Rachel Weathers

OU '25 | Public Relations

[PRNEWS @PRNews]

What Communicators Can Learn From Gen Z’s Influencer Playbook https://t.co/zSQdrl5bvW

[Rachel Weathers @rrweathers]

One way to evaluate if an influencer is a right fit for a brand partnership is to look at their engagement. Influencer engagement goes beyond follower count and a large part of it includes the influencer creating a conversation with their followers #GaylordPR.

[Rachel Weathers @rrweathers]

Here are my takeaways from guest speakers Amy Tischler and Caitlin Jenkins of Simply Social #GaylordPR.

[Rachel Weathers @rrweathers]

When looking for influencers to work with, brands may look for an influencer's location, niche, what hashtags the person is using and who is already talking about the brand #GaylordPR.

[Rachel Weathers @rrweathers]

Dolly Parton has joined TikTok! As TikTok is such a prominent social media platform, this is another way for fans to connect with Dolly and for her to promote her music to a larger audience #GaylordPR.

[Dolly Parton @DollyParton]

Better late than never 😉
https://t.co/ZYsuTMuyod

[Rachel Weathers @rrweathers]

Batiste told us to make our passion our paycheck! This is so important and it reminds listeners to do what they love for a career #GaylordPR.

[Rachel Weathers @rrweathers]

For the last PR class of the semester, our guest speaker is Cyone Batiste. Batiste is a PR and Marketing specialist with an emphasis on sports #GaylordPR.

[Rachel Weathers @rrweathers]

One of my best takeaways from Batiste was the importance of getting out of your comfort zone while finding internships and jobs. Look for any opportunity to gain experience and more knowledge of the industry #GaylordPR.

[Rachel Weathers @rrweathers]

One of the most important takeaways from Dr. Bashari was how to keep the media on your side. He says to engage with the media regularly, give them information promptly and even extend exclusive interviews and information to them for breaking news #GaylordPR.

[Rachel Weathers @rrweathers]

Dr. Feroz Bashari is speaking today about public affairs in the government. Here are my takeaways from his informative speech #GaylordPR.

[Rachel Weathers @rrweathers]

Once again, Dr. Bashari reminds us of the importance of relationships in public affairs. He says to make positive news and build strong, friendly relationships with international counterparts and the media as well as partners and clients #GaylordPR.