyword @Skyword]

How to prepare your #SEO strategy for Google's new AI: https://t.co/hWQGQiYIcb

[Rob Robinson @rrobinson201]

Good article on how upfront process investment is key to good content. We have found process and tools a necessity https://t.co/dlxVvNpmoY

[Welcome (Now Optimizely) @WelcomeSW]

Why You Need A #ContentMarketing Workflow. https://t.co/gyuhTLDmGM by @kylieoralobell

[Percolate @percolate]

Through their market leadership, @Netflix is setting new standards for branded content. https://t.co/782fXKQW9e

[Rob Robinson @rrobinson201]

Inspired by intelligent student engagement at Medill. I've seen the future of marketing and it is good. #MedillTalentQ #contentmarketing

[Mavrck @MavrckCo]

ICYMI: Get our full case study with @TomsofMaine from the 2015 #WOMMAsummit: https://t.co/OUz2IAUhdw