How do you measure ad performance on connected TV? 📺
In the complex landscape of streaming platforms and connected devices, doing so is now harder than ever.
Read more below on the current state of ad measurement, and what the future holds 👇
https://t.co/Z00rIn9zTz
From petrifying podcasts, extreme collaborations, and a whole new brand identity, we've had another excellent month at Little Dot Studios! 🎧
Take a look at April's round-up reel below 📹
The Korean company behind K-pop sensation BTS is buying Scooter Braun’s Ithaca Holdings for $1.05 billion.
Ithaca is behind the careers of stars including Justin Bieber and Ariana Grande https://t.co/jdxsQHzqmV
YouTube represents ~22% of all connected TV time spent and over 40% of all ad-supported connected TV time spent
Hulu represents 15% of all connected TV time spent and 25-30% of ad-supported connected TV time spent
Everyone else is TINY
https://t.co/dyhPbLJseB
Looking for your next challenge?
Our London team are hiring for a range of exciting roles! Find out more here: https://t.co/EHjBYsJwJ4
#hiring#londonjobs#jobsearch
-In the future, we will binge-watch stores, not shows
-We'll shop from new, video-first sellers
-Shopping and entertainment will blur
I call this shopatainment. It’s not a trend, it’s a game-changing movement.
Here's what you need to know (Thread👇) https://t.co/tidl4MODj4
BIG content drop👇
💥 SOCIAL STRIKES BACK 💥
Our new series explores how next-gen social networks are transforming consumer tech.
-The Fastest-Growing Apps
-The Power of Social+
-Next Wave Audio & Video
-New Monetization Models
See more at: https://t.co/xjDv6eDEzX
🤦♂️ Whenever I hear anyone talk about AVOD without mentioning the leader in space, @YouTube, which represents over 20% of time spent on connected TVs and is the dominant player in ad-supported video content
https://t.co/WtNfXMczDH