Steven Ruhl

Englishman living abroad, Lead Marketing for @decathlon in the US previously @NewBalance, @CocaColaCo. Crossfit, Action Sports dreamer, learning to be a dad

[Steven Ruhl @Ruhly]

Check out my latest article: Merrell’s New Platform Clarifies Where The Brand Wants To Play. The real work starts now. https://t.co/qzderkVc1U via @LinkedIn

[Steven Ruhl @Ruhly]

"An estimated 50 million tons of clothing are thrown away each year"

"Less than 1% of Clothing Is Made Into New Garments"

HUGE opportunity for brands to reduce overall textile waste by creating a more circular, sustainable syste…https://t.co/5qI1Jb0DRD https://t.co/IKnFKSQG2U

[Steven Ruhl @Ruhly]

In summary:

Rugby football became “rugby” in England.

Association football became “soccer” in England.

Rugby football came to the US and evolved into another version of the game. That game became “football” in the US and rugby football became “rugby”. https://t.co/YkEm9znsyu

[Steven Ruhl @Ruhly]

Red Wing Shoe Co. being a #forceforgood at the intersection of the real and virtual world. @dave_schneider and team 👏

👇

Metaverse X 117yr old brand X Roblox X Purpose

#RedWingBuildertownExperience #metaversemarketing #purpose
#brand https://t.co/0V3nP80hsn

[Steven Ruhl @Ruhly]

There is still loads more to be done, but a growing $862 billion outdoor industry is seeing a wider and more diverse user base

Outdoor participants have increased 26 percent since the onset of the pandemic in March of 2020. Drive…https://t.co/WCTsPSecdF https://t.co/LqSOe1FXem

[Steven Ruhl @Ruhly]

Love this #authentic creative partnership approach that will help connect this sports 'brand' more deeply to lifestyle culture

@RonnieFieg x KITH x New York Knicks, Inc.

#culture #brand #sports #lifestyle https://t.co/I23kkAXr7Z

[Steven Ruhl @Ruhly]

Tip of the hat to the Brand Innovators team (Arielle, @brandongutman, plus more) for yesterday's Brand Showcase in Boston. Really insightful sessions.

My main takeout was how performance-led companies like Chewy, Wayfair and Vista are rapidly embracing…https://t.co/jUMT3CSi10

[Steven Ruhl @Ruhly]

Silver-lining from the pandemic of getting more people outside and more active appears to not be slowing down. 🙌🙌

The pandemic-fueled outdoor boom is still benefitting companies in the outdoor space.

#Columbia grew 19% in Q3 w…https://t.co/nC89XbhzbY https://t.co/83wyzVS3wY

[Steven Ruhl @Ruhly]

#GreatGigsAlert for a company with massive growth potential and in an exciting category. All whilst working for a truly awesome person.

#GoNextLevel https://t.co/GboG4zBF1o

[Steven Ruhl @Ruhly]

Apart from Nike's audacious #Breaking2 (breaking the 2-hour barrier for the marathon) I don't recall a brand doing anything as near as ambitious as the incredible Red Bull Stratos project from 10 years ago..

Did I miss one?

#FelixBaumgartner 🚀👏

#Ti…https://t.co/pwRXMRGRBu

[Steven Ruhl @Ruhly]

Worrying about how to budget for and leverage marketing to drive sustainable growth in 2023?

A useful 5 min read for marketing leaders who are deciding on how to split their marketing investment across brand and performance market…https://t.co/szYx9X0r4f https://t.co/iJISGXjTZh

[Steven Ruhl @Ruhly]

Airbnb not surprisingly being a first mover here, but equally impressive is how quickly countries, travel brands and entrepreneurs are stepping in to make working from anywhere easier, with everything from special visas to work pods.

#entrepreneurs #opp…https://t.co/yh9mm5l5JA

[Steven Ruhl @Ruhly]

Important to see brands like Nike partnering with high school and college athletes who are now finally being allowed to monetize their name, image and likeness (NIL)

And then there's the first father-and-son duo brand endorsement…https://t.co/cCFJ7unomm https://t.co/IoSH2a8g7d

[Steven Ruhl @Ruhly]

Some useful marketing insights and learnings from my ex-colleague @AndrewMerle in this podcast.

Also, highly recommend his blog (https://t.co/tZTx46QUIv) on health, fitness, and nutrition

#health #marketing #fitness #podcast https://t.co/431uXnc9Jj

[Steven Ruhl @Ruhly]

Insightful read as marketers look at ways to drive revenue and brand strength via #NFTs and fully understand the opportunity as NFT sales bottom out

Couple of take-outs:

💡 "Brands will start to realize that the real innovation…https://t.co/pM8tGr4UdZ https://t.co/unsotBONQI

[Steven Ruhl @Ruhly]

Brand transformation continues at New Balance fueling double-digit growth

📈💥🚀

👏👏👏 Brian Lynn, Chris Davis, Joe Grondin, Kristen Fougere,Samia Akbar, Yenny Hsieh and more!

#brand #transformation #collaborations #fearlesslyI…https://t.co/F5x3nS7eBq https://t.co/1GLaH1bXjh

[Steven Ruhl @Ruhly]

Nike has made more money selling #nfts than any other brand in the world.

💡 Royalties: Nike’s NFT Revenue hit $185M with $92.21M in just royalties. Meaning they will EARN MORE from secondary royalties than the initial launch!

?…https://t.co/GbuCmx7zqv https://t.co/UWuuV12aQr

[Steven Ruhl @Ruhly]

#ForceForGood - Consumer's expectations of brands to lead and act with purpose continue to rise

"84% of US Consumers agree more brands should do their part in helping the world, especially during difficult times like these"

Good…https://t.co/hjVswaM2Ky https://t.co/RGvG0T92W7

[Steven Ruhl @Ruhly]

#TopGigsAlert working for a great marketer (and person) at an organization with serious growth ambition in the US. See link below.

#marketingjobsandbikes https://t.co/oiZwiBU7k1

[Steven Ruhl @Ruhly]

Insightful article from Jonathan Mildenhall and @neilbazza

"The lessons from the past three decades show that the companies that thrive in economic downturns are those that first ensure their #brandfundamentals are ready to addres…https://t.co/7nP6qp1uVz https://t.co/DEpEvsQpRj