Aaron Rosenberg

Lead Product Designer at Animore・Trail Runner

[Aaron Rosenberg @rsnbrg]

Germinal by Émile Zola ⛏️
„If people can just love each other a bit, they can be so happy“

A timeless book about inequality, conflict, and humanity’s beastly relapses, told with ruthless pessimism and honesty.

[Aaron Rosenberg @rsnbrg]

Turns out, leaving SaaS means leaving the screen behind, at least a little 🤖

[Aaron Rosenberg @rsnbrg]

One thing I've noticed since moving from B2B SaaS into HMI and robotics: The mindset is surprisingly different.

[Aaron Rosenberg @rsnbrg]

A button isn't just a button anymore. A small interaction has consequences outside the screen. You're designing the relationship between a person and a machine.

[Aaron Rosenberg @rsnbrg]

In SaaS, you think about flows, states, and business logic. With HMI, you have a human in the loop, a physical machine, sensors, timing, and real-world safety.

[Aaron Rosenberg @rsnbrg]

Day 4 of reading robotics & HMI whitepapers. Turns out, design systems for physical machines hit very different. Anyway, I guess I’m a robot designer now 🦾

[Aaron Rosenberg @rsnbrg]

Joined Animore as Sr. Product Designer ⚡️
Building UI/UX for physical AI and robotics from 0 → 1. Excited for what’s ahead 🤖

[Aaron Rosenberg @rsnbrg]

Last weekend photo. Best design system ever made. Zero bugs, infinite viewport ✨

[Aaron Rosenberg @rsnbrg]

BestSecret's filter logic: One cancel button wasn't enough, so they gave us two. Just to be 200% sure you want to remove the filter. 💀

[Aaron Rosenberg @rsnbrg]

AI can generate 100 designs in a minute. The hard part is still knowing which one is worth building.

[Aaron Rosenberg @rsnbrg]

Us Against You by Fredrik Backman 🏒
“Everyone is a hundred different things, but in other people’s eyes we usually get the chance to be only one of them.”
Not just a hockey book, it’s about love, family, community, pain, loyalty, and finding yourself. Deeply moving.

[Aaron Rosenberg @rsnbrg]

The Diary of a Young Girl. Anne Frank 👧🏻
“Where there's hope, there's life. It fills us with fresh courage and makes us strong again.”
This book isn’t for enjoyment but to understand Holocaust hardships. It shows the world at its worst and that war brings only suffering.

[Aaron Rosenberg @rsnbrg]

@eternalgoldman 🫂

[Aaron Rosenberg @rsnbrg]

Less is more 💪

[Carl Rivera @carlrivera]

We just dropped UX as a title at @Shopify. Same for Content Design. If you design, you're a Designer. If you write, you're now a Writer. Simpler. Better. (1/3)

[Aaron Rosenberg @rsnbrg]

UX: "We guide users step by step."
Dev: "What if all steps happen at once?"

[Aaron Rosenberg @rsnbrg]

Designers don’t wear black, we wear #000000.

[Aaron Rosenberg @rsnbrg]

Shabbat Shalom! Reflecting on Bereshit, the beginning of all design.
As a UX designer, I’m reminded that every great creation starts with light, order, and purpose. ✨

[Aaron Rosenberg @rsnbrg]

UX design runs on two things: a solid design system and a stronger cup of coffee. Without one, everything falls apart. Without the other, nothing starts. ☕️

[Aaron Rosenberg @rsnbrg]

Shots from my recent trail run up to the Zugspitze 🏃

[Aaron Rosenberg @rsnbrg]

Just finished watching „The Life of Chuck“.
It gently reveals that every life, however ordinary, can contain an entire universe, and its passing can feel like the loss of a whole world, maybe the only one that truly matters to you. 10/10